Is this just another AI image tool?

No. Midjourney and DALL-E invent scenes from text prompts — beautiful for art, disqualifying for a listing. Plotpane is a structure-preserving pipeline: your room geometry, windows, and floor plan stay exact. We stage, re-light, swap skies, declutter, and enhance your actual photo. No hallucinated architecture, no invented rooms.

How does it differ from BoxBrownie or Styldod?

BoxBrownie and Styldod are human-edit services: you upload, a retoucher works overnight, you get a result in 24–48 hours at $2–$32 per image per treatment. They also sell things we do not have at all — floor plans, renderings, item removal by a person who can ask you what you meant. Plotpane is one machine pass: you pick one of seven tools, and the image comes back in about two minutes for one credit, whichever tool you picked, on a flat monthly subscription. Stacking two treatments on one photo means running it twice.

Will the MLS accept AI-staged photos?

Yes, when disclosed. NAR guidelines, California AB 723, and REBNY Rule 3.3 all allow virtually staged photos provided the listing discloses them. Every Plotpane export embeds invisible XMP disclosure metadata so the staging record travels with the file. You still handle the listing-remarks disclosure in your MLS portal — that's the part only you can do.

Won't the AI add things to my listing that aren't really there?

Every render is sent with a preserve list as well as an instruction. It names one operation and forbids the rest: do not touch windows, doors, walls, ceilings, floors, cabinetry or fixtures unless the instruction names them; do not remove or conceal a defect, stain or crack; do not change what is visible through glass, and never invent a view. Furniture is added to empty rooms; named objects are removed from furnished ones; sky and light are re-graded. If you do see something invented, that is a bug — report the render in the app and the credit comes back.

Can I cancel anytime?

Yes — one click in the Stripe billing portal from your dashboard. Billing stops immediately, remaining credits stay usable through the end of the billing period, and there's no cancellation fee.

Do my renders count as 'edits' under NAR rules?

Yes — any AI-generated or AI-modified image is considered an edit requiring disclosure under NAR's standards. That's why every Plotpane export writes invisible XMP disclosure metadata by default. The flag is machine-readable by MLS tooling and survives Lightroom round-trips. You still add the disclosure line to your listing remarks; we make sure the image itself is self-describing.

Urban apartment listings

Apartment Photography Enhancement for Urban Listings

Apartment photography is the hardest subject in residential real estate — tight rooms, a single window wall blowing out the skyline, tungsten lamps fighting daylight, and a 16mm lens bowing every baseboard. Auto Enhance recovers window detail and neutralizes mixed white balance, Perspective Fix unbows the distortion, and each render ships at about 2.4K in roughly two minutes. Upload one handheld frame and get a hero image that passes StreetEasy, Zillow, Trulia, and Apartments.com quality bars without a Lightroom session.

See plans See pricing

Before

After

Built for apartment photography, not generic real estate photography

Apartment photography fights problems that suburban single-family shoots never see. You're almost always shooting toward the one window wall, so the interior reads 8 stops under the skyline and the glass burns to pure white. A generic real estate photography preset won't fix that — it lifts shadows, crushes highlights, and hands you a flat, HDR-halo mess that StreetEasy moderators flag as overprocessed. Auto Enhance recovers skyline color through the window, holds wall-paint accuracy under mixed tungsten-plus-daylight, and keeps kitchen-backsplash tile true to the listing description. The same frame that went up on StreetEasy with a blown window can go back through Plotpane and land a sharp skyline, a visible FiDi view, and a wall color that matches what the renter walks into. No bracketing, no tripod, no retoucher roundtrip — just the single handheld frame every leasing agent already shoots.

Professional real estate photography workflow at one-tenth the cost

A professional real estate photographer charges $200-450 per apartment shoot in NYC, Chicago, or DC, plus a 24-48 hour edit turnaround. Multiply that across a leasing office with 80-200 units in rotation — turnovers, refreshes, seasonal re-exposure — and the annual retouching spend lands between $30,000 and $120,000. Plotpane flattens it to a predictable monthly subscription with two-minute turnaround, so the unit goes live the same day it's photographed. There is no connector into Yardi, AppFolio, Buildium, or RentCafe — the step you keep is the manual one: drop the JPEG in, pick the tool, export at about 2.4K, upload it to the listing yourself. StreetEasy, Zillow Rentals, HotPads, and Apartments.com all take a JPEG at that size without complaint, and XMP disclosure metadata is written into every file you download, though portals routinely re-encode and strip metadata on the way in.

Real estate photo enhancement that passes MLS and portal compliance

Real estate photo enhancement on apartment listings has to thread a compliance needle. StreetEasy, BrightMLS (the DMV rental backbone), REBNY RLS, and Zillow all prohibit photos that misrepresent the unit — no synthetic skyline swaps, no added furniture the unit doesn't have, no removed structural elements. Auto Enhance and Perspective Fix stay inside those lines: they recover detail that was in the original capture, correct lens distortion, and balance white point. Nothing gets added that wasn't there. Every export carries XMP disclosure metadata naming the operation, the render id and the timestamp, which is the record REBNY's 2025 disclosure guidance and Apartments.com's advertiser honesty policy expect a listing agent to be able to produce. Leasing agents running rent-stabilized, co-op, or HPD-registered NYC units — and DMV agents shipping to BrightMLS or Long & Foster rental feeds — can ship photos that hold up if a tenant contests the listing or an auditor pulls the file six months later.

For this region

Local questions, answered

Does Apartments.com offer photography, and how does Plotpane compare?+

Apartments.com offers a paid photography add-on through its rental-manager portal, typically $150-300 per unit with a 3-5 day turnaround. Plotpane is the opposite pattern — you shoot the apartment yourself on an iPhone or mirrorless, upload the frame, and get an enhanced hero at about 2.4K in about two minutes for a flat subscription. It works for agents who need same-day listing turnover and can't wait for an external photographer to be scheduled.

How do I rent out an apartment quickly with better photography?+

Listing photos drive 70%+ of initial inquiry volume on StreetEasy, Zillow Rentals, and HotPads, and days-on-market drops sharply when the hero shot reads sharp, bright, and proportional. Shoot at the golden hour with the window behind you off-axis, feed the JPEG into Auto Enhance, and export at about 2.4K. That single frame is where the window blowout suppressing click-through gets pulled back, and a second render through Perspective Fix stops the baseboard-bow that makes renters bounce from the gallery.

Can I expense apartment listing photography as a business cost?+

For landlords, property managers, and licensed agents in the US, listing photography and marketing enhancement software are deductible as ordinary marketing expenses under Schedule E (rental property) or Schedule C (brokerage). Plotpane issues an itemized monthly invoice you can file with the rest of your marketing spend. Always confirm with a tax advisor — rules vary for 1099 agents versus W-2 team members at a brokerage.

Pricing

One credit per image.
Every tool, every plan.

Three plans. Every tool unlocked on all of them. Every render unmarked, standard or high resolution, cancel anytime.

Every plan starts with 3 free renders. No card until you subscribe.

Starter

For the solo agent shooting their own listings.

$39/month

billed yearly

100 credits monthly

100 images per month — 1 credit each, whichever tool you use
No Plotpane mark on any render
Every tool, no tier gating
Standard output ~2.4K, or ~4.7K for a second credit
XMP disclosure metadata written into every export
Download a finished listing as a ZIP
Free vertical listing reel from your finished photos
Cinematic clips from a single photo — 1 credit per second of video
Up to 10 photos per batch
Email support

Subscribe to Starter

For one agent, listing by listing.

Pro

For top-producing agents and real-estate photographers.

$79/month

billed yearly

220 credits monthly

220 images per month — 1 credit each, whichever tool you use
No Plotpane mark on any render
Up to 50 photos per batch, one tool across the shoot
Download a finished listing as a ZIP
Free vertical listing reel from your finished photos
Everything in Starter
Priority support

Subscribe to Pro

The plan a working photographer buys.

Agency

For brokerages, teams, and photography networks.

$199/month

billed yearly

600 credits monthly

600 images per month — 1 credit each, whichever tool you use
No Plotpane mark on any render
Up to 150 photos per batch
Download a finished listing as a ZIP
Free vertical listing reel from your finished photos
Everything in Pro
Direct line to the founder, not a ticket queue

Subscribe to Agency

For a brokerage running whole shoots.

Feature	Starter$39/mo annual	Pro$79/mo annual	Agency$199/mo annual
Renders per month	100	220	600
Credits per image	1	1	1
All seven tools
Free renders on sign-up	3	3	3
Plotpane mark on the image	None	None	None
Standard output (~2.4K)
High resolution (~4.7K, second credit)
XMP disclosure written into every export
Optional visible “Virtually Staged” label
Photos per batch	10	50	150
Download a set as a ZIP
Refund a render that came back wrong
Support	Email	Priority email	Direct to the founder
Cancel anytime, one click

At volume

A 25-photo listing costs 25 credits.

That is the whole pricing model. No per-tool rates, no seat maths, nothing to negotiate. We are not SOC 2 certified and there is no SSO, private deployment or API — if you need those to buy, better you know now than after a call.

Starter

listings
a month

Pro

listings
a month

Agency

listings
a month

Questions

The usual questions,
answered directly.

No. Midjourney and DALL-E invent scenes from text prompts — beautiful for art, disqualifying for a listing. Plotpane is a structure-preserving pipeline: your room geometry, windows, and floor plan stay exact. We stage, re-light, swap skies, declutter, and enhance your actual photo. No hallucinated architecture, no invented rooms.
BoxBrownie and Styldod are human-edit services: you upload, a retoucher works overnight, you get a result in 24–48 hours at $2–$32 per image per treatment. They also sell things we do not have at all — floor plans, renderings, item removal by a person who can ask you what you meant. Plotpane is one machine pass: you pick one of seven tools, and the image comes back in about two minutes for one credit, whichever tool you picked, on a flat monthly subscription. Stacking two treatments on one photo means running it twice.
Yes, when disclosed. NAR guidelines, California AB 723, and REBNY Rule 3.3 all allow virtually staged photos provided the listing discloses them. Every Plotpane export embeds invisible XMP disclosure metadata so the staging record travels with the file. You still handle the listing-remarks disclosure in your MLS portal — that's the part only you can do.
Every render is sent with a preserve list as well as an instruction. It names one operation and forbids the rest: do not touch windows, doors, walls, ceilings, floors, cabinetry or fixtures unless the instruction names them; do not remove or conceal a defect, stain or crack; do not change what is visible through glass, and never invent a view. Furniture is added to empty rooms; named objects are removed from furnished ones; sky and light are re-graded. If you do see something invented, that is a bug — report the render in the app and the credit comes back.
Yes — one click in the Stripe billing portal from your dashboard. Billing stops immediately, remaining credits stay usable through the end of the billing period, and there's no cancellation fee.
Yes — any AI-generated or AI-modified image is considered an edit requiring disclosure under NAR's standards. That's why every Plotpane export writes invisible XMP disclosure metadata by default. The flag is machine-readable by MLS tooling and survives Lightroom round-trips. You still add the disclosure line to your listing remarks; we make sure the image itself is self-describing.