Plotpane · Mid-Atlantic (Bright MLS: DC, MD, VA, DE, PA, NJ)
Mid-Atlantic (Bright MLS: DC, MD, VA, DE, PA, NJ)

Bright MLS virtual staging compliance: Policy on Images and Documents (Feb 28, 2024) + Rules Governing Subscriber Use (Aug 14, 2024)

Bright MLS is the multiple listing service for the Mid-Atlantic — the District of Columbia, Maryland, Virginia, Delaware, Pennsylvania, and New Jersey — and its virtual staging compliance obligations come from two controlling documents: the Policy on Images and Documents in the MLS, most recently updated February 28, 2024, and the Rules Governing Subscriber Use of Bright's MLS Service, effective August 14, 2024. This page is the practical compliance reference: what the policy actually requires, how to disclose virtual staging in the caption and remarks, and the HOA, dual-agency, and scope-of-edit edge cases Bright participants get tripped up on.

Before and after of a raw concrete-and-steel chicago river penthouse, a blank skyline-facing shell transformed into a sophisticated masculine urban retreat — enhanced by Plotpane
Before and after of a raw concrete-and-steel chicago river penthouse, a blank skyline-facing shell transformed into a sophisticated masculine urban retreat — original listing photo before editing
Before
After
01

Bright MLS Policy on Images and Documents Section 1 — what is actually required

Section 1 (General) of Bright's Policy on Images and Documents in the MLS (February 28, 2024) is the controlling text for virtually staged photos. The policy permits virtually staged images and renderings in the photo set, but conditions that permission on three requirements. First, clear labeling: each virtually staged image must be disclosed as "Virtually Staged" in the photo caption field so a consumer can identify the edited frame at a glance. Second, no misleading content: the policy prohibits modifying a photo to show visual elements that are not within the property owner's control — you can add staged furniture, but you cannot insert a skyline view that isn't visible, add a pool or deck that doesn't exist, or alter wall paint beyond what the seller will deliver at closing. Third, the standard upload cadence applies — at least one photo on listing entry, with the balance uploaded within 72 hours. NAR Standard of Practice 12-13 reinforces the same truthfulness principle at the Code of Ethics level.

  • Source: Bright MLS Policy on Images and Documents in the MLS, updated February 28, 2024, Section 1 (General)
  • Caption wording: each staged frame must read "Virtually Staged" in the photo description field
  • Scope boundary: only elements within the property owner's control may be edited — no views, landscaping, or structural changes
  • Upload cadence: first photo at entry, remaining photos within 72 hours
  • NAR Standard of Practice 12-13 — no misleading use of images
02

Plotpane XMP metadata workflow and MLS remarks disclosure for Bright

Plotpane produces staged exports at about 2.4K on every plan with no burned-in watermark on any paid plan, and every staged file carries an invisible XMP disclosure tag identifying it as virtually staged. That tag is written into the bytes you download; Bright, the portals and most brokerage asset systems re-encode images on upload and routinely strip metadata, so treat the XMP as the record in your own archive rather than something that travels. The compliance workflow for a Bright MLS listing is three steps. Step one, export from Plotpane — the XMP tag is written automatically. Step two, in Bright's Add/Edit Listing photo tool, type "Virtually Staged" into the photo description (caption) field for each edited frame; this satisfies Section 1's labeling requirement directly. Step three, add a single line to the public remarks — something like "Select photos are virtually staged for illustration" — so the disclosure is mirrored in the narrative where consumers also read. The caption alone is the literal rule; the remarks line is the belt-and-suspenders that survives portal syndication.

  • Plotpane outputs are additive staging only — no wall repainting, no landscaping edits, no removed fixtures
  • Invisible XMP disclosure tag on every staged export, about 2.4K, no watermark on paid plans
  • Step 1: set "Virtually Staged" in Bright's photo description field for each edited image
  • Step 2: add a single disclosure line to the public remarks so it syndicates to Zillow/Realtor.com
  • Keep the Plotpane export itself — uploads re-encode, and the XMP record lives in your copy
03

Edge cases — HOA imagery, dual-agency disclosure, buyer-broker transparency

Bright MLS spans six jurisdictions, so three recurring edge cases deserve attention. HOA and condo imagery: in Maryland and Virginia, a resale certificate or condo docs package may restrict how amenity or common-area imagery is used in marketing. If the HOA restricts amenity photography, virtually adding those amenities implies use rights the seller cannot convey — stay inside the unit and exclusive-use areas. Dual agency: DC, MD, VA, DE, PA, and NJ each have license-law disclosure regimes for designated or dual agency, and when one licensee represents both sides the virtual staging disclosure belongs in the agency disclosure packet as well as the MLS caption. Buyer-broker transparency: under the 2024 NAR practice changes, buyer-broker agreements now document materials a buyer relied on — a buyer agent who showed a staged listing should note it in the file. Scope: Bright's "within the owner's control" rule permits personal property (sofas, rugs, art) but not decks, pools, kitchens, or views unless the seller delivers that change at closing.

  • HOA and condo imagery — do not virtually add amenities the seller has no right to market
  • Dual agency — disclose virtual staging in the agency disclosure packet, not only the MLS caption
  • Buyer-broker files (post-2024 NAR changes) — note that a staged listing was shown
  • Scope: personal property only; no added decks, pools, renovated kitchens, or fabricated views
For this region

Local questions, answered

Is the Bright MLS "Virtually Staged" caption enough, or do I also need a watermark burned into the image?+

The literal text of Bright's Policy on Images and Documents in the MLS (February 28, 2024), Section 1, is satisfied by the caption "Virtually Staged" in the photo description field — it does not require a burned-in watermark. Plotpane ships clean ~2.4K exports on every paid plan and writes an invisible XMP disclosure tag, so you hold a dated record of which frames were staged without defacing the hero shot. Always verify the current MLS handbook — rules evolve.

Can I change the wall color or add a deck in a Bright MLS listing photo?+

No. Section 1 of the Policy on Images and Documents in the MLS prohibits modifications showing visual elements outside the property owner's control — repainted walls, added decks, new landscaping, inserted views, and structural changes are not permitted unless the seller will physically deliver that change at closing as part of the list price. Virtual staging is scoped to personal property (furniture, rugs, art) that a buyer would not receive with the house. Always verify the current MLS handbook — rules evolve.

What happens if I forget the "Virtually Staged" caption on a Bright listing?+

Under the Rules Governing Subscriber Use of Bright's MLS Service (effective August 14, 2024), Bright can remove the non-compliant image and assess participant-level fines; repeated violations escalate. The safer workflow is to set "Virtually Staged" at upload, mirror a one-line disclosure in the public remarks, and keep the Plotpane export with its XMP metadata as your own record of which frames were staged. Always verify the current MLS handbook — rules evolve.

Pricing

One credit per image.
Every tool, every plan.

Three plans. Every tool unlocked on all of them. Every render unmarked, standard or high resolution, cancel anytime.

Every plan starts with 3 free renders. No card until you subscribe.

Starter

For the solo agent shooting their own listings.

$39/month

billed yearly

100 credits monthly

  • 100 images per month — 1 credit each, whichever tool you use
  • No Plotpane mark on any render
  • Every tool, no tier gating
  • Standard output ~2.4K, or ~4.7K for a second credit
  • XMP disclosure metadata written into every export
  • Download a finished listing as a ZIP
  • Free vertical listing reel from your finished photos
  • Cinematic clips from a single photo — 1 credit per second of video
  • Up to 10 photos per batch
  • Email support
Subscribe to Starter

For one agent, listing by listing.

Most popular

Pro

For top-producing agents and real-estate photographers.

$79/month

billed yearly

220 credits monthly

  • 220 images per month — 1 credit each, whichever tool you use
  • No Plotpane mark on any render
  • Up to 50 photos per batch, one tool across the shoot
  • Download a finished listing as a ZIP
  • Free vertical listing reel from your finished photos
  • Everything in Starter
  • Priority support
Subscribe to Pro

The plan a working photographer buys.

Agency

For brokerages, teams, and photography networks.

$199/month

billed yearly

600 credits monthly

  • 600 images per month — 1 credit each, whichever tool you use
  • No Plotpane mark on any render
  • Up to 150 photos per batch
  • Download a finished listing as a ZIP
  • Free vertical listing reel from your finished photos
  • Everything in Pro
  • Direct line to the founder, not a ticket queue
Subscribe to Agency

For a brokerage running whole shoots.

FeatureStarter$39/mo annualPro$79/mo annualAgency$199/mo annual
Renders per month100220600
Credits per image111
All seven tools
Free renders on sign-up333
Plotpane mark on the imageNoneNoneNone
Standard output (~2.4K)
High resolution (~4.7K, second credit)
XMP disclosure written into every export
Optional visible “Virtually Staged” label
Photos per batch1050150
Download a set as a ZIP
Refund a render that came back wrong
SupportEmailPriority emailDirect to the founder
Cancel anytime, one click
At volume

A 25-photo listing costs 25 credits.

That is the whole pricing model. No per-tool rates, no seat maths, nothing to negotiate. We are not SOC 2 certified and there is no SSO, private deployment or API — if you need those to buy, better you know now than after a call.

Starter

4

listings
a month

Pro

8

listings
a month

Agency

24

listings
a month

Questions

The usual questions,
answered directly.

  • No. Midjourney and DALL-E invent scenes from text prompts — beautiful for art, disqualifying for a listing. Plotpane is a structure-preserving pipeline: your room geometry, windows, and floor plan stay exact. We stage, re-light, swap skies, declutter, and enhance your actual photo. No hallucinated architecture, no invented rooms.

  • BoxBrownie and Styldod are human-edit services: you upload, a retoucher works overnight, you get a result in 24–48 hours at $2–$32 per image per treatment. They also sell things we do not have at all — floor plans, renderings, item removal by a person who can ask you what you meant. Plotpane is one machine pass: you pick one of seven tools, and the image comes back in about two minutes for one credit, whichever tool you picked, on a flat monthly subscription. Stacking two treatments on one photo means running it twice.

  • Yes, when disclosed. NAR guidelines, California AB 723, and REBNY Rule 3.3 all allow virtually staged photos provided the listing discloses them. Every Plotpane export embeds invisible XMP disclosure metadata so the staging record travels with the file. You still handle the listing-remarks disclosure in your MLS portal — that's the part only you can do.

  • Every render is sent with a preserve list as well as an instruction. It names one operation and forbids the rest: do not touch windows, doors, walls, ceilings, floors, cabinetry or fixtures unless the instruction names them; do not remove or conceal a defect, stain or crack; do not change what is visible through glass, and never invent a view. Furniture is added to empty rooms; named objects are removed from furnished ones; sky and light are re-graded. If you do see something invented, that is a bug — report the render in the app and the credit comes back.

  • Yes — one click in the Stripe billing portal from your dashboard. Billing stops immediately, remaining credits stay usable through the end of the billing period, and there's no cancellation fee.

  • Yes — any AI-generated or AI-modified image is considered an edit requiring disclosure under NAR's standards. That's why every Plotpane export writes invisible XMP disclosure metadata by default. The flag is machine-readable by MLS tooling and survives Lightroom round-trips. You still add the disclosure line to your listing remarks; we make sure the image itself is self-describing.

Ready when you are

Stop re-uploading.
Start shipping listing-ready.

Seven tools, one credit an image, a finished JPEG back in about two minutes — on every plan.

Get startedSee the before/aftersEvery tool on every plan · cancel anytime