Zoopla listing photo requirements for United Kingdom agents
This is the Zoopla listing photo requirements page a UK estate agent in Knightsbridge, Notting Hill, Cheltenham, Edinburgh New Town, the Cotswolds or Sandbanks can open on the Zoopla Member upload screen and work straight through. Zoopla is the UK's #2 portal behind Rightmove, now owned by Houseful (the Silver Lake-backed group that took Zoopla and its sister brands PrimeLocation and Mouseprice out of ZPG plc in 2018 and ran a £500m sale process in 2025). Zoopla's own Member Support spec is explicit: landscape at a 4:3 aspect ratio, optimum 1024×683 (minimum 645×430), JPG and PNG accepted, and the Primary Image drives every search tile, map pin and saved-search email. Zoopla's own best-practice data: sales listings with 15+ photos get a 38% higher search click-through than 5-photo listings, and lettings hit the sweet spot at 6–10 photos. That is the spec this page is built around.
Official Zoopla photo specs (2026): 4:3, 1024×683, JPG/PNG, Primary Image first
Zoopla's Member Support 'Adding Photos to your listings' article and the Member Criteria/Guidelines at zoopla.co.uk/members/products/zoopla-co-uk-membership-criteria set four non-negotiables. (1) Aspect ratio: 4:3 landscape — this is the tile shape across Zoopla.co.uk, the Zoopla iOS app, the Android app, saved-search email and the Zoopla Agent portal. Any 3:2 Rightmove-prepared JPG crops slightly on the Zoopla tile, and any square or vertical image loses the top and bottom strips. (2) Display ceiling: 1024×683 is Zoopla's optimum landscape size; the documented minimum is 645×430. The search-results tile renders smaller, but the expanded gallery and Zoopla's 'enlarge' view use the full 1024-wide asset. (3) Format: JPG, PNG, GIF and BMP are documented — HEIC from iPhone is not on the accepted list and needs converting before upload. (4) Primary Image: Zoopla's 'How to change the primary photo' Member Support article is explicit — the Primary Image is the photo used on every search card, every find-agents page, every email alert and every saved-search across Zoopla and PrimeLocation. Photo count: Zoopla does not publish a hard per-listing cap; the practical ceiling is 50–80 via the originating CRM (Reapit, Jupix, Alto, Vebra, Dezrez) and the sweet spot is 15+ on sales and 6–10 on lettings per Zoopla's own Best Practice for listings data.
4:3 landscape aspect ratio — strict, centre-cropped if violated
Lettings sweet spot: 6–10 photos per Zoopla Best Practice
Practical upload ceiling: 50–80 photos via CRM (no hard portal cap)
02
Zoopla Premium Listing, Featured Agent and PrimeLocation: what changes for the photographer
Zoopla's paid-boost stack (documented at business.zoopla.co.uk/estate-agents/extras and in the Zoopla Member Support 'Boost your brand using Premium Listings' article) is where photo quality pays back. Premium Listing is the flagship tile boost — the search card renders larger, with branding, more photos visible on hover, and is sold per-listing per-month; the Online Letting Agents and lettingaproperty.com both list Premium Listing as the single most-bought lettings add-on. Featured Property is the sponsored top-of-results placement. Featured Agent pushes the branch to the top of find-agents results in a postcode. PrimeLocation is Zoopla's sister-brand luxury portal (primelocation.com and the dedicated luxe.primelocation.com sub-domain) — a Zoopla Premium Listing typically cross-posts into PrimeLocation for instructions over £1m, which is why Knight Frank, Savills, Strutt & Parker, Hamptons and John D Wood all maintain heavy PrimeLocation coverage alongside Zoopla. Mouseprice is the estimation arm (the acquired Automated Valuation Model) and doesn't touch the photo upload path, but its comparable-sales report pulls Zoopla's own photo CDN. Practical 2026 rule: do not activate Premium Listing, Featured Property or cross-post to PrimeLocation until the Primary Image and the next five gallery slots are full-resolution, 4:3 native and exterior-led for sales (or living-room-led for lettings).
03
Why Zoopla deprioritises or silently under-displays listings
Zoopla's moderation is lighter-touch than Rightmove's but the silent under-display is just as expensive. The common killers: photos below the 645×430 Zoopla minimum that render soft on the 'enlarge' view; vertical iPhone shots that lose the top and bottom strips against the 4:3 tile; HEIC uploads that reject at the file-format step; thin sales photosets under 15 that lose the 38% CTR bump from Zoopla's own Best Practice data; duplicate photos recycled across multiple listings (Zoopla's house rule explicitly flags this); a weak Primary Image (bathroom, night shot, interior-only on a sales listing) that halves search-tile click-through; and — distinctive to Zoopla — undisclosed virtual staging that the Zoopla moderation team flags after complaints and asks the agent to caption as 'artist's impression' or 'virtually staged'. On UK housing stock specifically: blown-out grey-day skies over a Victorian terrace in Wandsworth, lens distortion on a Georgian sash window in Bath, converging verticals on a Regency façade in Cheltenham, a wheelie bin or a Foxtons-branded board in frame, and the interior-first Primary Image on a £2m country house that Hamptons or Strutt & Parker would never sign off.
Photos below 645×430 Zoopla minimum
Vertical iPhone shots against the 4:3 tile
HEIC format rejected — JPG/PNG only
Fewer than 15 photos on a sales listing
Duplicate photos recycled across listings (Zoopla house rule)
Weak Primary Image — bathroom, night, interior on a sales brief
Undisclosed virtual staging flagged by Zoopla moderation
Wheelie bins, parked cars, agent-branded boards in frame
04
UK agent practice on Zoopla: Foxtons, Hamptons, Knight Frank, Savills, Winkworth, Chestertons, Purplebricks
Premium UK agencies set the de-facto photo bar on Zoopla and cross-post to PrimeLocation. Foxtons (Fulham, Chelsea, Notting Hill, Islington) runs 20–30 photos with a branded Primary Image exterior and routinely buys Zoopla Premium Listing on stock above £750k. Hamptons (country houses, Surrey, Sussex, Cotswolds) leads with a wide landscape exterior, often a dusk shot as photo two, and cross-posts instructions over £1.5m to PrimeLocation Luxe. Winkworth and Chestertons work the central and west London terrace market with heavy perspective correction on period windows and a clean 15–20 photo Zoopla book. Knight Frank and Savills maintain 30–50 photo sets on country and prime central London instructions; both always publish a full-resolution Primary Image at 1024×683, use drone aerials as photo two or three on rural, and pair Zoopla Premium Listing with PrimeLocation for every £5m+ instruction. Strutt & Parker and John D Wood lean on reception-room interiors that show scale and are precise about the 4:3 Zoopla crop. Douglas & Gordon (southwest London) defaults to a 15–20 photo Zoopla set. Purplebricks (the online agency model) runs a lighter 10–15 photo set but the same 4:3 / 1024×683 spec applies — the volume of Purplebricks listings on Zoopla makes the platform's data floor important for any agent competing on postcode CTR.
05
Zoopla vs Rightmove vs OnTheMarket: one upload, three portals, three tiles
The same 30-photo book can feed all three UK portals, but the tile shape and the Primary Image choice differ. Rightmove (~66% market share, ARPA ~£1,411) runs a 3:2 tile at 1024×683 and prefers a clean exterior landscape. Zoopla (UK #2, Houseful-owned, mid-tier ARPA, bundled with PrimeLocation and Mouseprice) runs a 4:3 tile at 1024×683 with a warmer CDN grade — the same Primary Image looks slightly hotter on Zoopla than on Rightmove, and a photo framed for the Rightmove 3:2 crop loses a sliver of top and bottom on Zoopla. OnTheMarket (ARPA ~£210, agent-owned, 'New & Exclusive' listings 24 hours before Rightmove) runs a slightly taller tile and tolerates 4:3 best. Practical 2026 workflow: export the master at full resolution 3:2, cut a 4:3 crop for the Zoopla feed and a 3:2 crop for Rightmove, and let OnTheMarket take the 4:3 master. The Primary Image is typically the same exterior across all three on sales, but Knight Frank and Savills regional offices sometimes pick a living-room hero for OTM and keep the exterior for Rightmove and Zoopla.
06
UK compliance on Zoopla: ASA CAP 3.7, CPR 2008, DMCC Act 2024, TPO and PRS
UK property photography on Zoopla is policed by the same stack as Rightmove. The ASA CAP Code rule 3.7 (and the Image is everything ASA guidance at asa.org.uk/news/image-is-everything-make-sure-yours-isn-t-misleading.html) requires marketing communications to not materially mislead by omission — a virtually staged Zoopla photo that shows a furnished lounge where the property is empty must be disclosed. The Consumer Protection from Unfair Trading Regulations 2008 (CPR 2008) treats any misleading action or omission on a material fact as an offence, and Zoopla photos are marketing communications under CPR. The Digital Markets, Competition and Consumers Act 2024 (DMCC Act 2024, via the Commencement No. 2 Regulations 2025 covered by Propertymark) supersedes parts of CPR, keeps the misleading-omission standard, and lets the CMA fine up to 10% of global turnover for misleading consumer practices — online listings are explicitly in scope. TPO (The Property Ombudsman) and PRS (Property Redress Scheme) membership is mandatory for UK estate agents and both treat materially misleading Zoopla photos as a code-of-practice breach. The 2026 operational rule: every virtually staged, sky-replaced or day-to-dusk image on Zoopla carries a caption disclosure ('image with virtual staging', 'CGI — indicative only', 'sky replacement for illustration') and an XMP metadata flag; the original unstaged photo is archived for the length of the instruction plus six years; Zoopla's moderation team will re-queue listings once a complaint is filed.
ASA CAP 3.7: no misleading omission in marketing communications
CPR 2008: misleading action/omission on material fact is an offence
DMCC Act 2024: CMA fines up to 10% of global turnover, online listings in scope
Caption + XMP disclosure on virtual staging, sky-replace, day-to-dusk
Archive unstaged originals for instruction period + 6 years
Zoopla moderation re-queues undisclosed composites after complaint
07
How Plotpane's pipeline meets the Zoopla spec end-to-end
Plotpane exports a JPEG at quality 92, about 2.4K on the long edge, which is the master you cut the Zoopla 4:3 crop from — it downsamples cleanly to the documented 1024×683 optimum, without the soft recompression artefact you get from a 3:2 Rightmove source re-cropped for the Zoopla tile. Input can be a JPEG, PNG, WebP or HEIC — but Zoopla itself will not take the HEIC, so set the iPhone to 'Most Compatible' before the last-minute Purplebricks or Foxtons visit and the file-format rejection never comes up. Perspective correction straightens Georgian sash windows in Bath and Cheltenham, Victorian terraces in Fulham and Wandsworth, Regency façades in Edinburgh New Town, and modernist glazing in Sandbanks — without distorting the façade geometry, so the photo stays CPR 2008 and DMCC Act 2024 compliant on material fact. Sky replacement rebuilds the typical UK grey-day exterior with a defensible neutral British sky (not a Miami blue) and writes the XMP disclosure flag. Day-to-dusk handles the country-house brief Hamptons, Knight Frank, Savills and Strutt & Parker run routinely, again with XMP disclosure baked in. One tool per render and one credit per image, batched 10 at a time on Starter, 50 on Pro and 150 on Agency, so a 15+ Zoopla sales set or a 6–10 lettings set goes through in one sitting and the gallery doesn't drift between shoot days. Keep your own untouched originals for the TPO / PRS archive window — Plotpane is not a library and does not hold them for you — and paste one caption line into the Zoopla Member upload field, so ASA CAP 3.7, CPR 2008 and DMCC Act 2024 disclosure is done before the listing goes live — and before any Zoopla Premium Listing or PrimeLocation cross-post is activated.
For this region
Local questions, answered
What is the correct photo size and aspect ratio for Zoopla in 2026?+
Zoopla's Member Support 'Adding Photos to your listings' article gives the optimum: 1024×683 landscape at 4:3 aspect ratio, minimum 645×430. Accepted formats are JPG, PNG, GIF and BMP — HEIC is not on the list. Any aspect ratio other than 4:3 is centre-cropped on the tile, which is why a 3:2 Rightmove-prepared JPG loses a thin strip of top and bottom on Zoopla and a vertical iPhone shot loses the top and bottom entirely. Plotpane's default export is a single JPEG at about 2.4K: cut the 4:3 crop at 1024×683 for Zoopla and the 3:2 crop at 1024×683 for Rightmove from that one file, and the tone matches across both.
What's the minimum photo count for a competitive Zoopla listing — sales vs lettings?+
Zoopla's own Best Practice for listings data says sales listings with 15+ photos get 38% higher search click-through than 5-photo listings — the 2026 practical floor on sales is 15, and for £500k+ stock the community standard is 20–25. Lettings is different: Zoopla's data puts the sweet spot at 6–10 photos, not 15+. Zoopla does not publish a hard maximum; the practical ceiling is 50–80 photos via the originating CRM (Reapit, Jupix, Alto, Vebra, Dezrez). Plotpane has no opinion on how many frames you upload, but the batch ceilings fit the guidance: 10 photos at once on Starter, 50 on Pro and 150 on Agency, so a 6–10 lettings set is one batch on any plan and a 15+ sales book is one batch from Pro up.
Does Zoopla accept HEIC from iPhone, and how do I avoid the rejection?+
No — Zoopla's documented accepted formats are JPG, PNG, GIF and BMP. HEIC is the iPhone default since iOS 11 and is not on the Zoopla list, which is why estate agents who shoot on iPhone hit the rejection regularly. Two fixes: set iPhone Camera > Formats to 'Most Compatible' (which shoots JPG natively), or run every upload through an enhancement pipeline that converts HEIC to JPG at export. Plotpane takes JPEG, PNG, WebP or HEIC in, but Zoopla does not, so the 'Most Compatible' setting — or the JPEG your photographer exports anyway — is still the step that matters; every export comes back as a JPEG at about 2.4K with the XMP disclosure flag written in.
What is Zoopla Premium Listing and does it change the photo spec?+
Zoopla Premium Listing (documented at business.zoopla.co.uk/estate-agents/extras and Zoopla Member Support 'Boost your brand using Premium Listings') is the paid search-results boost — the tile renders larger with agent branding, more photos visible on hover and is sold per-listing per-month. It does not change the upload spec (4:3, 1024×683, JPG/PNG) but it magnifies every flaw because the boosted tile is larger. Featured Property pushes a listing to the top of search. Featured Agent pushes the branch to the top of find-agents in a postcode. Premium Listing instructions over £1m typically cross-post to PrimeLocation — so the Primary Image is seen twice. Industry consensus: do not activate Premium Listing until the Primary Image and the next five gallery frames are full-resolution.
How is Zoopla different from Rightmove for photo prep — same book, different tile?+
Zoopla runs a 4:3 tile at 1024×683; Rightmove runs a 3:2 tile at 1024×683. The same photo book feeds both, but a JPG centred for Rightmove's 3:2 crop loses a thin horizontal strip top and bottom on Zoopla's 4:3 tile, and vice versa. Zoopla's CDN also grades slightly warmer than Rightmove's. OnTheMarket's tile is taller and most tolerant of 4:3. Practical 2026 workflow: export the master at full resolution 3:2, cut a 4:3 crop for Zoopla and a 3:2 crop for Rightmove, and let OnTheMarket take the 4:3 master. Plotpane hands back one JPEG at about 2.4K to cut both crops from, so the tone is identical on every tile.
Does Zoopla require disclosure of virtual staging, and what about sky replacement or day-to-dusk?+
Yes — under ASA CAP 3.7, CPR 2008 and the DMCC Act 2024, any virtually staged, sky-replaced or day-to-dusk image on a Zoopla listing must be disclosed so the consumer is not misled on a material fact. Zoopla's moderation team will re-queue or ask for removal after complaints about undisclosed composites, and both TPO and PRS treat materially misleading Zoopla photos as a code-of-practice breach. The 2026 operational standard is a caption on the image ('image with virtual staging', 'CGI — indicative only' or 'sky replacement for illustration') plus an XMP metadata flag in the file, and the original unstaged photo archived for the instruction period plus six years. Plotpane writes the XMP disclosure automatically and can burn on an optional visible 'Virtually Staged' label; archiving the unstaged original for the instruction period is your side of the job.
How does a 30-photo master book publish to Zoopla, PrimeLocation, Rightmove and OnTheMarket?+
The master 30-photo book exported at full resolution 3:2 publishes to all four. Zoopla takes the 4:3 crop at 1024×683 via the Member upload or CRM feed (Reapit, Jupix, Alto, Vebra, Dezrez). PrimeLocation auto-receives any Zoopla Premium Listing with a cross-post flag on instructions typically over £1m — same 4:3 tile, warmer CDN. Rightmove takes the 3:2 crop at 1024×683 via Rightmove Plus. OnTheMarket takes the 4:3 master via the dual-feed ADF with 'New & Exclusive' 24 hours before Rightmove for agent members (Knight Frank, Savills, Strutt & Parker regional offices make heavy use of this). Plotpane exports a single ~2.4K master and you cut all four crops from it, so the tone and perspective correction stay consistent across all four surfaces.
Pricing
One credit per image. Every tool, every plan.
Three plans. Every tool unlocked on all of them. Every render unmarked, standard or high resolution, cancel anytime.
Every plan starts with 3 free renders. No card until you subscribe.
Starter
For the solo agent shooting their own listings.
$39/month
billed yearly
100 credits monthly
100 images per month — 1 credit each, whichever tool you use
No Plotpane mark on any render
Every tool, no tier gating
Standard output ~2.4K, or ~4.7K for a second credit
XMP disclosure metadata written into every export
Download a finished listing as a ZIP
Free vertical listing reel from your finished photos
Cinematic clips from a single photo — 1 credit per second of video
That is the whole pricing model. No per-tool rates, no seat maths, nothing to negotiate. We are not SOC 2 certified and there is no SSO, private deployment or API — if you need those to buy, better you know now than after a call.
Starter
4
listings a month
Pro
8
listings a month
Agency
24
listings a month
Questions
The usual questions, answered directly.
No. Midjourney and DALL-E invent scenes from text prompts — beautiful for art, disqualifying for a listing. Plotpane is a structure-preserving pipeline: your room geometry, windows, and floor plan stay exact. We stage, re-light, swap skies, declutter, and enhance your actual photo. No hallucinated architecture, no invented rooms.
BoxBrownie and Styldod are human-edit services: you upload, a retoucher works overnight, you get a result in 24–48 hours at $2–$32 per image per treatment. They also sell things we do not have at all — floor plans, renderings, item removal by a person who can ask you what you meant. Plotpane is one machine pass: you pick one of seven tools, and the image comes back in about two minutes for one credit, whichever tool you picked, on a flat monthly subscription. Stacking two treatments on one photo means running it twice.
Yes, when disclosed. NAR guidelines, California AB 723, and REBNY Rule 3.3 all allow virtually staged photos provided the listing discloses them. Every Plotpane export embeds invisible XMP disclosure metadata so the staging record travels with the file. You still handle the listing-remarks disclosure in your MLS portal — that's the part only you can do.
Every render is sent with a preserve list as well as an instruction. It names one operation and forbids the rest: do not touch windows, doors, walls, ceilings, floors, cabinetry or fixtures unless the instruction names them; do not remove or conceal a defect, stain or crack; do not change what is visible through glass, and never invent a view. Furniture is added to empty rooms; named objects are removed from furnished ones; sky and light are re-graded. If you do see something invented, that is a bug — report the render in the app and the credit comes back.
Yes — one click in the Stripe billing portal from your dashboard. Billing stops immediately, remaining credits stay usable through the end of the billing period, and there's no cancellation fee.
Yes — any AI-generated or AI-modified image is considered an edit requiring disclosure under NAR's standards. That's why every Plotpane export writes invisible XMP disclosure metadata by default. The flag is machine-readable by MLS tooling and survives Lightroom round-trips. You still add the disclosure line to your listing remarks; we make sure the image itself is self-describing.
The toolkit
Seven tools. One credit each.
Every one is a single structure-preserving pass: it changes what you asked for and leaves the building alone.
