Guide
The listing photo guide.
Shoot → cull → enhance → publish.
How top-producing agents and photographers run the end-to-end listing shoot in a single morning.
Shoot
- Shoot wide. 16–24mm equivalent. Agents who shoot at 35mm+ lose buyers at the thumbnail.
- Shoot twice: once at eye level, once at waist level. You’ll pick from both.
- Always shoot mid-morning or late-afternoon exterior. Avoid 11am–2pm when sun overhead kills façade depth.
- If the listing has pool/lawn trouble, shoot anyway — Plotpane revives them.
Cull
- Pick the 12 best out of 40. Hero, exterior, each main room, a detail, a feature highlight.
- Hero goes first. Thumbnail performance determines click-through. A twilight exterior wins.
- Interior sequence follows the walk: entry → living → kitchen → primary → outdoor.
Enhance
- Run Auto Enhance on every image first. It’s free on every plan and raises the floor.
- Run Day-to-Dusk on the hero exterior. This is the single highest-ROI edit.
- Run Virtual Staging on empty rooms in the style closest to the target buyer.
- Run Sky Swap if the original shoot had a grey day. Pick the sky that matches your region’s brand.
Publish
- Export at 4K — every Plotpane plan does. Downscale only if the portal requires it.
- Add the virtual-staging disclosure line to your MLS remarks. Plotpane ships clean exports with invisible XMP metadata — the listing remarks are where disclosure lives.
- Upload hero first. The listing photo sequence determines the buyer’s walk.
Ready when you are
Stop re-uploading.
Start shipping listing-ready.
One upload, every tool, 4K out in 90 seconds — on every plan.