United States · Canada · Mexico · Portugal · Germany · Italy · Spain · 110+ country franchise

A listing photo workflow that fits how agents at RE/MAX actually work

RE/MAX runs a franchise model — 140,000+ agents across 110+ countries, #1 brokerage by transaction sides in Canada, deep bench in the US, Mexico, Portugal, Germany, Italy, and Spain. Agents at RE/MAX pay franchise fees and cover their own marketing out of pocket, which means the listing photo pipeline has to be fast, flat-rate, and produce output that drops cleanly into the RE/MAX Design Center (the Imprev-powered automation and templates platform at remax.imprev.net), the MAX/Center agent portal, the LeadStreet CRM, Shop.REMAX.com print workflows through Xpressdocs, and The RE/MAX Collection luxury print placements. Plotpane is a 4K AI enhancement pipeline built for exactly that rhythm. *Plotpane is an independent AI tool. Not affiliated with, endorsed by, or a product of RE/MAX, LLC.*

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A freshly topped-out Cherry Creek contemporary in its ugly-duckling construction-site phase — pulled into a clean, polished marketing hero before the sod is even laid. — enhanced by Plotpane

BeforeAfter

Why the photo workflow matters at a franchise-fee brokerage

RE/MAX's agent economics are the hinge. The franchise-fee model means agents at RE/MAX cover their own marketing — there is no office line item absorbing $100-$180 per listing in outsourced enhancement, no in-house photo retoucher on salary, no corporate budget backstopping print for The RE/MAX Collection. Every dollar spent on listing imagery comes directly out of the agent's commission split. That pressure is exactly why brand-approved marketing partners like Xpressdocs, Photofy, and Agent Print built their businesses around the RE/MAX agent: the agent needs a flat-rate, predictable stack rather than a variable invoice per listing. A photo workflow that fits RE/MAX listing expectations has to hit the same price logic — one flat monthly line, unlimited sides, 4K output that feeds every downstream asset — while still clearing the bar that Design Center templates and Collection print placements set for imagery. Plotpane is an independent AI tool. Not affiliated with, endorsed by, or a product of RE/MAX, LLC.

The workflow: 4K JPEG into Design Center, MAX/Center, LeadStreet, and Shop.REMAX.com

One source file. Every downstream placement. Plotpane exports 4K JPEG sRGB at 3840 wide — the format the RE/MAX Design Center (remax.imprev.net) accepts without downsampling for automated flyer, postcard, and social-card templates. The same master drops into MAX/Center (the agent intranet at remax.net), the LeadStreet CRM media library, and Shop.REMAX.com / Xpressdocs print orders for yard signs, open-house collateral, and broker-to-broker mailers. On Pro and Agency plans, the same source also exports 16-bit TIFF at 300dpi — the spec Xpressdocs and approved print suppliers want for The RE/MAX Collection magazine placements, luxury postcards, and RE/MAX Commercial investment-memorandum print pieces. Auto Enhance covers the MLS baseline; Editorial raises the ceiling for Collection hero frames competing against Sotheby's International Realty and Christie's listings in the same luxury price band. Processing runs roughly 90 seconds per image on Pro, which keeps a 25-image set moving same-day — before the weekly franchise-office broker meeting where listings typically get announced.

4K JPEG sRGB drops into RE/MAX Design Center, MAX/Center, and LeadStreet without downsampling
16-bit TIFF 300dpi on Pro and Agency feeds Xpressdocs and Shop.REMAX.com print pieces
Auto Enhance for MLS baseline; Editorial preset for The RE/MAX Collection hero frames
Structure-preserving virtual staging for empty and new-construction listings
90-second per-image turnaround hits same-day listing launches and broker-meeting cutoffs

Two tiers: broad-market listings vs The RE/MAX Collection (luxury)

Broad-market RE/MAX listings — the detached suburban homes, townhouses, condos that make up the bulk of an agent's book in Calgary, Denver, Dallas, Toronto, Mississauga, or Monterrey — need the standard correction list: plumb verticals, neutral white balance across mixed interior lighting, recovered highlight detail on exterior walls, sky restored without HDR oversaturation, lawn gently corrected. Plotpane's Auto Enhance preset covers that list in one pass. The RE/MAX Collection — the luxury tier with its own branded website at remax.com/luxury and dedicated Collection collateral through Shop.REMAX.com — needs the same corrections held to a higher aesthetic bar, because Collection listings compete directly against Sotheby's International Realty, Christie's International Real Estate, and the brokerage's own international Collection listings in Portugal, Italy, Spain, Mexico, and Germany. Editorial preset raises the register: deeper blacks, more controlled highlight roll-off, the image reads in the same magazine-grade bucket as the cross-border luxury competition rather than a template that looks obviously broad-tier. RE/MAX Commercial listings (remaxcommercial.com) run the Editorial preset with the architectural-verticals correction pushed harder and the print-grade 16-bit TIFF exported for investment-memorandum placements.

For this region

Local questions, answered

How do I edit listing photos as a RE/MAX agent without paying a retoucher per listing?+

Run the full MLS set through Plotpane's Auto Enhance preset once. The defaults match the standard correction list a franchise-office broker or a Design Center template expects: plumb verticals, neutral white balance on mixed interior lighting, recovered highlight detail on exterior walls, sky corrected but not replaced, lawn gently restored. Export 4K JPEG sRGB for the MLS backend and for the RE/MAX Design Center (remax.imprev.net) flyer and social templates. On the franchise-fee economics — where agents at RE/MAX are covering their own marketing — Plotpane Pro at $79/mo replaces the $100-$180 per-listing retoucher invoice and turns photo editing into a predictable flat line.

Does Plotpane output work with the RE/MAX Design Center and LeadStreet?+

Plotpane does not have a direct API integration into the RE/MAX Design Center (Imprev-powered, at remax.imprev.net) or LeadStreet, but the 4K JPEG sRGB export drops into each one's media library in a single drag-and-drop. The same 4K master feeds Design Center's automated flyer, postcard, and social-card templates, the MAX/Center agent portal at remax.net, the LeadStreet CRM, and Shop.REMAX.com print orders through Xpressdocs — one file, every downstream asset. The XMP AI-disclosure tag Plotpane writes is informational and does not trip compliance scanners on any of those platforms or on MLS ingestion lanes.

Can Plotpane produce print-grade imagery for The RE/MAX Collection magazine placements and Xpressdocs orders?+

Yes. Pro and Agency plans export 16-bit TIFF at 300dpi — the spec Xpressdocs, Shop.REMAX.com, and approved print suppliers want for The RE/MAX Collection magazine placements, luxury postcards, broker-to-broker mailers, and RE/MAX Commercial investment memorandums. The same source file produces the 4K web JPEG for the MLS upload and the 300dpi print TIFF for the Collection piece in one pass — no second retouch round, no separate color conversion, no second invoice.

I am an agent at RE/MAX in Canada / Mexico / Portugal / Germany — does this workflow still apply?+

Yes. RE/MAX is the #1 brokerage in Canada by transaction sides and operates across 110+ countries on the same franchise-fee model and the same Design Center + MAX/Center + LeadStreet stack. The photo workflow is identical because the franchise-fee marketing-out-of-pocket economics are identical. The only difference is which MLS or portal the listing syndicates to — Realtor.ca and CREA in Canada, Inmuebles24 in Mexico, Idealista in Portugal, ImmobilienScout24 in Germany, Immobiliare.it in Italy, Idealista.com in Spain — and Plotpane's 4K JPEG sRGB output meets the spec for all of them. The RE/MAX Collection tier exists in every one of those markets, and the Editorial preset + 16-bit TIFF export covers the magazine-grade pieces the Collection print program distributes cross-border.

How does this compare to ordering enhancement through Photofy, Xpressdocs, or BoxBrownie per listing?+

Photofy is the RE/MAX-approved social and branding tool; Xpressdocs is the approved print supplier for marketing materials through Shop.REMAX.com; BoxBrownie is a common outsourced enhancement vendor most agents know from industry channels. None of the three is a full 4K enhancement and structure-preserving virtual staging pipeline on a flat monthly fee. Plotpane sits upstream of Photofy and Xpressdocs: you enhance and stage on Plotpane, then the cleaned 4K exports drop into Photofy for social composition or into Xpressdocs for print. Versus BoxBrownie's per-image per-listing invoice, Plotpane Pro at $79/mo is the flat-rate alternative that fits the franchise-fee economics instead of adding a variable invoice to every listing.

Does Plotpane replace the booj technology platform that RE/MAX acquired in 2018?+

No. booj (acquired by RE/MAX in 2018) powers core agent-technology infrastructure — LeadStreet CRM, the consumer-facing remax.com search experience, and parts of the agent website stack. Plotpane does not replace any of that. It sits upstream: Plotpane enhances and virtually stages the raw photos first, then the 4K master feeds the booj-powered agent website, the LeadStreet CRM media library, the Design Center templates, and the MLS syndication lane. It is the step that happens before everything the RE/MAX technology stack already handles.

Pricing

Premium where it counts.
4K on every plan.

Three plans. Every transformation unlocked. 4K output on every plan, watermark-free on every export, cancel anytime.

14-day refund

14-day no-questions refund. If your first render isn’t MLS-ready, we refund it.

Starter

For the solo agent shooting their own listings.

$39/mo billed yearly

100 renders per month · ~20 staged / 100 enhanced

Subscribe to Starter

100 renders per month
Every transformation · all seven tools
4K output on every export
Zero watermarks — clean image ships with every render
Invisible XMP disclosure metadata on staged output
Email support

Pro

For top-producing agents and real-estate photographers.

$79/mo billed yearly

300 renders per month · ~60 staged / 300 enhanced

Subscribe to Pro

300 renders per month
Batch mode — consistent grade across every shot of the listing
Bulk upload & batch processing
Priority rendering queue
Brand presets (studio logo on export)
Composed pipeline (stack tools in one render)
Priority support

Agency

For brokerages, teams, and photography networks.

$199/mo billed yearly

800 renders per month · ~160 staged / 800 enhanced

Subscribe to Agency

800 renders per month
Bulk upload — whole-shoot processing with shared preset lock
Up to 5 team seats
Roll-over renders (up to 3× monthly cap)
Shared brand presets across the team
White-label export (studio logo on delivery ZIP only — never on the image)
Dedicated account manager

Agencies only
Includes 5 seats · additional seats $25/mo

Feature	Starter$39/mo annual	Pro$79/mo annual	Agency$199/mo annual
Renders per month	100	300	800
Every transformation (staging, dusk, sky, declutter, enhance, renovate, sketch-to-render)
4K output (up to 3840×2160)
Watermark on export	None	None	None
Invisible XMP disclosure metadata
Bulk upload & batch processing	Up to 25 at a time	Up to 200 at a time	Up to 200 at a time
Batch consistency (shared preset, white balance, and grade across the listing)
Priority render queue
Composed pipeline (stack tools in one render)
Brand presets (studio logo on delivery ZIP)			Shared across team
Team seats	1	1	5 (additional $25/mo each)
Roll-over renders			Up to 3× monthly cap
White-label delivery ZIP
Support	Email	Priority email	Dedicated account manager
Cancel anytime, one click in Stripe portal
14-day refund on first render

Pricing FAQ

Billing, quotas, and refunds.

Yes — one click in the Stripe billing portal from your dashboard. Billing stops immediately and any remaining credits stay usable through the end of the billing period.
Starter and Pro renders refresh at the start of each billing cycle and do not roll over. Agency renders roll over up to 3× your monthly cap, so a slow month isn't wasted.
We never auto-charge for overages. Once you hit your cap, new renders pause until your next cycle. If you need more room immediately, upgrade your plan from the billing page and your new quota applies instantly with proration.
No free trial. Instead, every plan carries a 14-day no-questions refund — if your first render isn't MLS-ready, we refund it. We chose a hard paywall over a throttled free tier so every plan gets full 4K output and every tool from day one.
Yes — annual billing is roughly 20% off the monthly rate (Starter $39 vs $49, Pro $79 vs $99, Agency $199 vs $249, all per month). The toggle above swaps the two.

Enterprise

MLSs, franchises, portals, and photography networks.

Custom volume packages, SSO, SOC 2 readiness, private-cloud deployment, and dedicated CSMs. We partner with networks processing 50,000+ listings per month.

Talk to sales

Questions

The usual questions,
answered directly.

No. Midjourney and DALL-E invent scenes from text prompts — beautiful for art, disqualifying for a listing. Plotpane is a structure-preserving pipeline: your room geometry, windows, and floor plan stay exact. We stage, re-light, swap skies, declutter, and 4K-enhance your actual photo. No hallucinated architecture, no invented rooms.
BoxBrownie and Styldod are human-edit services: you upload, a retoucher works overnight, you get a result in 24–48 hours at $2–$32 per image per treatment. Plotpane runs the full listing pipeline — staging, dusk, sky, clutter, enhancement — in one upload, in ~90 seconds, for a flat monthly subscription. Same 4K quality, no queue, no per-image fees.
Yes, when disclosed. NAR guidelines, California AB 723, and REBNY Rule 3.3 all allow virtually staged photos provided the listing discloses them. Every Plotpane export embeds invisible XMP disclosure metadata so the staging record travels with the file. You still handle the listing-remarks disclosure in your MLS portal — that's the part only you can do.
Not on staging or enhancement — our Fidelity Contract enforces structure-preserving masks that lock architecture, windows, and floor plan before any generation runs. Furniture is added to empty rooms; clutter is removed from furnished rooms; lighting and sky are re-graded. Renovation features (new flooring, wall colors) require you to explicitly mark the surface. We never reinvent what's already there.
Yes — one click in the Stripe billing portal from your dashboard. Billing stops immediately, remaining credits stay usable through the end of the billing period, and there's no cancellation fee.
Yes — any AI-generated or AI-modified image is considered an edit requiring disclosure under NAR's standards. That's why every Plotpane export writes invisible XMP disclosure metadata by default. The flag is machine-readable by MLS tooling and survives Lightroom round-trips. You still add the disclosure line to your listing remarks; we make sure the image itself is self-describing.
We don't train on your uploads — ever, with no opt-out toggle needed. Storage is per-account R2 (Cloudflare's object store), isolated from other tenants. When you cancel, your account's files are deleted on schedule. Transit is TLS 1.3, at-rest is AES-256. Full details in /legal/privacy.
Yes. Upload HEIC straight from your phone or desktop — we validate by magic bytes (not just file extension) and convert server-side. PNG, JPG, WebP, and HEIC are all first-class inputs. Output is 4K JPG by default, or request PNG if you need lossless.
Upgrade is instant and prorated: Stripe credits the unused portion of your current plan against the new one, and your new render quota applies immediately. Downgrades take effect at the next billing cycle so you keep your current quota until then. No credits are lost in either direction.
Yes. All plans include a commercial-use license for the agent, brokerage, or photography business on the account. Agency plan adds 5 team seats and a white-label delivery ZIP so you can hand enhanced photos to clients under your own studio brand. Full licensing terms in /legal/terms.

Ready when you are

Stop re-uploading.
Start shipping listing-ready.

One upload, every tool, 4K out in 90 seconds — on every plan.

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