Ireland

Daft photo requirements for Ireland listings

Daft.ie is Ireland's No. 1 property portal and its Agent Products top-tips page publishes a specific landscape ideal — 2,400×1,600 pixels — plus a 5-photo House Rules minimum covering both interior and exterior. That's higher resolution than Rightmove's 1,024-wide display cap and the most permissive photo floor of any European portal, but Irish agents that actually convert on Daft ship 15+ frames with unique hashes to clear duplicate-photo moderation.

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A vacant principal drawing room in a Ballsbridge Georgian townhouse staged into the House & Home Ireland cover hero. — enhanced by Plotpane

A vacant principal drawing room in a Ballsbridge Georgian townhouse staged into the House & Home Ireland cover hero. — original listing photo before editing

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Daft photo requirements vs. MyHome.ie in 2026

Daft photo requirements are spelled out on Daft.ie's Agent Products top-tips page: ideal image dimensions of 2,400×1,600 pixels in landscape format, a minimum of 5 photos per listing covering both interior and exterior, and a first-photo-as-hero rule that shows up as the gallery tile on search results. The House Rules for Advertisers go further — photos must be of the actual property being advertised, which rules out stock interiors and recycled kitchen shots across a street of new-builds. MyHome.ie, the Irish Times-owned No. 2 portal, accepts the same 4:3 landscape aspect but has a smaller audience (roughly 3× fewer monthly sessions than Daft on the last SimilarWeb pass) — so Dublin agents typically shoot once to Daft's 2,400×1,600 spec and feed the same set to MyHome through the CRM push, rather than running two separate edits.

A Dublin listing workflow: Rathmines, Ranelagh, D4 mews

A typical Dublin shoot drops photos straight from a Sony A7 into a Box Brownie or Plotpane queue. For a Rathmines red-brick, the hero is the hall-door elevation — landscape, 2,400 wide, sky lifted because Dublin overcast flattens brick tones. For a Ranelagh mid-terrace with a rear extension, the money frame is the kitchen-diner looking out over the garden, shot at chest height so the island doesn't dominate. For a D4 mews in Ballsbridge or Sandymount, the exterior cobbles matter — keep them sharp and avoid vertical phone shots as the Primary Image. Clontarf seafront properties benefit from a twilight variant; Georgian squares in D2 want warm interior lighting to offset damp-concerned buyers. Batch-export 4K, push to the agency CRM, and the listing pulls to Daft and MyHome in a single feed.

PSRA, SCSI, and Consumer Protection Act 2007 AI disclosure

Ireland's Property Services Regulatory Authority (PSRA) licenses every estate agent and enforces professional conduct under the Property Services (Regulation) Act 2011. The Society of Chartered Surveyors Ireland (SCSI) publishes practice guidance that expects marketing material to give an accurate impression of the property — the same duty carried by the Consumer Protection Act 2007, which the Competition and Consumer Protection Commission (CCPC) enforces against misleading commercial practice. None of those bodies publish an AI-photo-specific rule (as of April 2026), but the analogous UK CMA guidance that virtually-staged or AI-altered images must be labelled is the standard an Irish PSRA-licensed agent should assume applies. Practically: tag virtually-staged frames 'Virtually Staged' in the caption, keep the unaltered original on file, and note any material alteration in the property description.

Ideal 2,400×1,600 landscape (Daft Agent Products top tips)
5-photo House Rules minimum, interior plus exterior
Photos must be of the actual property (no stock, no recycling)
Label virtually-staged frames under CPA 2007 fair-practice duty
Target 15+ photos per listing for above-median Dublin enquiry rates

For this region

Local questions, answered

What are Daft.ie's photo requirements for agents?+

Daft.ie's Agent Products top-tips page specifies ideal image dimensions of 2,400×1,600 pixels in landscape format, and the House Rules for Advertisers require at least 5 photos per listing covering both interior and exterior. Photos must be of the actual property — recycling images from other listings or using generic stock is a documented House Rules violation. Accepted format is JPG in practice across the agent uploader.

How do I advertise on Daft.ie as an estate agent?+

Agents advertise on Daft.ie through an Agent Products account with pricing by listing tier (standard, Featured, Premium). Photos feed either directly through the Daft dashboard or via most Irish CRMs (Propertypal, Acquaint, Reapit) which push to both Daft and MyHome.ie. The 2,400×1,600 landscape ideal is applied at upload; photos below spec still publish but render soft in the hero carousel.

Does Daft.ie require AI or virtual-staging disclosure?+

Daft.ie's House Rules don't yet name AI or virtual staging specifically (as of April 2026), but PSRA-licensed agents in Ireland owe a fair-practice duty under the Consumer Protection Act 2007, enforced by the CCPC. The safe-harbour pattern is to label virtually-staged frames 'Virtually Staged' in the caption, keep the unaltered original on file, and note any material alteration in the property description.

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Composed pipeline (stack tools in one render)
Brand presets (studio logo on delivery ZIP)			Shared across team
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No. Midjourney and DALL-E invent scenes from text prompts — beautiful for art, disqualifying for a listing. Plotpane is a structure-preserving pipeline: your room geometry, windows, and floor plan stay exact. We stage, re-light, swap skies, declutter, and 4K-enhance your actual photo. No hallucinated architecture, no invented rooms.
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