Plotpane · Ireland
Ireland

Daft photo requirements for Ireland listings

Daft.ie is Ireland's No. 1 property portal and its Agent Products top-tips page publishes a specific landscape ideal — 2,400×1,600 pixels — plus a 5-photo House Rules minimum covering both interior and exterior. That's higher resolution than Rightmove's 1,024-wide display cap and the most permissive photo floor of any European portal, but Irish agents that actually convert on Daft ship 15+ frames with unique hashes to clear duplicate-photo moderation.

Before and after of a Ballsbridge Georgian room, dark under Irish cloud with the sashes burnt out. — enhanced by Plotpane
Before and after of a Ballsbridge Georgian room, dark under Irish cloud with the sashes burnt out. — original listing photo before editing
Before
After
01

Daft photo requirements vs. MyHome.ie in 2026

Daft photo requirements are spelled out on Daft.ie's Agent Products top-tips page: ideal image dimensions of 2,400×1,600 pixels in landscape format, a minimum of 5 photos per listing covering both interior and exterior, and a first-photo-as-hero rule that shows up as the gallery tile on search results. The House Rules for Advertisers go further — photos must be of the actual property being advertised, which rules out stock interiors and recycled kitchen shots across a street of new-builds. MyHome.ie, the Irish Times-owned No. 2 portal, accepts the same 4:3 landscape aspect but has a smaller audience (roughly 3× fewer monthly sessions than Daft on the last SimilarWeb pass) — so Dublin agents typically shoot once to Daft's 2,400×1,600 spec and feed the same set to MyHome through the CRM push, rather than running two separate edits.

02

A Dublin listing workflow: Rathmines, Ranelagh, D4 mews

A typical Dublin shoot exports JPEGs off a Sony A7 and drops them into a Box Brownie or Plotpane queue. For a Rathmines red-brick, the hero is the hall-door elevation — landscape, 2,400 wide, sky lifted because Dublin overcast flattens brick tones. For a Ranelagh mid-terrace with a rear extension, the money frame is the kitchen-diner looking out over the garden, shot at chest height so the island doesn't dominate. For a D4 mews in Ballsbridge or Sandymount, the exterior cobbles matter — keep them sharp and avoid vertical phone shots as the Primary Image. Clontarf seafront properties benefit from a twilight variant; Georgian squares in D2 want warm interior lighting to offset damp-concerned buyers. Batch them through one tool, download the JPEGs — about 2.4K on the long edge, which is where Daft's 2,400-wide ideal sits — and load them into the agency CRM yourself — from there the listing pulls to Daft and MyHome in a single feed.

03

PSRA, SCSI, and Consumer Protection Act 2007 AI disclosure

Ireland's Property Services Regulatory Authority (PSRA) licenses every estate agent and enforces professional conduct under the Property Services (Regulation) Act 2011. The Society of Chartered Surveyors Ireland (SCSI) publishes practice guidance that expects marketing material to give an accurate impression of the property — the same duty carried by the Consumer Protection Act 2007, which the Competition and Consumer Protection Commission (CCPC) enforces against misleading commercial practice. None of those bodies publish an AI-photo-specific rule (as of April 2026), but the analogous UK CMA guidance that virtually-staged or AI-altered images must be labelled is the standard an Irish PSRA-licensed agent should assume applies. Practically: tag virtually-staged frames 'Virtually Staged' in the caption, keep the unaltered original on file, and note any material alteration in the property description.

  • Ideal 2,400×1,600 landscape (Daft Agent Products top tips)
  • 5-photo House Rules minimum, interior plus exterior
  • Photos must be of the actual property (no stock, no recycling)
  • Label virtually-staged frames under CPA 2007 fair-practice duty
  • Target 15+ photos per listing for above-median Dublin enquiry rates
For this region

Local questions, answered

What are Daft.ie's photo requirements for agents?+

Daft.ie's Agent Products top-tips page specifies ideal image dimensions of 2,400×1,600 pixels in landscape format, and the House Rules for Advertisers require at least 5 photos per listing covering both interior and exterior. Photos must be of the actual property — recycling images from other listings or using generic stock is a documented House Rules violation. Accepted format is JPG in practice across the agent uploader.

How do I advertise on Daft.ie as an estate agent?+

Agents advertise on Daft.ie through an Agent Products account with pricing by listing tier (standard, Featured, Premium). Photos feed either directly through the Daft dashboard or via most Irish CRMs (Propertypal, Acquaint, Reapit) which push to both Daft and MyHome.ie. The 2,400×1,600 landscape ideal is applied at upload; photos below spec still publish but render soft in the hero carousel.

Does Daft.ie require AI or virtual-staging disclosure?+

Daft.ie's House Rules don't yet name AI or virtual staging specifically (as of April 2026), but PSRA-licensed agents in Ireland owe a fair-practice duty under the Consumer Protection Act 2007, enforced by the CCPC. The safe-harbour pattern is to label virtually-staged frames 'Virtually Staged' in the caption, keep the unaltered original on file, and note any material alteration in the property description.

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Questions

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  • No. Midjourney and DALL-E invent scenes from text prompts — beautiful for art, disqualifying for a listing. Plotpane is a structure-preserving pipeline: your room geometry, windows, and floor plan stay exact. We stage, re-light, swap skies, declutter, and enhance your actual photo. No hallucinated architecture, no invented rooms.

  • BoxBrownie and Styldod are human-edit services: you upload, a retoucher works overnight, you get a result in 24–48 hours at $2–$32 per image per treatment. They also sell things we do not have at all — floor plans, renderings, item removal by a person who can ask you what you meant. Plotpane is one machine pass: you pick one of seven tools, and the image comes back in about two minutes for one credit, whichever tool you picked, on a flat monthly subscription. Stacking two treatments on one photo means running it twice.

  • Yes, when disclosed. NAR guidelines, California AB 723, and REBNY Rule 3.3 all allow virtually staged photos provided the listing discloses them. Every Plotpane export embeds invisible XMP disclosure metadata so the staging record travels with the file. You still handle the listing-remarks disclosure in your MLS portal — that's the part only you can do.

  • Every render is sent with a preserve list as well as an instruction. It names one operation and forbids the rest: do not touch windows, doors, walls, ceilings, floors, cabinetry or fixtures unless the instruction names them; do not remove or conceal a defect, stain or crack; do not change what is visible through glass, and never invent a view. Furniture is added to empty rooms; named objects are removed from furnished ones; sky and light are re-graded. If you do see something invented, that is a bug — report the render in the app and the credit comes back.

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  • Yes — any AI-generated or AI-modified image is considered an edit requiring disclosure under NAR's standards. That's why every Plotpane export writes invisible XMP disclosure metadata by default. The flag is machine-readable by MLS tooling and survives Lightroom round-trips. You still add the disclosure line to your listing remarks; we make sure the image itself is self-describing.

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