United States · NYC · Hamptons · Palm Beach · Miami · Aspen · Boston · LA · SF · DC · Texas

A listing photo workflow that fits how agents at Douglas Elliman actually launch a listing

Douglas Elliman listings live at the top of a $2M-plus register — Manhattan prewar co-ops and condos, Brooklyn townhouses, the Hamptons shingle-and-modern stock, Palm Beach oceanfront, Miami waterfront, Aspen ski estates, Boston Back Bay, LA Westside, San Francisco, DC and the Texas expansion markets — and they ship across elliman.com, StreetEasy, the Private Listings / Black Label pre-market network, and the DEDM (Douglas Elliman Development Marketing) pipeline for new-development towers. The Douglas Elliman listing photo workflow on this page is a 4K AI enhancement pipeline tuned to that register: Editorial color, plumb verticals, restored (not replaced) skies, preserved prewar moldings, and a one-export-many-crops flow that fits the elliman.com listing card, the StreetEasy hero, the Black Label pre-market card, and the DEDM brochure from one master file. *Plotpane is an independent AI tool. Not affiliated with, endorsed by, or a product of Douglas Elliman Realty LLC.*

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A grand prewar Park Avenue living room with crown moldings and herringbone floors, stripped of a family's lived-in clutter to reveal its bones. — enhanced by Plotpane

A grand prewar Park Avenue living room with crown moldings and herringbone floors, stripped of a family's lived-in clutter to reveal its bones. — original listing photo before editing

BeforeAfter

Inside the Elliman distribution stack: elliman.com, StreetEasy, Private Listings / Black Label, DEDM

A workflow that fits Douglas Elliman listing expectations has to respect four distribution surfaces that agents at Douglas Elliman push photos into. (1) elliman.com — the brokerage's own listing site, where the hero card and gallery pull from whatever the agent uploads into the listing backend. (2) StreetEasy — the NYC portal that carries Manhattan, Brooklyn and Queens inventory; Douglas Elliman is one of the dominant brokerage presences on StreetEasy, and StreetEasy's buyer engagement metrics penalize over-HDR, over-sharpened photography. (3) Private Listings / Black Label — the private-listing network Douglas Elliman formally launched to circulate pre-market inventory inside the Elliman agent network before it hits the MLS, which means the edit has to be final-grade on day one. (4) DEDM (Douglas Elliman Development Marketing) for new-development towers — the Miami, Aspen, Boston, LA and New York new-dev projects where imagery has to sit next to print brochure plates and global-partner magazine placements without a separate retouch pass. Plotpane is an independent AI tool. Not affiliated with, endorsed by, or a product of Douglas Elliman Realty LLC.

elliman.com hero + gallery — 4K WebP/JPEG sRGB, EXIF preserved
StreetEasy listing card + hero — Editorial register, no HDR gloss
Private Listings / Black Label — final-grade on day one, before the MLS
DEDM new-development — 16-bit TIFF 300dpi for print brochure + global magazine

The workflow: shoot, enhance in Plotpane, ship to elliman.com and StreetEasy

The Douglas Elliman listing photo workflow is short. (1) Shoot the property, RAW or JPEG — for Manhattan prewar co-ops that means metering for the mixed interior light (tungsten lamps + north-window daylight) StreetEasy heroes live or die on; for Hamptons shingle-style, Palm Beach oceanfront, and Miami waterfront, it means capturing a real sky and a real ocean instead of letting a plug-in fake them. (2) Upload the set to Plotpane and pick the Editorial preset — Plotpane neutralizes white balance across mixed interior light, plumbs vertical on narrow Manhattan hallways, recovers highlight detail on exterior walls, restores sky definition without a full replacement, de-clutters the prewar parlor without erasing the plaster cove moldings and herringbone parquet that are the co-op's selling feature, and holds a warm, accurate register that fits the elliman.com and StreetEasy aesthetic bar. (3) Export at 4K — 3840-wide WebP for elliman.com and StreetEasy upload, and on Pro/Agency plans 16-bit TIFF at 300dpi for the DEDM brochure or the Hamptons / Palm Beach / Aspen magazine-partner placement. (4) Plotpane writes an XMP AI-disclosure tag into every AI-edited file so provenance is auditable for agents at Douglas Elliman whose office coordinator requires it. One source file, every placement — under 90 seconds per image.

Does this replace Elliman Productions? No — it sits next to it

Elliman Productions is Douglas Elliman's in-house content-creation app, powered by Infinite Creator; it is aimed at vertical social video and in-app capture tutorials for agents at Douglas Elliman, not at the MLS-grade 4K still-photo enhancement a listing backend ingests. The Plotpane workflow sits next to it, not on top of it: Elliman Productions handles the TikTok / Instagram vertical video cut, Plotpane handles the 4K JPEG set that goes into elliman.com, StreetEasy, the Private Listings / Black Label pre-market card, and the DEDM print brochure. For a Palm Beach, Aspen or Hamptons agent closing 10-20 sides per year in the Elliman top-producer register, outsourced luxury retouching runs $30-$80 per image plus $75-$150 per virtually-staged room — a 40-image set on a $6M Palm Beach oceanfront listing is a $1,200-$3,200 invoice per listing, or $12,000-$64,000 a year on volume. Plotpane's $79/mo Pro or $199/mo Agency tier absorbs that spend. The Douglas Elliman | Knight Frank Residential alliance frames those same listings against global prime markets in London, Dubai, Monaco and Hong Kong — Plotpane's Editorial preset is calibrated to that bar rather than the HDR-glossy default most AI retouch tools ship.

For this region

Local questions, answered

Who owns Douglas Elliman and does that change how agents should pick a photo tool?+

Douglas Elliman Realty LLC is the brokerage arm of Douglas Elliman Inc. (NYSE: DOUG), a publicly traded holding company — ownership doesn't change the per-listing photo spec, but it does mean marketing standards are set centrally and distributed through the DEDM group and office marketing coordinators. For a photo tool, the practical implication is that agents at Douglas Elliman need an export format elliman.com, StreetEasy and the DEDM brochure pipeline all ingest cleanly from one master — which is what Plotpane's 4K WebP + 16-bit TIFF 300dpi dual export solves.

How many agents does Douglas Elliman have and does volume change the economics?+

Douglas Elliman has roughly 6,600-7,000 agents across New York (Manhattan, Brooklyn, Queens, Long Island, Westchester), the Hamptons, Palm Beach and South Florida, Aspen and the Rockies, Boston, Greater LA, the Bay Area, DC, and the Texas expansion markets. On that headcount, office-level consolidation matters: offices that lock a single Plotpane preset per market (prewar Manhattan co-op, Hamptons shingle, Palm Beach Regency, Miami waterfront, Aspen mountain) give the DEDM team and the Private Listings / Black Label coordinator a consistent register to review, which is how agents at Douglas Elliman clear Private Listings pre-market launches inside the same week the seller signs.

Does Douglas Elliman have a private listing network like Compass Private Exclusives?+

Yes — Douglas Elliman formally launched Elliman Private Listings (also marketed as Black Label) to circulate pre-market inventory inside the Elliman agent network before it hits the MLS. For the photo workflow, that means images need to be final-grade on day one — no placeholder photos, no 'we'll retouch it later at MLS launch.' Plotpane's sub-90-second turnaround makes a same-day final 4K export realistic for a Private Listings / Black Label launch, which is how agents at Douglas Elliman keep days-on-market and price-drop history clean.

How does the Plotpane workflow fit Douglas Elliman's StreetEasy presence?+

Douglas Elliman is one of the largest brokerage presences on StreetEasy for Manhattan, Brooklyn and Queens — StreetEasy carries dedicated Douglas Elliman sales pages (Manhattan, Upper East Side, etc.), and its buyer engagement metrics penalize over-HDR, over-sharpened photography. Plotpane's Editorial preset is calibrated to the StreetEasy register: neutral white balance on mixed-lighting prewar co-op interiors, plumb verticals on narrow Manhattan hallways, restored (not replaced) sky on rooftop and terrace shots, and a declutter that preserves the prewar moldings buyers scroll StreetEasy specifically to find. 4K WebP exports ingest cleanly into both the elliman.com backend and StreetEasy's listing card.

Can Plotpane produce the print-grade assets DEDM and Knight Frank Residential placements need?+

Yes. Pro and Agency plans export 16-bit TIFF at 300dpi — the spec that DEDM (Douglas Elliman Development Marketing) brochures, Palm Beach and Aspen magazine-partner placements, and the Douglas Elliman | Knight Frank Residential prime-market pieces actually want. The same source file produces both the 4K WebP for elliman.com and StreetEasy and the 300dpi TIFF for the print brochure, in one pass, without a second retouch invoice — covering the full register from a Manhattan prewar co-op on StreetEasy up to a Miami EDITION shell on a DEDM global-launch brochure.

Pricing

Premium where it counts.
4K on every plan.

Three plans. Every transformation unlocked. 4K output on every plan, watermark-free on every export, cancel anytime.

14-day refund

14-day no-questions refund. If your first render isn’t MLS-ready, we refund it.

Starter

For the solo agent shooting their own listings.

$39/mo billed yearly

100 renders per month · ~20 staged / 100 enhanced

Subscribe to Starter

100 renders per month
Every transformation · all seven tools
4K output on every export
Zero watermarks — clean image ships with every render
Invisible XMP disclosure metadata on staged output
Email support

Pro

For top-producing agents and real-estate photographers.

$79/mo billed yearly

300 renders per month · ~60 staged / 300 enhanced

Subscribe to Pro

300 renders per month
Batch mode — consistent grade across every shot of the listing
Bulk upload & batch processing
Priority rendering queue
Brand presets (studio logo on export)
Composed pipeline (stack tools in one render)
Priority support

Agency

For brokerages, teams, and photography networks.

$199/mo billed yearly

800 renders per month · ~160 staged / 800 enhanced

Subscribe to Agency

800 renders per month
Bulk upload — whole-shoot processing with shared preset lock
Up to 5 team seats
Roll-over renders (up to 3× monthly cap)
Shared brand presets across the team
White-label export (studio logo on delivery ZIP only — never on the image)
Dedicated account manager

Agencies only
Includes 5 seats · additional seats $25/mo

Feature	Starter$39/mo annual	Pro$79/mo annual	Agency$199/mo annual
Renders per month	100	300	800
Every transformation (staging, dusk, sky, declutter, enhance, renovate, sketch-to-render)
4K output (up to 3840×2160)
Watermark on export	None	None	None
Invisible XMP disclosure metadata
Bulk upload & batch processing	Up to 25 at a time	Up to 200 at a time	Up to 200 at a time
Batch consistency (shared preset, white balance, and grade across the listing)
Priority render queue
Composed pipeline (stack tools in one render)
Brand presets (studio logo on delivery ZIP)			Shared across team
Team seats	1	1	5 (additional $25/mo each)
Roll-over renders			Up to 3× monthly cap
White-label delivery ZIP
Support	Email	Priority email	Dedicated account manager
Cancel anytime, one click in Stripe portal
14-day refund on first render

Pricing FAQ

Billing, quotas, and refunds.

Yes — one click in the Stripe billing portal from your dashboard. Billing stops immediately and any remaining credits stay usable through the end of the billing period.
Starter and Pro renders refresh at the start of each billing cycle and do not roll over. Agency renders roll over up to 3× your monthly cap, so a slow month isn't wasted.
We never auto-charge for overages. Once you hit your cap, new renders pause until your next cycle. If you need more room immediately, upgrade your plan from the billing page and your new quota applies instantly with proration.
No free trial. Instead, every plan carries a 14-day no-questions refund — if your first render isn't MLS-ready, we refund it. We chose a hard paywall over a throttled free tier so every plan gets full 4K output and every tool from day one.
Yes — annual billing is roughly 20% off the monthly rate (Starter $39 vs $49, Pro $79 vs $99, Agency $199 vs $249, all per month). The toggle above swaps the two.

Enterprise

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Questions

The usual questions,
answered directly.

No. Midjourney and DALL-E invent scenes from text prompts — beautiful for art, disqualifying for a listing. Plotpane is a structure-preserving pipeline: your room geometry, windows, and floor plan stay exact. We stage, re-light, swap skies, declutter, and 4K-enhance your actual photo. No hallucinated architecture, no invented rooms.
BoxBrownie and Styldod are human-edit services: you upload, a retoucher works overnight, you get a result in 24–48 hours at $2–$32 per image per treatment. Plotpane runs the full listing pipeline — staging, dusk, sky, clutter, enhancement — in one upload, in ~90 seconds, for a flat monthly subscription. Same 4K quality, no queue, no per-image fees.
Yes, when disclosed. NAR guidelines, California AB 723, and REBNY Rule 3.3 all allow virtually staged photos provided the listing discloses them. Every Plotpane export embeds invisible XMP disclosure metadata so the staging record travels with the file. You still handle the listing-remarks disclosure in your MLS portal — that's the part only you can do.
Not on staging or enhancement — our Fidelity Contract enforces structure-preserving masks that lock architecture, windows, and floor plan before any generation runs. Furniture is added to empty rooms; clutter is removed from furnished rooms; lighting and sky are re-graded. Renovation features (new flooring, wall colors) require you to explicitly mark the surface. We never reinvent what's already there.
Yes — one click in the Stripe billing portal from your dashboard. Billing stops immediately, remaining credits stay usable through the end of the billing period, and there's no cancellation fee.
Yes — any AI-generated or AI-modified image is considered an edit requiring disclosure under NAR's standards. That's why every Plotpane export writes invisible XMP disclosure metadata by default. The flag is machine-readable by MLS tooling and survives Lightroom round-trips. You still add the disclosure line to your listing remarks; we make sure the image itself is self-describing.
We don't train on your uploads — ever, with no opt-out toggle needed. Storage is per-account R2 (Cloudflare's object store), isolated from other tenants. When you cancel, your account's files are deleted on schedule. Transit is TLS 1.3, at-rest is AES-256. Full details in /legal/privacy.
Yes. Upload HEIC straight from your phone or desktop — we validate by magic bytes (not just file extension) and convert server-side. PNG, JPG, WebP, and HEIC are all first-class inputs. Output is 4K JPG by default, or request PNG if you need lossless.
Upgrade is instant and prorated: Stripe credits the unused portion of your current plan against the new one, and your new render quota applies immediately. Downgrades take effect at the next billing cycle so you keep your current quota until then. No credits are lost in either direction.
Yes. All plans include a commercial-use license for the agent, brokerage, or photography business on the account. Agency plan adds 5 team seats and a white-label delivery ZIP so you can hand enhanced photos to clients under your own studio brand. Full licensing terms in /legal/terms.

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