Is this just another AI image tool?

No. Midjourney and DALL-E invent scenes from text prompts — beautiful for art, disqualifying for a listing. Plotpane is a structure-preserving pipeline: your room geometry, windows, and floor plan stay exact. We stage, re-light, swap skies, declutter, and enhance your actual photo. No hallucinated architecture, no invented rooms.

How does it differ from BoxBrownie or Styldod?

BoxBrownie and Styldod are human-edit services: you upload, a retoucher works overnight, you get a result in 24–48 hours at $2–$32 per image per treatment. They also sell things we do not have at all — floor plans, renderings, item removal by a person who can ask you what you meant. Plotpane is one machine pass: you pick one of seven tools, and the image comes back in about two minutes for one credit, whichever tool you picked, on a flat monthly subscription. Stacking two treatments on one photo means running it twice.

Will the MLS accept AI-staged photos?

Yes, when disclosed. NAR guidelines, California AB 723, and REBNY Rule 3.3 all allow virtually staged photos provided the listing discloses them. Every Plotpane export embeds invisible XMP disclosure metadata so the staging record travels with the file. You still handle the listing-remarks disclosure in your MLS portal — that's the part only you can do.

Won't the AI add things to my listing that aren't really there?

Every render is sent with a preserve list as well as an instruction. It names one operation and forbids the rest: do not touch windows, doors, walls, ceilings, floors, cabinetry or fixtures unless the instruction names them; do not remove or conceal a defect, stain or crack; do not change what is visible through glass, and never invent a view. Furniture is added to empty rooms; named objects are removed from furnished ones; sky and light are re-graded. If you do see something invented, that is a bug — report the render in the app and the credit comes back.

Can I cancel anytime?

Yes — one click in the Stripe billing portal from your dashboard. Billing stops immediately, remaining credits stay usable through the end of the billing period, and there's no cancellation fee.

Do my renders count as 'edits' under NAR rules?

Yes — any AI-generated or AI-modified image is considered an edit requiring disclosure under NAR's standards. That's why every Plotpane export writes invisible XMP disclosure metadata by default. The flag is machine-readable by MLS tooling and survives Lightroom round-trips. You still add the disclosure line to your listing remarks; we make sure the image itself is self-describing.

United States · NYC · Hamptons · Palm Beach · Miami · Aspen · Boston · LA · SF · DC · Texas

A listing photo workflow that fits how agents at Douglas Elliman actually launch a listing

Douglas Elliman listings live at the top of a $2M-plus register — Manhattan prewar co-ops and condos, Brooklyn townhouses, the Hamptons shingle-and-modern stock, Palm Beach oceanfront, Miami waterfront, Aspen ski estates, Boston Back Bay, LA Westside, San Francisco, DC and the Texas expansion markets — and they ship across elliman.com, StreetEasy, the Private Listings / Black Label pre-market network, and the DEDM (Douglas Elliman Development Marketing) pipeline for new-development towers. The Douglas Elliman listing photo workflow on this page is an AI enhancement pipeline tuned to that register: Editorial color, plumb verticals, restored (not replaced) skies, preserved prewar moldings, and a single JPEG at quality 92, about 2.4K, that carries the elliman.com listing card, the StreetEasy hero, the Black Label pre-market card and the DEDM brochure without a second pass. *Plotpane is an independent AI tool. Not affiliated with, endorsed by, or a product of Douglas Elliman Realty LLC.*

See plans See pricing

Before

After

Inside the Elliman distribution stack: elliman.com, StreetEasy, Private Listings / Black Label, DEDM

A workflow that fits Douglas Elliman listing expectations has to respect four distribution surfaces that agents at Douglas Elliman push photos into. (1) elliman.com — the brokerage's own listing site, where the hero card and gallery pull from whatever the agent uploads into the listing backend. (2) StreetEasy — the NYC portal that carries Manhattan, Brooklyn and Queens inventory; Douglas Elliman is one of the dominant brokerage presences on StreetEasy, and StreetEasy's buyer engagement metrics penalize over-HDR, over-sharpened photography. (3) Private Listings / Black Label — the private-listing network Douglas Elliman formally launched to circulate pre-market inventory inside the Elliman agent network before it hits the MLS, which means the edit has to be final-grade on day one. (4) DEDM (Douglas Elliman Development Marketing) for new-development towers — the Miami, Aspen, Boston, LA and New York new-dev projects where imagery has to sit next to print brochure plates and global-partner magazine placements without a separate retouch pass. Plotpane is an independent AI tool. Not affiliated with, endorsed by, or a product of Douglas Elliman Realty LLC.

elliman.com hero + gallery — JPEG at quality 92, about 2.4K, no watermark on any paid plan
StreetEasy listing card + hero — Editorial register, no HDR gloss
Private Listings / Black Label — final-grade on day one, before the MLS
DEDM new-development — the larger render, a second credit, for print brochure + global magazine

The workflow: shoot, enhance in Plotpane, ship to elliman.com and StreetEasy

The Douglas Elliman listing photo workflow is short. (1) Shoot the property and export a JPEG — for Manhattan prewar co-ops that means metering for the mixed interior light (tungsten lamps + north-window daylight) StreetEasy heroes live or die on; for Hamptons shingle-style, Palm Beach oceanfront, and Miami waterfront, it means capturing a real sky and a real ocean instead of letting a plug-in fake them. (2) Upload the set to Plotpane and pick the tool each frame needs — Auto Enhance neutralizes white balance across mixed interior light and recovers highlight detail on exterior walls, Perspective Fix plumbs vertical on narrow Manhattan hallways, and Clutter Removal clears the prewar parlor without erasing the plaster cove moldings and herringbone parquet that are the co-op's selling feature. One credit per image, whichever tool you use, and the register stays warm and accurate rather than HDR-glossy. (3) Export — a JPEG at quality 92, about 2.4K on the long edge, that goes straight into the elliman.com and StreetEasy upload forms, and on Pro and Agency the finished listing comes down as a ZIP for the DEDM brochure hand-off or the Hamptons / Palm Beach / Aspen magazine-partner placement. (4) Plotpane writes an XMP AI-disclosure tag into every AI-edited file you download, so the dated record is in your own archive when an office coordinator at Douglas Elliman asks for it. One source file, every placement — in about two minutes per image.

Does this replace Elliman Productions? No — it sits next to it

Elliman Productions is Douglas Elliman's in-house content-creation app, powered by Infinite Creator; it is aimed at vertical social video and in-app capture tutorials for agents at Douglas Elliman, not at the MLS-grade still-photo enhancement a listing backend ingests. The Plotpane workflow sits next to it, not on top of it: Elliman Productions handles the TikTok / Instagram vertical video cut, Plotpane handles the quality-92 JPEG set, about 2.4K, that goes into elliman.com, StreetEasy, the Private Listings / Black Label pre-market card, and the DEDM print brochure. For a Palm Beach, Aspen or Hamptons agent closing 10-20 sides per year in the Elliman top-producer register, outsourced luxury retouching runs $30-$80 per image plus $75-$150 per virtually-staged room — a 40-image set on a $6M Palm Beach oceanfront listing is a $1,200-$3,200 invoice per listing, or $12,000-$64,000 a year on volume. Plotpane's Pro at $99/mo ($79 billed annually) or Agency at $249/mo ($199 annually) absorbs that spend. The Douglas Elliman | Knight Frank Residential alliance frames those same listings against global prime markets in London, Dubai, Monaco and Hong Kong — Plotpane's default register is calibrated to that bar rather than the HDR-glossy look most AI retouch tools ship.

For this region

Local questions, answered

Who owns Douglas Elliman and does that change how agents should pick a photo tool?+

Douglas Elliman Realty LLC is the brokerage arm of Douglas Elliman Inc. (NYSE: DOUG), a publicly traded holding company — ownership doesn't change the per-listing photo spec, but it does mean marketing standards are set centrally and distributed through the DEDM group and office marketing coordinators. For a photo tool, the practical implication is that agents at Douglas Elliman need one export elliman.com, StreetEasy and the DEDM brochure pipeline all ingest cleanly — which is what Plotpane's JPEG at quality 92, about 2.4K, gives them, disclosure XMP already embedded in the download.

How many agents does Douglas Elliman have and does volume change the economics?+

Douglas Elliman has roughly 6,600-7,000 agents across New York (Manhattan, Brooklyn, Queens, Long Island, Westchester), the Hamptons, Palm Beach and South Florida, Aspen and the Rockies, Boston, Greater LA, the Bay Area, DC, and the Texas expansion markets. On that headcount, office-level consolidation matters: agents who agree on one house look per market (prewar Manhattan co-op, Hamptons shingle, Palm Beach Regency, Miami waterfront, Aspen mountain) and run every frame through the same tool order give the DEDM team and the Private Listings / Black Label coordinator a consistent register to review, which is how agents at Douglas Elliman clear Private Listings pre-market launches inside the same week the seller signs.

Does Douglas Elliman have a private listing network like Compass Private Exclusives?+

Yes — Douglas Elliman formally launched Elliman Private Listings (also marketed as Black Label) to circulate pre-market inventory inside the Elliman agent network before it hits the MLS. For the photo workflow, that means images need to be final-grade on day one — no placeholder photos, no 'we'll retouch it later at MLS launch.' Plotpane's roughly two-minute turnaround per image makes a same-day final export realistic for a Private Listings / Black Label launch, which is how agents at Douglas Elliman keep days-on-market and price-drop history clean.

How does the Plotpane workflow fit Douglas Elliman's StreetEasy presence?+

Douglas Elliman is one of the largest brokerage presences on StreetEasy for Manhattan, Brooklyn and Queens — StreetEasy carries dedicated Douglas Elliman sales pages (Manhattan, Upper East Side, etc.), and its buyer engagement metrics penalize over-HDR, over-sharpened photography. Plotpane's output is calibrated to that register: Auto Enhance holds neutral white balance on mixed-lighting prewar co-op interiors, Perspective Fix plumbs verticals on narrow Manhattan hallways, Sky Swap offers four skies rather than a stock cloud library on rooftop and terrace shots, and Clutter Removal preserves the prewar moldings buyers scroll StreetEasy specifically to find. The ~2.4K JPEG exports ingest cleanly into both the elliman.com backend and StreetEasy's listing card.

Can Plotpane produce the print-grade assets DEDM and Knight Frank Residential placements need?+

Up to a point, and it is worth being straight about where the line is. Plotpane returns a JPEG at quality 92 — around 2.4K on the long edge as standard, and roughly 4.7K if you spend a second credit on the larger render. That is enough for most DEDM (Douglas Elliman Development Marketing) brochure plates and Palm Beach or Aspen magazine-partner placements at typical plate sizes, and it carries the disclosure XMP with it. It is not a 16-bit TIFF, so if the print house has specified one, convert the file on your side or send the plate to a retoucher — the Douglas Elliman | Knight Frank Residential prime-market pieces are the case where that is worth doing.

Pricing

One credit per image.
Every tool, every plan.

Three plans. Every tool unlocked on all of them. Every render unmarked, standard or high resolution, cancel anytime.

Every plan starts with 3 free renders. No card until you subscribe.

Starter

For the solo agent shooting their own listings.

$39/month

billed yearly

100 credits monthly

100 images per month — 1 credit each, whichever tool you use
No Plotpane mark on any render
Every tool, no tier gating
Standard output ~2.4K, or ~4.7K for a second credit
XMP disclosure metadata written into every export
Download a finished listing as a ZIP
Free vertical listing reel from your finished photos
Cinematic clips from a single photo — 1 credit per second of video
Up to 10 photos per batch
Email support

Subscribe to Starter

For one agent, listing by listing.

Pro

For top-producing agents and real-estate photographers.

$79/month

billed yearly

220 credits monthly

220 images per month — 1 credit each, whichever tool you use
No Plotpane mark on any render
Up to 50 photos per batch, one tool across the shoot
Download a finished listing as a ZIP
Free vertical listing reel from your finished photos
Everything in Starter
Priority support

Subscribe to Pro

The plan a working photographer buys.

Agency

For brokerages, teams, and photography networks.

$199/month

billed yearly

600 credits monthly

600 images per month — 1 credit each, whichever tool you use
No Plotpane mark on any render
Up to 150 photos per batch
Download a finished listing as a ZIP
Free vertical listing reel from your finished photos
Everything in Pro
Direct line to the founder, not a ticket queue

Subscribe to Agency

For a brokerage running whole shoots.

Feature	Starter$39/mo annual	Pro$79/mo annual	Agency$199/mo annual
Renders per month	100	220	600
Credits per image	1	1	1
All seven tools
Free renders on sign-up	3	3	3
Plotpane mark on the image	None	None	None
Standard output (~2.4K)
High resolution (~4.7K, second credit)
XMP disclosure written into every export
Optional visible “Virtually Staged” label
Photos per batch	10	50	150
Download a set as a ZIP
Refund a render that came back wrong
Support	Email	Priority email	Direct to the founder
Cancel anytime, one click

At volume

A 25-photo listing costs 25 credits.

That is the whole pricing model. No per-tool rates, no seat maths, nothing to negotiate. We are not SOC 2 certified and there is no SSO, private deployment or API — if you need those to buy, better you know now than after a call.

Starter

listings
a month

Pro

listings
a month

Agency

listings
a month

Questions

The usual questions,
answered directly.

No. Midjourney and DALL-E invent scenes from text prompts — beautiful for art, disqualifying for a listing. Plotpane is a structure-preserving pipeline: your room geometry, windows, and floor plan stay exact. We stage, re-light, swap skies, declutter, and enhance your actual photo. No hallucinated architecture, no invented rooms.
BoxBrownie and Styldod are human-edit services: you upload, a retoucher works overnight, you get a result in 24–48 hours at $2–$32 per image per treatment. They also sell things we do not have at all — floor plans, renderings, item removal by a person who can ask you what you meant. Plotpane is one machine pass: you pick one of seven tools, and the image comes back in about two minutes for one credit, whichever tool you picked, on a flat monthly subscription. Stacking two treatments on one photo means running it twice.
Yes, when disclosed. NAR guidelines, California AB 723, and REBNY Rule 3.3 all allow virtually staged photos provided the listing discloses them. Every Plotpane export embeds invisible XMP disclosure metadata so the staging record travels with the file. You still handle the listing-remarks disclosure in your MLS portal — that's the part only you can do.
Every render is sent with a preserve list as well as an instruction. It names one operation and forbids the rest: do not touch windows, doors, walls, ceilings, floors, cabinetry or fixtures unless the instruction names them; do not remove or conceal a defect, stain or crack; do not change what is visible through glass, and never invent a view. Furniture is added to empty rooms; named objects are removed from furnished ones; sky and light are re-graded. If you do see something invented, that is a bug — report the render in the app and the credit comes back.
Yes — one click in the Stripe billing portal from your dashboard. Billing stops immediately, remaining credits stay usable through the end of the billing period, and there's no cancellation fee.
Yes — any AI-generated or AI-modified image is considered an edit requiring disclosure under NAR's standards. That's why every Plotpane export writes invisible XMP disclosure metadata by default. The flag is machine-readable by MLS tooling and survives Lightroom round-trips. You still add the disclosure line to your listing remarks; we make sure the image itself is self-describing.