Is this just another AI image tool?

No. Midjourney and DALL-E invent scenes from text prompts — beautiful for art, disqualifying for a listing. Plotpane is a structure-preserving pipeline: your room geometry, windows, and floor plan stay exact. We stage, re-light, swap skies, declutter, and enhance your actual photo. No hallucinated architecture, no invented rooms.

How does it differ from BoxBrownie or Styldod?

BoxBrownie and Styldod are human-edit services: you upload, a retoucher works overnight, you get a result in 24–48 hours at $2–$32 per image per treatment. They also sell things we do not have at all — floor plans, renderings, item removal by a person who can ask you what you meant. Plotpane is one machine pass: you pick one of seven tools, and the image comes back in about two minutes for one credit, whichever tool you picked, on a flat monthly subscription. Stacking two treatments on one photo means running it twice.

Will the MLS accept AI-staged photos?

Yes, when disclosed. NAR guidelines, California AB 723, and REBNY Rule 3.3 all allow virtually staged photos provided the listing discloses them. Every Plotpane export embeds invisible XMP disclosure metadata so the staging record travels with the file. You still handle the listing-remarks disclosure in your MLS portal — that's the part only you can do.

Won't the AI add things to my listing that aren't really there?

Every render is sent with a preserve list as well as an instruction. It names one operation and forbids the rest: do not touch windows, doors, walls, ceilings, floors, cabinetry or fixtures unless the instruction names them; do not remove or conceal a defect, stain or crack; do not change what is visible through glass, and never invent a view. Furniture is added to empty rooms; named objects are removed from furnished ones; sky and light are re-graded. If you do see something invented, that is a bug — report the render in the app and the credit comes back.

Can I cancel anytime?

Yes — one click in the Stripe billing portal from your dashboard. Billing stops immediately, remaining credits stay usable through the end of the billing period, and there's no cancellation fee.

Do my renders count as 'edits' under NAR rules?

Yes — any AI-generated or AI-modified image is considered an edit requiring disclosure under NAR's standards. That's why every Plotpane export writes invisible XMP disclosure metadata by default. The flag is machine-readable by MLS tooling and survives Lightroom round-trips. You still add the disclosure line to your listing remarks; we make sure the image itself is self-describing.

United Kingdom

OnTheMarket Listing Photo Tool for United Kingdom estate agents

OnTheMarket is the UK's third-largest property portal behind Rightmove and Zoopla, and it sits in a very specific strategic slot: OTMP's own H1 disclosed ARPA runs around £210 per agent per month versus Rightmove's £1,411, the Only With Us exclusivity window puts listings on OTM for 24 hours or more before they hit Rightmove or Zoopla, and the agent roster skews toward the independent and premium pool — Knight Frank, Savills, Chestertons, Jackson-Stops, Strutt & Parker, Hamptons International, Winkworth, Foxtons, Douglas & Gordon. That shapes how photos need to ship. On Rightmove you fight for a 1024px search-tile CTR at 3:2; on OTM you fight for the Only With Us hero, the Spotlight boosted slot, and the independent-agency buyer who expects editorial-grade imagery. A photoset sized only for Rightmove will read soft in OTM's expanded carousel.

Start free See pricing

Before

After

OnTheMarket photo specs for UK agent feeds (2026)

OnTheMarket's practical photo envelope is landscape-biased and feed-driven. Standard listings carry 10–20 photos, landscape orientation, 1200×800 minimum at a 3:2 aspect ratio (matching Rightmove), JPG accepted across every CRM integration. OTM inherits from the same RMV3 BLM feed that Rightmove and Zoopla ingest, so the CRM step (Reapit, Jupix, Alto, Acquaint, Arthur, EstatesIT, WP Property Hive) is where the spec actually gets enforced — HEIC is rejected upstream, files over ~10 MB are capped, vertical phone shots are flipped or cropped. The Primary Image is the single highest-leverage slot: it anchors the search card, the Only With Us countdown tile, and the Spotlight slot when an agent pays to boost. A single 3:2 master, comfortably above that 1200×800 floor, is the only clean way to feed all three major UK portals from one export.

Why OnTheMarket is a different photo game from Rightmove and Zoopla

OTM's strategic differentiator is not reach — Rightmove still carries roughly 10x the traffic. It is Only With Us and the agent-fee delta. OnTheMarket's own published figure says there were on average over 4,000 new Only With Us properties per month between January and August 2024, each carrying a 24-hour-plus countdown clock before the listing syndicates to Rightmove or Zoopla. OTM was also the first UK property portal to introduce AI assistance for agents listing properties, and in 2025 signed the UK's largest listed landlord, Grainger, to the feed. The strategic point for photo workflow: the Only With Us window is the agent's one uncontested shot at a serious buyer audience before the listing hits Rightmove's much larger but noisier pool. A weak Primary Image during that 24-hour window wastes the entire exclusivity play — and OTM's Trustpilot sits at around 2.4/2.5, so buyer skepticism is already high and photos do the trust work.

OTM ARPA: ~£210/month per agent (vs Rightmove ~£1,411)
Only With Us: 24h+ exclusive window before Rightmove/Zoopla
Spotlight paid boost: ~2x property-details-page views
Grainger (UK's largest listed landlord) on OTM feed since 2025
OTM first UK portal to ship AI-assisted listing creation

How Plotpane ships OTM-ready photo sets

Plotpane outputs a JPEG at 3:2 landscape, about 2.4K on the long edge — twice OTM's 1200×800 minimum, with headroom for Spotlight's expanded carousel, the Only With Us hero tile, and the independent-agency buyer who zooms. A batch holds tone across the full 10–20 frame set an OTM standard listing carries: 50 photos at a time on Pro, 150 on Agency, one credit per image. The Primary Image is the frame worth spending a second credit on — Sky Swap for the UK grey day, Lawn & Pool Revive for the Georgian townhouse frontage or the Cotswolds cottage garden, and XMP disclosure metadata written into every export. One 3:2 master at about 2.4K covers OnTheMarket, Rightmove (3:2) and Zoopla (4:3 tile crops cleanly): you download the JPEG and put it into your CRM once, the same as any other photo, so there are no duplicate exports and no tone drift between portals.

UK compliance: ASA CAP 3.7, CPR 2008, DMCC Act 2024, TPO/PRS

UK listing photography operates under four overlapping compliance layers and OTM's moderation team enforces all of them — OTM itself faced an ASA complaint in 2025 over traffic claims and agreed to modify its language, so the moderation apparatus is visibly live. ASA CAP Code 3.7 requires that marketing communications must not materially mislead the consumer, which is the rule most commonly cited against over-processed or undisclosed virtually-staged property photos. CPR 2008 (Consumer Protection from Unfair Trading Regulations) makes misleading omissions an offence — photos that conceal damp, subsidence, or structural defects fall inside this. The DMCC Act 2024 (Digital Markets, Competition and Consumers) tightened the misleading-actions definition for online marketing with enforcement live from 2025. Every UK estate agent must be a member of either The Property Ombudsman (TPO) or the Property Redress Scheme (PRS) — a buyer complaint about a deceptive photo can trigger a case with financial redress against the agent. Plotpane writes XMP metadata tags on every AI-touched image (sky replacement, virtual staging, day-to-dusk, declutter) so agents carry a defensible audit trail.

ASA CAP Code 3.7 — no misleading photo claims
CPR 2008 — misleading omissions (hidden defects) are an offence
DMCC Act 2024 — tightened misleading-actions rule live from 2025
TPO / PRS mandatory membership — buyer redress against agents
OTM moderation demonstrably active (2025 ASA case on own traffic claims)

For this region

Local questions, answered

What are OnTheMarket's photo requirements for agent feeds?+

OTM's practical spec is 10–20 landscape photos per listing at 1200×800 minimum (3:2 aspect ratio), JPG format, under roughly 10 MB per image to clear UK CRM caps. The Primary Image anchors the search card, the Only With Us countdown tile, and the Spotlight slot. Plotpane's onthemarket listing photo tool ships a 3:2 master at about 2.4K that clears OTM's minimum with headroom, crops cleanly to Rightmove and Zoopla from the same file, and batch-processes the full photoset with consistent tone — upload, select, export, done.

Does OnTheMarket's Only With Us window actually move listings?+

Yes — OTM's own figures report over 4,000 new Only With Us properties per month on average in 2024, each carrying a 24-hour-plus exclusivity window before Rightmove or Zoopla. During that window, OTM is the only portal showing the listing, so every serious UK buyer browsing OTM sees the photo uncontested. The strategic point: a weak Primary Image during the exclusivity window wastes the single biggest tactical advantage OTM gives agents.

Can I run OnTheMarket, Rightmove and Zoopla from one photo export?+

Yes, provided the master is a 3:2 file with enough pixels behind it. Rightmove enforces strict 3:2, OTM's 3:2 minimum is 1200×800, and Zoopla's 4:3 tile (1024×768) crops cleanly down from a 3:2 master. All three portals pull the same RMV3 BLM feed from your CRM (Reapit, Jupix, Alto, Acquaint, Arthur, EstatesIT), so one file per photo is the correct workflow. Plotpane's 3:2 output at about 2.4K is the canonical master.

Is virtual staging allowed on OnTheMarket and what disclosure is required?+

Virtual staging is permitted on OTM, but ASA CAP Code 3.7, CPR 2008, the DMCC Act 2024, and the TPO/PRS redress schemes all require clear disclosure. UK 2026 best practice is a description-field note ('virtually staged', 'artist's impression', 'CGI for illustration only') combined with XMP metadata tags on the image itself. Plotpane writes the XMP disclosure tags automatically — the agent carries a defensible audit trail if OTM moderation or a buyer raises a challenge.

Does OnTheMarket Spotlight need different photos than a standard listing?+

Spotlight is a paid boost — the listing appears first in search results and generates roughly double the property-details-page views versus a standard listing. Same 1200×800 landscape spec, but the expanded carousel layout exposes soft or low-resolution photos that would pass on a standard tile. UK community guidance: do not buy Spotlight without first bringing the photoset up to a size that holds in that carousel, or you are simply showing a larger version of a weak image to more buyers.

Pricing

One credit per image.
Every tool, every plan.

Three plans. Every tool unlocked on all of them. Every render unmarked, standard or high resolution, cancel anytime.

Every plan starts with 3 free renders. No card until you subscribe.

Starter

For the solo agent shooting their own listings.

$39/month

billed yearly

100 credits monthly

100 images per month — 1 credit each, whichever tool you use
No Plotpane mark on any render
Every tool, no tier gating
Standard output ~2.4K, or ~4.7K for a second credit
XMP disclosure metadata written into every export
Download a finished listing as a ZIP
Free vertical listing reel from your finished photos
Cinematic clips from a single photo — 1 credit per second of video
Up to 10 photos per batch
Email support

Subscribe to Starter

For one agent, listing by listing.

Pro

For top-producing agents and real-estate photographers.

$79/month

billed yearly

220 credits monthly

220 images per month — 1 credit each, whichever tool you use
No Plotpane mark on any render
Up to 50 photos per batch, one tool across the shoot
Download a finished listing as a ZIP
Free vertical listing reel from your finished photos
Everything in Starter
Priority support

Subscribe to Pro

The plan a working photographer buys.

Agency

For brokerages, teams, and photography networks.

$199/month

billed yearly

600 credits monthly

600 images per month — 1 credit each, whichever tool you use
No Plotpane mark on any render
Up to 150 photos per batch
Download a finished listing as a ZIP
Free vertical listing reel from your finished photos
Everything in Pro
Direct line to the founder, not a ticket queue

Subscribe to Agency

For a brokerage running whole shoots.

Feature	Starter$39/mo annual	Pro$79/mo annual	Agency$199/mo annual
Renders per month	100	220	600
Credits per image	1	1	1
All seven tools
Free renders on sign-up	3	3	3
Plotpane mark on the image	None	None	None
Standard output (~2.4K)
High resolution (~4.7K, second credit)
XMP disclosure written into every export
Optional visible “Virtually Staged” label
Photos per batch	10	50	150
Download a set as a ZIP
Refund a render that came back wrong
Support	Email	Priority email	Direct to the founder
Cancel anytime, one click

At volume

A 25-photo listing costs 25 credits.

That is the whole pricing model. No per-tool rates, no seat maths, nothing to negotiate. We are not SOC 2 certified and there is no SSO, private deployment or API — if you need those to buy, better you know now than after a call.

Starter

listings
a month

Pro

listings
a month

Agency

listings
a month

Questions

The usual questions,
answered directly.

No. Midjourney and DALL-E invent scenes from text prompts — beautiful for art, disqualifying for a listing. Plotpane is a structure-preserving pipeline: your room geometry, windows, and floor plan stay exact. We stage, re-light, swap skies, declutter, and enhance your actual photo. No hallucinated architecture, no invented rooms.
BoxBrownie and Styldod are human-edit services: you upload, a retoucher works overnight, you get a result in 24–48 hours at $2–$32 per image per treatment. They also sell things we do not have at all — floor plans, renderings, item removal by a person who can ask you what you meant. Plotpane is one machine pass: you pick one of seven tools, and the image comes back in about two minutes for one credit, whichever tool you picked, on a flat monthly subscription. Stacking two treatments on one photo means running it twice.
Yes, when disclosed. NAR guidelines, California AB 723, and REBNY Rule 3.3 all allow virtually staged photos provided the listing discloses them. Every Plotpane export embeds invisible XMP disclosure metadata so the staging record travels with the file. You still handle the listing-remarks disclosure in your MLS portal — that's the part only you can do.
Every render is sent with a preserve list as well as an instruction. It names one operation and forbids the rest: do not touch windows, doors, walls, ceilings, floors, cabinetry or fixtures unless the instruction names them; do not remove or conceal a defect, stain or crack; do not change what is visible through glass, and never invent a view. Furniture is added to empty rooms; named objects are removed from furnished ones; sky and light are re-graded. If you do see something invented, that is a bug — report the render in the app and the credit comes back.
Yes — one click in the Stripe billing portal from your dashboard. Billing stops immediately, remaining credits stay usable through the end of the billing period, and there's no cancellation fee.
Yes — any AI-generated or AI-modified image is considered an edit requiring disclosure under NAR's standards. That's why every Plotpane export writes invisible XMP disclosure metadata by default. The flag is machine-readable by MLS tooling and survives Lightroom round-trips. You still add the disclosure line to your listing remarks; we make sure the image itself is self-describing.