United Kingdom

OnTheMarket Listing Photo Tool for United Kingdom estate agents

OnTheMarket is the UK's third-largest property portal behind Rightmove and Zoopla, and it sits in a very specific strategic slot: OTMP's own H1 disclosed ARPA runs around £210 per agent per month versus Rightmove's £1,411, the Only With Us exclusivity window puts listings on OTM for 24 hours or more before they hit Rightmove or Zoopla, and the agent roster skews toward the independent and premium pool — Knight Frank, Savills, Chestertons, Jackson-Stops, Strutt & Parker, Hamptons International, Winkworth, Foxtons, Douglas & Gordon. That shapes how photos need to ship. On Rightmove you fight for a 1024px search-tile CTR at 3:2; on OTM you fight for the Only With Us hero, the Spotlight boosted slot, and the independent-agency buyer who expects editorial-grade imagery. A photoset sized only for Rightmove will read soft in OTM's expanded carousel.

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A five-bay Georgian manor, its classical symmetry restored after a careless handheld tilt flattened its grandeur. — enhanced by Plotpane

A five-bay Georgian manor, its classical symmetry restored after a careless handheld tilt flattened its grandeur. — original listing photo before editing

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OnTheMarket photo specs for UK agent feeds (2026)

OnTheMarket's practical photo envelope is landscape-biased and feed-driven. Standard listings carry 10–20 photos, landscape orientation, 1200×800 minimum at a 3:2 aspect ratio (matching Rightmove), JPG accepted across every CRM integration. OTM inherits from the same RMV3 BLM feed that Rightmove and Zoopla ingest, so the CRM step (Reapit, Jupix, Alto, Acquaint, Arthur, EstatesIT, WP Property Hive) is where the spec actually gets enforced — HEIC is rejected upstream, files over ~10 MB are capped, vertical phone shots are flipped or cropped. The Primary Image is the single highest-leverage slot: it anchors the search card, the Only With Us countdown tile, and the Spotlight slot when an agent pays to boost. A 4K 3:2 master is the only clean way to feed all three major UK portals from one export.

Why OnTheMarket is a different photo game from Rightmove and Zoopla

OTM's strategic differentiator is not reach — Rightmove still carries roughly 10x the traffic. It is Only With Us and the agent-fee delta. OnTheMarket's own published figure says there were on average over 4,000 new Only With Us properties per month between January and August 2024, each carrying a 24-hour-plus countdown clock before the listing syndicates to Rightmove or Zoopla. OTM was also the first UK property portal to introduce AI assistance for agents listing properties, and in 2025 signed the UK's largest listed landlord, Grainger, to the feed. The strategic point for photo workflow: the Only With Us window is the agent's one uncontested shot at a serious buyer audience before the listing hits Rightmove's much larger but noisier pool. A weak Primary Image during that 24-hour window wastes the entire exclusivity play — and OTM's Trustpilot sits at around 2.4/2.5, so buyer skepticism is already high and photos do the trust work.

OTM ARPA: ~£210/month per agent (vs Rightmove ~£1,411)
Only With Us: 24h+ exclusive window before Rightmove/Zoopla
Spotlight paid boost: ~2x property-details-page views
Grainger (UK's largest listed landlord) on OTM feed since 2025
OTM first UK portal to ship AI-assisted listing creation

How Plotpane ships OTM-ready photo sets

Plotpane outputs 4K PNG (3840 wide) at 3:2 landscape — well above OTM's 1200×800 minimum, with headroom for Spotlight's expanded carousel, the Only With Us hero tile, and the independent-agency buyer who zooms. Batch consistency holds tone across the full 10–20 frame set that OTM standard listings carry. The Primary Image gets a dedicated render pass: UK grey-day sky replacement, kerb-appeal polish, lawn greening for Georgian townhouses and Cotswolds cottages, XMP disclosure metadata baked into any virtually-staged frame. One 4K 3:2 master feeds OnTheMarket, Rightmove (3:2), and Zoopla (4:3 tile crops cleanly) from a single CRM push — no duplicate exports, no tone drift between portals.

UK compliance: ASA CAP 3.7, CPR 2008, DMCC Act 2024, TPO/PRS

UK listing photography operates under four overlapping compliance layers and OTM's moderation team enforces all of them — OTM itself faced an ASA complaint in 2025 over traffic claims and agreed to modify its language, so the moderation apparatus is visibly live. ASA CAP Code 3.7 requires that marketing communications must not materially mislead the consumer, which is the rule most commonly cited against over-processed or undisclosed virtually-staged property photos. CPR 2008 (Consumer Protection from Unfair Trading Regulations) makes misleading omissions an offence — photos that conceal damp, subsidence, or structural defects fall inside this. The DMCC Act 2024 (Digital Markets, Competition and Consumers) tightened the misleading-actions definition for online marketing with enforcement live from 2025. Every UK estate agent must be a member of either The Property Ombudsman (TPO) or the Property Redress Scheme (PRS) — a buyer complaint about a deceptive photo can trigger a case with financial redress against the agent. Plotpane writes XMP metadata tags on every AI-touched image (sky replacement, virtual staging, day-to-dusk, declutter) so agents carry a defensible audit trail.

ASA CAP Code 3.7 — no misleading photo claims
CPR 2008 — misleading omissions (hidden defects) are an offence
DMCC Act 2024 — tightened misleading-actions rule live from 2025
TPO / PRS mandatory membership — buyer redress against agents
OTM moderation demonstrably active (2025 ASA case on own traffic claims)

For this region

Local questions, answered

What are OnTheMarket's photo requirements for agent feeds?+

OTM's practical spec is 10–20 landscape photos per listing at 1200×800 minimum (3:2 aspect ratio), JPG format, under roughly 10 MB per image to clear UK CRM caps. The Primary Image anchors the search card, the Only With Us countdown tile, and the Spotlight slot. Plotpane's onthemarket listing photo tool ships a 4K 3:2 master that clears OTM's minimum with headroom, crops cleanly to Rightmove and Zoopla from the same file, and batch-processes the full photoset with consistent tone — upload, select, export, done.

Does OnTheMarket's Only With Us window actually move listings?+

Yes — OTM's own figures report over 4,000 new Only With Us properties per month on average in 2024, each carrying a 24-hour-plus exclusivity window before Rightmove or Zoopla. During that window, OTM is the only portal showing the listing, so every serious UK buyer browsing OTM sees the photo uncontested. The strategic point: a weak Primary Image during the exclusivity window wastes the single biggest tactical advantage OTM gives agents.

Can I run OnTheMarket, Rightmove and Zoopla from one photo export?+

Yes, if the master is 4K at 3:2. Rightmove enforces strict 3:2, OTM's 3:2 minimum is 1200×800, and Zoopla's 4:3 tile (1024×768) crops cleanly down from a 3:2 master. All three portals pull the same RMV3 BLM feed from your CRM (Reapit, Jupix, Alto, Acquaint, Arthur, EstatesIT), so one file per photo is the correct workflow. Plotpane's 4K 3:2 output is the canonical master.

Is virtual staging allowed on OnTheMarket and what disclosure is required?+

Virtual staging is permitted on OTM, but ASA CAP Code 3.7, CPR 2008, the DMCC Act 2024, and the TPO/PRS redress schemes all require clear disclosure. UK 2026 best practice is a description-field note ('virtually staged', 'artist's impression', 'CGI for illustration only') combined with XMP metadata tags on the image itself. Plotpane writes the XMP disclosure tags automatically — the agent carries a defensible audit trail if OTM moderation or a buyer raises a challenge.

Does OnTheMarket Spotlight need different photos than a standard listing?+

Spotlight is a paid boost — the listing appears first in search results and generates roughly double the property-details-page views versus a standard listing. Same 1200×800 landscape spec, but the expanded carousel layout exposes soft or low-resolution photos that would pass on a standard tile. UK community guidance: do not buy Spotlight without first upgrading the photoset to 4K-grade, or you are simply showing a larger version of a weak image to more buyers.

Pricing

Premium where it counts.
4K on every plan.

Three plans. Every transformation unlocked. 4K output on every plan, watermark-free on every export, cancel anytime.

14-day refund

14-day no-questions refund. If your first render isn’t MLS-ready, we refund it.

Starter

For the solo agent shooting their own listings.

$39/mo billed yearly

100 renders per month · ~20 staged / 100 enhanced

Subscribe to Starter

100 renders per month
Every transformation · all seven tools
4K output on every export
Zero watermarks — clean image ships with every render
Invisible XMP disclosure metadata on staged output
Email support

Pro

For top-producing agents and real-estate photographers.

$79/mo billed yearly

300 renders per month · ~60 staged / 300 enhanced

Subscribe to Pro

300 renders per month
Batch mode — consistent grade across every shot of the listing
Bulk upload & batch processing
Priority rendering queue
Brand presets (studio logo on export)
Composed pipeline (stack tools in one render)
Priority support

Agency

For brokerages, teams, and photography networks.

$199/mo billed yearly

800 renders per month · ~160 staged / 800 enhanced

Subscribe to Agency

800 renders per month
Bulk upload — whole-shoot processing with shared preset lock
Up to 5 team seats
Roll-over renders (up to 3× monthly cap)
Shared brand presets across the team
White-label export (studio logo on delivery ZIP only — never on the image)
Dedicated account manager

Agencies only
Includes 5 seats · additional seats $25/mo

Feature	Starter$39/mo annual	Pro$79/mo annual	Agency$199/mo annual
Renders per month	100	300	800
Every transformation (staging, dusk, sky, declutter, enhance, renovate, sketch-to-render)
4K output (up to 3840×2160)
Watermark on export	None	None	None
Invisible XMP disclosure metadata
Bulk upload & batch processing	Up to 25 at a time	Up to 200 at a time	Up to 200 at a time
Batch consistency (shared preset, white balance, and grade across the listing)
Priority render queue
Composed pipeline (stack tools in one render)
Brand presets (studio logo on delivery ZIP)			Shared across team
Team seats	1	1	5 (additional $25/mo each)
Roll-over renders			Up to 3× monthly cap
White-label delivery ZIP
Support	Email	Priority email	Dedicated account manager
Cancel anytime, one click in Stripe portal
14-day refund on first render

Pricing FAQ

Billing, quotas, and refunds.

Yes — one click in the Stripe billing portal from your dashboard. Billing stops immediately and any remaining credits stay usable through the end of the billing period.
Starter and Pro renders refresh at the start of each billing cycle and do not roll over. Agency renders roll over up to 3× your monthly cap, so a slow month isn't wasted.
We never auto-charge for overages. Once you hit your cap, new renders pause until your next cycle. If you need more room immediately, upgrade your plan from the billing page and your new quota applies instantly with proration.
No free trial. Instead, every plan carries a 14-day no-questions refund — if your first render isn't MLS-ready, we refund it. We chose a hard paywall over a throttled free tier so every plan gets full 4K output and every tool from day one.
Yes — annual billing is roughly 20% off the monthly rate (Starter $39 vs $49, Pro $79 vs $99, Agency $199 vs $249, all per month). The toggle above swaps the two.

Enterprise

MLSs, franchises, portals, and photography networks.

Custom volume packages, SSO, SOC 2 readiness, private-cloud deployment, and dedicated CSMs. We partner with networks processing 50,000+ listings per month.

Talk to sales

Questions

The usual questions,
answered directly.

No. Midjourney and DALL-E invent scenes from text prompts — beautiful for art, disqualifying for a listing. Plotpane is a structure-preserving pipeline: your room geometry, windows, and floor plan stay exact. We stage, re-light, swap skies, declutter, and 4K-enhance your actual photo. No hallucinated architecture, no invented rooms.
BoxBrownie and Styldod are human-edit services: you upload, a retoucher works overnight, you get a result in 24–48 hours at $2–$32 per image per treatment. Plotpane runs the full listing pipeline — staging, dusk, sky, clutter, enhancement — in one upload, in ~90 seconds, for a flat monthly subscription. Same 4K quality, no queue, no per-image fees.
Yes, when disclosed. NAR guidelines, California AB 723, and REBNY Rule 3.3 all allow virtually staged photos provided the listing discloses them. Every Plotpane export embeds invisible XMP disclosure metadata so the staging record travels with the file. You still handle the listing-remarks disclosure in your MLS portal — that's the part only you can do.
Not on staging or enhancement — our Fidelity Contract enforces structure-preserving masks that lock architecture, windows, and floor plan before any generation runs. Furniture is added to empty rooms; clutter is removed from furnished rooms; lighting and sky are re-graded. Renovation features (new flooring, wall colors) require you to explicitly mark the surface. We never reinvent what's already there.
Yes — one click in the Stripe billing portal from your dashboard. Billing stops immediately, remaining credits stay usable through the end of the billing period, and there's no cancellation fee.
Yes — any AI-generated or AI-modified image is considered an edit requiring disclosure under NAR's standards. That's why every Plotpane export writes invisible XMP disclosure metadata by default. The flag is machine-readable by MLS tooling and survives Lightroom round-trips. You still add the disclosure line to your listing remarks; we make sure the image itself is self-describing.
We don't train on your uploads — ever, with no opt-out toggle needed. Storage is per-account R2 (Cloudflare's object store), isolated from other tenants. When you cancel, your account's files are deleted on schedule. Transit is TLS 1.3, at-rest is AES-256. Full details in /legal/privacy.
Yes. Upload HEIC straight from your phone or desktop — we validate by magic bytes (not just file extension) and convert server-side. PNG, JPG, WebP, and HEIC are all first-class inputs. Output is 4K JPG by default, or request PNG if you need lossless.
Upgrade is instant and prorated: Stripe credits the unused portion of your current plan against the new one, and your new render quota applies immediately. Downgrades take effect at the next billing cycle so you keep your current quota until then. No credits are lost in either direction.
Yes. All plans include a commercial-use license for the agent, brokerage, or photography business on the account. Agency plan adds 5 team seats and a white-label delivery ZIP so you can hand enhanced photos to clients under your own studio brand. Full licensing terms in /legal/terms.

Ready when you are

Stop re-uploading.
Start shipping listing-ready.

One upload, every tool, 4K out in 90 seconds — on every plan.

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