Plotpane · New York, NY
New York, NY

Virtual Staging Software New York for REBNY RLS and StreetEasy Listings

Virtual staging software New York has a harder brief than any other US market. A Fifth Avenue pre-war co-op parlor, a TriBeCa loft with twelve-foot cast-iron ceilings, a Williamsburg high-rise glass box, and a Park Slope brownstone parlor all syndicate to the same REBNY RLS feed, hit the same StreetEasy grid, and compete for the same Manhattan and Brooklyn buyer in the same 72-hour open-house window. Plotpane's virtual staging software renders all four correctly at about 2.4K, writes NYS 19 NYCRR 175.25 disclosure metadata into every export, and ships 40, 120 or 400 images a month at one flat rate — so Douglas Elliman, Corcoran, Compass NYC, Brown Harris Stevens, Sotheby's International Realty, Serhant., and Warburg Realty agents stop paying $30 per image and stop waiting 48 hours for a BoxBrownie or Styldod retoucher queue.

Before and after of a 1970s kadıköy apartman salon the tenants have moved out of, empty down to the bare parquet, furnished for the listing — enhanced by Plotpane
Before and after of a 1970s kadıköy apartman salon the tenants have moved out of, empty down to the bare parquet, furnished for the listing — original listing photo before editing
BeforeAfter
01

Virtual staging software New York built for four distinct NYC housing stocks

Generic virtual staging AI collapses every Manhattan and Brooklyn room into the same beige-sectional-on-grey-rug aesthetic that gets flagged in StreetEasy comments within an hour of a listing going live. NYC inventory does not forgive that. A pre-war co-op on the Upper East Side or Upper West Side has herringbone parquet, plaster crown molding, picture rails, beamed ceilings, and original casement windows that a bad render paints over. A TriBeCa, SoHo, or Chelsea cast-iron loft has twelve- to fourteen-foot ceilings, exposed brick, industrial columns, and original plank floors that need scale-aware furniture, not dollhouse proportions. A FiDi, Long Island City, or Williamsburg new-construction high-rise is the opposite problem — floor-to-ceiling glass, minimalist millwork, and an amenity-deck view that the render must not blow out. A Park Slope, Cobble Hill, Brooklyn Heights, or DUMBO brownstone parlor floor has its own grammar again: eleven-foot parlor ceilings, marble mantels, pocket doors, and original pier mirrors. Plotpane's ten built-in styles cover each: European Classic for pre-war UES/UWS co-ops, Industrial for TriBeCa/SoHo/Chelsea/LES/East Village lofts, Modern for FiDi and Midtown new-construction, and Luxury or European Classic for the parlor floors of Park Slope, Cobble Hill, Brooklyn Heights, and DUMBO.

  • Pre-war co-op (UES, UWS, Fifth Ave, Central Park West): moldings, parquet, casement windows preserved
  • TriBeCa, SoHo, Chelsea, LES, East Village lofts: 12-14 ft ceilings, exposed brick, cast-iron columns
  • FiDi, Midtown, Hudson Yards, LIC, Williamsburg high-rise: floor-to-ceiling glass, minimalist millwork
  • Park Slope, Cobble Hill, Brooklyn Heights, DUMBO brownstones: parlor-floor scale, marble mantels, pier mirrors
  • West Village townhouses and Chelsea maisonettes: historic-district restraint, no anachronistic furniture
  • Scale-aware furniture for sub-700 sqft Manhattan studios and junior-one-bedrooms
02

NYS 19 NYCRR 175.25 and REBNY RLS disclosure: metadata baked in, no watermark

New York is one of the most regulated real estate advertising jurisdictions in the country. NYS Real Property Law Section 443 (Agency Disclosure) and 19 NYCRR 175.25 (Broker Advertising Rules) govern what licensed brokers and salespeople may put in front of a buyer, and the REBNY Residential Listing Service (RLS) adds its own photo and disclosure standards on top. Virtually staged images are permitted, but must be clearly identifiable as such — standard REBNY practice is a disclosure line in the MLS remarks or the photo caption, paired with clean, unmarked hero imagery. Generic virtual staging tools either burn a watermark into the hero photo (which tanks StreetEasy engagement) or leave the compliance layer entirely to the agent. Plotpane does neither. Every staged export ships at about 2.4K with no burned-in watermark on any paid plan, writes XMP disclosure metadata flagging the image as virtually staged, and can carry an optional visible 'Virtually Staged' label if you want one on the photo itself. Add the standard REBNY remarks line and you are inside 19 NYCRR 175.25 advertising rules, REBNY RLS photo standards, and NYS RPL 443 disclosure practice.

  • No burned-in watermark on any paid plan, including the entry tier
  • XMP metadata flags every staged image as virtually staged
  • An optional visible 'Virtually Staged' label you can switch on before export
  • Aligned with REBNY RLS photo standards and NYS 19 NYCRR 175.25 advertising rules
03

Virtual staging cost New York: flat subscription vs. $25-$50 per image

Physical home staging in Manhattan and prime Brooklyn is the most expensive staging market in the country — a three-bedroom Upper East Side co-op or a four-bedroom Park Slope brownstone runs $8,000 to $20,000 per month in furniture rental, warehousing, and NYC doorman move-in logistics, before you count freight-elevator reservation fees and co-op board move-in deposits. Virtual staging underprices that, but every competing shop still bills per image: BoxBrownie virtual staging at $32 per image, Styldod at $29, Roomstage AI at $5 per image with a visible watermark, and traditional virtual furniture staging studios in the $25-$50 band with 24-48 hour turnaround. For an eight-photo Corcoran listing, that is a $240-$400 outsourced bill — per revision round, per listing. Plotpane replaces per-image pricing with a flat monthly subscription. A twelve-photo Douglas Elliman UES co-op, a twenty-photo Sotheby's International Realty Fifth Avenue exclusive, or a seven-photo Serhant. Williamsburg new-development shoot all ship at the same line item — the same export size on every plan, XMP disclosure written, one credit per image whichever tool you use, and roughly two minutes per render instead of two business days.

  • Flat monthly: 40 staged exports on Starter, 120 on Pro, 400 on Agency, same ~2.4K size on each
  • ~2 minutes per render vs. 24-48 hour outsourced turnaround from BoxBrownie / Styldod
  • No burned-in watermark on any paid plan (Roomstage AI burns one in at its entry price)
  • One credit per image, whichever of the seven tools you run it through
  • Download the finished listing as a ZIP on Pro and Agency
04

REBNY RLS, StreetEasy, and the 72-hour Manhattan listing cadence

NYC listings run on a tempo no other US market matches. Shoot on Thursday, live on the REBNY RLS feed Friday, public on StreetEasy Friday afternoon, first open house Saturday or Sunday, offers due the following Tuesday — and StreetEasy's algorithm rewards listings that hit the grid with complete, photorealistic imagery in the first 24 hours. A virtual staging vendor on a 48-hour SLA does not fit that tempo. Every hour your vacant apartment sits un-staged at the top of the StreetEasy feed is an hour the listing loses against a competing Corcoran or Compass exclusive that shipped staged photos on day one. Plotpane renders in about two minutes, exports a clean JPEG at quality 92 and about 2.4K of the kind REBNY RLS and StreetEasy expect, and writes the NYS 19 NYCRR 175.25 and REBNY disclosure metadata in the same pass — so the listing goes live on Friday with the same photorealistic quality a human retoucher would ship on Monday.

  • Shoot Thursday, live Friday, open house Saturday — no vendor-queue wait
  • JPEG output at about 2.4K, inside REBNY RLS + StreetEasy photo spec
  • XMP disclosure metadata written in the same render pass
  • Batch up to 25 photos on Pro, 100 on Agency
05

Fits every major NYC brokerage workflow, because it behaves like a photo

REBNY RLS aggregates listings from essentially every Manhattan and Brooklyn brokerage of scale — and each of those firms runs its own asset-library and photo-standards pipeline on top of the RLS feed. Plotpane connects to none of them, and does not need to: you download a JPEG at about 2.4K and upload it exactly as you would a file off the camera card. That covers Douglas Elliman's property feed and elliman.com listing pages, Corcoran's corcoran.com photo spec, Compass NYC's asset library, Brown Harris Stevens (BHS) bhsusa.com exports, Sotheby's International Realty NYC and sothebysrealty.com, Serhant.'s serhant.com, Warburg Realty (now Coldwell Banker Warburg) warburgrealty.com, and legacy Stribling asset pipelines still in use on older exclusives. Every export ships at about 2.4K, unmarked on any paid plan and XMP-disclosed — the tag is written into the bytes you download, but RLS, StreetEasy, Zillow, Realtor.com and Sotheby's international syndication all re-encode images on upload and routinely strip metadata, so keep the export as the record in your own archive and let the RLS remarks line carry the disclosure downstream.

  • Douglas Elliman, Corcoran, Compass NYC — you upload the JPEG yourself
  • Brown Harris Stevens, Sotheby's International Realty NYC, Serhant.
  • Warburg Realty (Coldwell Banker Warburg), legacy Stribling pipelines
  • Clean ~2.4K exports for StreetEasy, Zillow, Realtor.com, and international Sotheby's syndication
06

Pair virtual staging with day-to-dusk on the NYC skyline hero shot

Manhattan and Brooklyn hero shots sell on the view — the Central Park reservoir from a Fifth Avenue co-op, the Hudson River from a Riverside Drive UWS classic-six, the Empire State Building from a Chelsea penthouse, the Manhattan skyline from a DUMBO or Williamsburg waterfront. Run virtual staging on the empty interior, then run Day to Dusk on the exterior hero for a warm Manhattan twilight. One tool per render and one credit per image, both back at about 2.4K and both written with REBNY and 19 NYCRR 175.25-aligned disclosure metadata, ready for RLS and StreetEasy upload the same afternoon the photographer shot the unit.

For this region

Local questions, answered

How does Plotpane satisfy REBNY RLS and NYS 19 NYCRR 175.25 disclosure for a New York listing?+

NYS 19 NYCRR 175.25 governs broker advertising, NYS RPL Section 443 governs agency disclosure, and REBNY RLS adds its own photo standards on top — all of which require virtually staged images to be clearly identifiable as such. Plotpane writes XMP metadata flagging every staged image as virtually staged, offers an optional visible 'Virtually Staged' label if you want one on the photo, and ships with no burned-in watermark on any paid plan. Pair that with a one-line disclosure in your RLS remarks — standard REBNY practice — and the record is documented without defacing the hero photo.

How much does virtual staging cost in New York compared to BoxBrownie, Styldod, or Roomstage AI?+

Physical home staging in Manhattan and prime Brooklyn runs $8,000 to $20,000 per month once you include furniture rental, warehousing, doorman logistics, and co-op board move-in deposits. Virtual staging companies bill per image: Roomstage AI at $5 with a visible watermark, Styldod at $29, BoxBrownie virtual staging at $32, and traditional virtual furniture staging studios in the $25-$50 band with 24-48 hour turnaround. Plotpane is a flat monthly subscription — 40 staged exports on Starter, 120 on Pro, 400 on Agency, the same ~2.4K output on every plan, one credit per image whichever tool you use, no burned-in watermark on any paid plan. A twelve-photo Douglas Elliman UES co-op shoot collapses from a $300-$600 outsourced bill into one flat line item.

Can it handle pre-war co-ops, TriBeCa lofts, and Park Slope brownstones correctly?+

Yes — these are the four NYC housing stocks the Plotpane pipeline is specifically tuned for. On European Classic, plaster crown molding, ceiling medallions, picture rails, and herringbone parquet stay put on UES, UWS, Fifth Avenue, and Central Park West co-ops instead of being overpainted, and furniture scales for 9-10 ft ceilings and sub-700 sqft junior-ones. Industrial handles 12-14 ft cast-iron ceilings, exposed brick, and original plank floors in TriBeCa, SoHo, Chelsea, LES, and the East Village. Luxury or European Classic gives period-correct parlor-floor staging for Park Slope, Cobble Hill, Brooklyn Heights, Carroll Gardens, and DUMBO — marble mantels, pocket doors, and pier mirrors preserved. New-construction high-rise in FiDi, Midtown, Hudson Yards, LIC, and Williamsburg takes Modern, with floor-to-ceiling glass respected.

Does this work with the REBNY RLS feed and StreetEasy syndication?+

Yes. Plotpane's virtual staging software exports a JPEG at quality 92, about 2.4K on the long edge, of the kind REBNY RLS and StreetEasy expect, with XMP disclosure metadata written to each file. There is no RLS or brokerage integration to configure — you download the file and upload it yourself at Douglas Elliman, Corcoran, Compass NYC, Brown Harris Stevens, Sotheby's International Realty NYC, Serhant., or Warburg Realty (Coldwell Banker Warburg). The disclosure sits in the file's own metadata, but RLS, StreetEasy, Zillow, Realtor.com and Sotheby's international portal feeds re-encode on upload and routinely strip it — so the XMP is the record in your own archive, and the standard REBNY remarks line is what carries the disclosure downstream.

Is Plotpane fast enough for the NYC Thursday-shoot / Friday-live cadence?+

Yes — this is the specific cadence the product is built for. NYC listings shoot Thursday, hit the REBNY RLS feed Friday, and go public on StreetEasy Friday afternoon for a Saturday open house. BoxBrownie and Styldod quote 24-48 hour turnaround per room, which blows through the window. Plotpane renders each staged image at about 2.4K in roughly two minutes — a full twelve-photo Manhattan exclusive is done inside half an hour, same afternoon as the shoot, with REBNY-aligned XMP disclosure metadata already written into every file. That is the only tempo that matches the StreetEasy launch window without blocking on an offshore retoucher queue.

How does this compare to Roomstage AI, Virtual Staging AI, and Styldod for NYC agents?+

Roomstage AI is cheapest at $5 per image but burns a visible watermark into the hero photo on its entry price — unacceptable for StreetEasy, Corcoran, or Compass NYC hero imagery. Virtual Staging AI and Styldod ship cleaner renders at $29-$32 per image but bill per image and per revision, which compounds fast on a twelve-photo Manhattan exclusive. On per-image billing, every extra room is another line on the invoice and another file you have to label by hand. Plotpane ships clean ~2.4K exports with no burned-in watermark on any paid plan, writes XMP disclosure metadata in the render pass, offers an optional visible 'Virtually Staged' label, and replaces per-image pricing with a flat monthly subscription of 40, 120 or 400 images — purpose-built for REBNY agents running high volume.

Can a co-op board or condo board require the disclosure chain in marketing materials?+

Yes — and in Manhattan, many pre-war co-op boards (especially along Fifth Avenue, Park Avenue, and Central Park West) scrutinize listing marketing before approving a sale. A board package that documents the unaltered original photograph alongside the staged render, plus the XMP disclosure metadata and the REBNY-aligned remarks language, answers board counsel's question up front. You keep the file you uploaded and Plotpane writes the metadata flag into every export, so assembling that package — original, staged render, metadata flag — takes a couple of minutes and answers REBNY RLS, StreetEasy, 19 NYCRR 175.25, and a co-op board's marketing review at once.

What about Brooklyn brownstones and DUMBO waterfront — not just Manhattan?+

Brooklyn is a first-class target for the pipeline, not an afterthought. On European Classic, Park Slope, Cobble Hill, Carroll Gardens, Brooklyn Heights, and Fort Greene parlor floors come back period-correct — marble mantels, pocket doors, eleven-foot ceilings, pier mirrors, and original plank floors preserved. Modern handles DUMBO, Williamsburg, and Greenpoint new-construction, with floor-to-ceiling glass and Manhattan-skyline hero shots respected. Same REBNY RLS, StreetEasy, and 19 NYCRR 175.25 disclosure chain ships with every export, same flat monthly price as a Manhattan exclusive.

Pricing

One credit per image.
Every tool, every plan.

Three plans. Every tool unlocked on all of them. Every render unmarked, standard or high resolution, cancel anytime.

Every plan starts with 3 free renders. No card until you subscribe.

Starter

For the solo agent shooting their own listings.

$39/month

billed yearly

40 credits monthly

  • 40 images per month — 1 credit each, whichever tool you use
  • No Plotpane mark on any render
  • Every tool, no tier gating
  • Standard output ~2.4K, or ~4.7K for a second credit
  • XMP disclosure metadata written into every export
  • Up to 5 photos per batch
  • Email support
Subscribe to Starter

For one agent, listing by listing.

Most popular

Pro

For top-producing agents and real-estate photographers.

$79/month

billed yearly

120 credits monthly

  • 120 images per month — 1 credit each, whichever tool you use
  • No Plotpane mark on any render
  • Up to 25 photos per batch, one preset across the shoot
  • Download a finished listing as a ZIP
  • Everything in Starter
  • Priority support
Subscribe to Pro

The plan a working photographer buys.

Agency

For brokerages, teams, and photography networks.

$199/month

billed yearly

400 credits monthly

  • 400 images per month — 1 credit each, whichever tool you use
  • No Plotpane mark on any render
  • Up to 100 photos per batch
  • Download a finished listing as a ZIP
  • Everything in Pro
  • Direct line to the founder, not a ticket queue
Subscribe to Agency

For a brokerage running whole shoots.

FeatureStarter$39/mo annualPro$79/mo annualAgency$199/mo annual
Renders per month40120400
Credits per image111
All seven tools
Free renders on sign-up333
Plotpane mark on the imageNoneNoneNone
Standard output (~2.4K)
High resolution (~4.7K, second credit)
XMP disclosure written into every export
Optional visible “Virtually Staged” label
Photos per batch525100
Download a set as a ZIP
Refund a render that came back wrong
SupportEmailPriority emailDirect to the founder
Cancel anytime, one click
At volume

A 25-photo listing costs 25 credits.

That is the whole pricing model. No per-tool rates, no seat maths, nothing to negotiate. We are not SOC 2 certified and there is no SSO, private deployment or API — if you need those to buy, better you know now than after a call.

Starter

1

listings
a month

Pro

4

listings
a month

Agency

16

listings
a month

Questions

The usual questions,
answered directly.

  • No. Midjourney and DALL-E invent scenes from text prompts — beautiful for art, disqualifying for a listing. Plotpane is a structure-preserving pipeline: your room geometry, windows, and floor plan stay exact. We stage, re-light, swap skies, declutter, and enhance your actual photo. No hallucinated architecture, no invented rooms.

  • BoxBrownie and Styldod are human-edit services: you upload, a retoucher works overnight, you get a result in 24–48 hours at $2–$32 per image per treatment. They also sell things we do not have at all — floor plans, renderings, item removal by a person who can ask you what you meant. Plotpane is one machine pass: you pick one of seven tools, and the image comes back in about two minutes for one credit, whichever tool you picked, on a flat monthly subscription. Stacking two treatments on one photo means running it twice.

  • Yes, when disclosed. NAR guidelines, California AB 723, and REBNY Rule 3.3 all allow virtually staged photos provided the listing discloses them. Every Plotpane export embeds invisible XMP disclosure metadata so the staging record travels with the file. You still handle the listing-remarks disclosure in your MLS portal — that's the part only you can do.

  • Every render is sent with a preserve list as well as an instruction. It names one operation and forbids the rest: do not touch windows, doors, walls, ceilings, floors, cabinetry or fixtures unless the instruction names them; do not remove or conceal a defect, stain or crack; do not change what is visible through glass, and never invent a view. Furniture is added to empty rooms; named objects are removed from furnished ones; sky and light are re-graded. If you do see something invented, that is a bug — report the render in the app and the credit comes back.

  • Yes — one click in the Stripe billing portal from your dashboard. Billing stops immediately, remaining credits stay usable through the end of the billing period, and there's no cancellation fee.

  • Yes — any AI-generated or AI-modified image is considered an edit requiring disclosure under NAR's standards. That's why every Plotpane export writes invisible XMP disclosure metadata by default. The flag is machine-readable by MLS tooling and survives Lightroom round-trips. You still add the disclosure line to your listing remarks; we make sure the image itself is self-describing.

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