Plotpane · United States · Cloud brokerage · US + Canada + 9 international markets
United States · Cloud brokerage · US + Canada + 9 international markets

A listing photo workflow that fits how agents at eXp Realty actually ship a listing

eXp Realty runs on a cloud brokerage model — no physical offices, no in-house marketing coordinator absorbing the photo editing invoice, 90,000+ independent-contractor agents across the US, Canada, UK, Australia, South Africa, India, Mexico, Portugal, Panama, Colombia and Brazil self-serving their own marketing out of pocket. That means the listing photo pipeline has to be fast, flat-rate, and produce output that drops cleanly into the eXp Marketing Center, the Listing Presentation and Active Listing Kits, and whichever CRM of Choice the agent selected (Cloze, Lofty, or Kunversion+/kvCORE). Plotpane is an AI enhancement pipeline built for exactly that rhythm. *Plotpane is an independent AI tool. Not affiliated with, endorsed by, or a product of eXp Realty, LLC or eXp World Holdings, Inc.*

Before and after of empty west campus 1920s bungalow living room staged with warm mid-century furniture appropriate for ut graduate students and young austin professionals — enhanced by Plotpane
Before and after of empty west campus 1920s bungalow living room staged with warm mid-century furniture appropriate for ut graduate students and young austin professionals — original listing photo before editing
Before
After
01

Why the photo workflow matters more at a cloud brokerage than at a traditional office

At a traditional brokerage the photo set usually passes through a local office marketing coordinator who catches the obvious problems — tilted verticals, blown exterior highlights, yellow interior white balance, over-processed HDR skies — before the listing goes live. Agents at eXp Realty don't have that net. There is no physical office. The review path runs through the agent, the agent's transaction coordinator on SkySlope, and whatever the agent pulls into the eXp Marketing Center (the Breakthrough Broker-powered branding and flyer platform) and the Listing Presentation & Active Listing Kits that eXp launched in the US in October 2023 and expanded to Canada in 2024. In July 2025, eXp's own SVP of marketing told Inman that agents were using photos that were hurting listings, publicly — the bar is being raised, not relaxed. A workflow that fits eXp listing expectations has to clear that bar on day one, because there is no office coordinator to catch it on day two. Plotpane is an independent AI tool. Not affiliated with, endorsed by, or a product of eXp Realty or eXp World Holdings.

02

The workflow: a ~2.4K JPEG that drops into Marketing Center, Listing Kits, and any CRM of Choice

eXp's CRM of Choice program (launched 2024) lets agents pick Cloze as the preferred AI-powered CRM, Lofty as the preferred solution provider, or stay on Kunversion+ / kvCORE — the incumbent many eXp agents already know. Whichever CRM the agent runs, the listing photo pipeline is identical: shoot the property, drop the full set into Plotpane, pick the tool each frame needs (Auto Enhance for the MLS baseline, Perspective Fix where the verticals lean), export a JPEG at quality 92, sRGB, about 2.4K, upload to the CRM's media library and the eXp Marketing Center asset folder. The same master also feeds the Listing Kits' flyer and social templates, the agent's own website, the Virtual Launch Kit, and whichever MLS the listing lives on — CRMLS, Bright, Stellar, FMLS, HAR, NWMLS, GAMLS, depending on footprint. One source file, every downstream placement. Processing runs roughly two minutes per image on every plan, which keeps the listing launch on same-day rhythm rather than the 24-48 hour turnaround a traditional retoucher would introduce.

  • JPEG sRGB output at about 2.4K drops into Cloze, Lofty, Kunversion+/kvCORE media libraries as it comes
  • Same master feeds eXp Marketing Center, Listing Presentation Kit, Active Listing Kit, Virtual Launch Kit
  • Auto Enhance for the MLS baseline; Perspective Fix and Clutter Removal for hero and social-card frames
  • Browser-based, no install — matches the eXp cloud operating model and eXp World virtual campus
  • Structure-preserving virtual staging for new-construction and empty-room listings
03

The economics: why flat-rate editing matters on the eXp independent-contractor model

Agents at eXp Realty are independent contractors — the model is $85/mo in brokerage fees plus a $16,000 annual commission cap (updated 2024), which means every dollar spent on marketing comes directly out of the agent's own pocket, not an office marketing budget. A typical eXp agent running 15-25 sides a year pays $100-$180 per listing to an outsourced retoucher and another $25-$50 per image on virtual staging for empty rooms — blended, that lands between $4,500 and $12,500 a year in pure photo-editing spend. Plotpane Pro is $99/mo, or $79 billed annually ($948/yr), flat-rate for quality-92 JPEG output at about 2.4K and structure-preserving virtual staging — 220 images a month, one credit each. At 20 sides per year that moves the per-listing editing cost from roughly $200-$500 to $47, and makes it a predictable line item rather than a variable drag on the commission cap. The same math is why newer eXp agents — who haven't built a photographer relationship yet — use Plotpane to ship professionally-edited sets from a phone or entry-level mirrorless set on day one, instead of skipping the editing step and shipping a set that triggers the 'bad photos' flag the eXp marketing team has been calling out publicly.

For this region

Local questions, answered

What CRM does eXp Realty use, and does Plotpane work with it?+

eXp runs a CRM of Choice program launched in 2024: Cloze is the preferred AI-powered CRM, Lofty is the preferred solution provider, and Kunversion+/kvCORE remains available to agents who were already on it. Plotpane has no API and no integration with any of those platforms — you download the JPEG and upload it yourself, the same as any other photo, which is a single drag-and-drop into each one's media library. The XMP AI-disclosure tag Plotpane writes is informational: it sits in the bytes you download, and those media libraries re-encode on upload, so treat it as your own dated record of the edit rather than something that travels.

How does this fit the eXp Marketing Center and the Listing Presentation / Active Listing Kits?+

The eXp Marketing Center (Breakthrough Broker-powered) and the Listing Kits that launched in the US in October 2023 and Canada in 2024 both accept standard full-resolution JPEG imagery in their asset folders. Plotpane exports a JPEG at quality 92, sRGB, about 2.4K on the long edge, with the disclosure XMP embedded — comfortably larger than those templates need. The same master feeds the Listing Presentation flyer, the Active Listing social cards, the agent's kvCORE/Cloze/Lofty landing page, and the Virtual Launch Kit asset folder. You enhance once and publish everywhere.

I'm an eXp agent in Canada / UK / Australia / South Africa / India / Mexico — does this still apply?+

Yes. eXp Realty operates across the US (all 50 states), Canada, UK, Australia, South Africa, India, Mexico, Portugal, Panama, Colombia, and Brazil on the same cloud brokerage model and the same eXp World virtual campus. The photo workflow is identical because the independent-contractor marketing-out-of-pocket economics are identical. The only difference is which MLS or portal the listing syndicates to — CREA/Realtor.ca in Canada, Rightmove/Zoopla in the UK, realestate.com.au in Australia, Property24 in South Africa, Inmuebles24 in Mexico, Idealista in Portugal — and Plotpane's ~2.4K JPEG output meets the spec for all of them.

Is the eXp 'bad photos' warning from the Inman article something this workflow addresses?+

Yes. In July 2025, eXp's SVP of marketing publicly told Inman that agents shipping poor-quality photos were hurting their own listings across every price point. The most common failures the marketing team flags are the same list a traditional office coordinator flags: tilted verticals, yellow mixed-lighting whites, blown exterior highlights, blue-cast shadows, and over-processed HDR skies. Plotpane's Auto Enhance is calibrated against exactly that correction list — it fixes the five things the eXp marketing team publicly called out, in one pass, before the set ever hits the MLS or the Listing Kit.

Does Plotpane replace what I get inside eXp World or the Virtual Launch Kit?+

No — it sits upstream of them. eXp World (the Virbela-powered virtual campus used for training, masterminds, and brokerage support) and the Virtual Launch Kit handle distribution, training, and content templates, not photo enhancement or virtual staging. Plotpane enhances and stages the original photos first; you then drop the cleaned ~2.4K exports into the Virtual Launch Kit, the Marketing Center, and the CRM of Choice. It is the step that happens before everything eXp's marketing stack already handles.

Pricing

One credit per image.
Every tool, every plan.

Three plans. Every tool unlocked on all of them. Every render unmarked, standard or high resolution, cancel anytime.

Every plan starts with 3 free renders. No card until you subscribe.

Starter

For the solo agent shooting their own listings.

$39/month

billed yearly

100 credits monthly

  • 100 images per month — 1 credit each, whichever tool you use
  • No Plotpane mark on any render
  • Every tool, no tier gating
  • Standard output ~2.4K, or ~4.7K for a second credit
  • XMP disclosure metadata written into every export
  • Download a finished listing as a ZIP
  • Free vertical listing reel from your finished photos
  • Cinematic clips from a single photo — 1 credit per second of video
  • Up to 10 photos per batch
  • Email support
Subscribe to Starter

For one agent, listing by listing.

Most popular

Pro

For top-producing agents and real-estate photographers.

$79/month

billed yearly

220 credits monthly

  • 220 images per month — 1 credit each, whichever tool you use
  • No Plotpane mark on any render
  • Up to 50 photos per batch, one tool across the shoot
  • Download a finished listing as a ZIP
  • Free vertical listing reel from your finished photos
  • Everything in Starter
  • Priority support
Subscribe to Pro

The plan a working photographer buys.

Agency

For brokerages, teams, and photography networks.

$199/month

billed yearly

600 credits monthly

  • 600 images per month — 1 credit each, whichever tool you use
  • No Plotpane mark on any render
  • Up to 150 photos per batch
  • Download a finished listing as a ZIP
  • Free vertical listing reel from your finished photos
  • Everything in Pro
  • Direct line to the founder, not a ticket queue
Subscribe to Agency

For a brokerage running whole shoots.

FeatureStarter$39/mo annualPro$79/mo annualAgency$199/mo annual
Renders per month100220600
Credits per image111
All seven tools
Free renders on sign-up333
Plotpane mark on the imageNoneNoneNone
Standard output (~2.4K)
High resolution (~4.7K, second credit)
XMP disclosure written into every export
Optional visible “Virtually Staged” label
Photos per batch1050150
Download a set as a ZIP
Refund a render that came back wrong
SupportEmailPriority emailDirect to the founder
Cancel anytime, one click
At volume

A 25-photo listing costs 25 credits.

That is the whole pricing model. No per-tool rates, no seat maths, nothing to negotiate. We are not SOC 2 certified and there is no SSO, private deployment or API — if you need those to buy, better you know now than after a call.

Starter

4

listings
a month

Pro

8

listings
a month

Agency

24

listings
a month

Questions

The usual questions,
answered directly.

  • No. Midjourney and DALL-E invent scenes from text prompts — beautiful for art, disqualifying for a listing. Plotpane is a structure-preserving pipeline: your room geometry, windows, and floor plan stay exact. We stage, re-light, swap skies, declutter, and enhance your actual photo. No hallucinated architecture, no invented rooms.

  • BoxBrownie and Styldod are human-edit services: you upload, a retoucher works overnight, you get a result in 24–48 hours at $2–$32 per image per treatment. They also sell things we do not have at all — floor plans, renderings, item removal by a person who can ask you what you meant. Plotpane is one machine pass: you pick one of seven tools, and the image comes back in about two minutes for one credit, whichever tool you picked, on a flat monthly subscription. Stacking two treatments on one photo means running it twice.

  • Yes, when disclosed. NAR guidelines, California AB 723, and REBNY Rule 3.3 all allow virtually staged photos provided the listing discloses them. Every Plotpane export embeds invisible XMP disclosure metadata so the staging record travels with the file. You still handle the listing-remarks disclosure in your MLS portal — that's the part only you can do.

  • Every render is sent with a preserve list as well as an instruction. It names one operation and forbids the rest: do not touch windows, doors, walls, ceilings, floors, cabinetry or fixtures unless the instruction names them; do not remove or conceal a defect, stain or crack; do not change what is visible through glass, and never invent a view. Furniture is added to empty rooms; named objects are removed from furnished ones; sky and light are re-graded. If you do see something invented, that is a bug — report the render in the app and the credit comes back.

  • Yes — one click in the Stripe billing portal from your dashboard. Billing stops immediately, remaining credits stay usable through the end of the billing period, and there's no cancellation fee.

  • Yes — any AI-generated or AI-modified image is considered an edit requiring disclosure under NAR's standards. That's why every Plotpane export writes invisible XMP disclosure metadata by default. The flag is machine-readable by MLS tooling and survives Lightroom round-trips. You still add the disclosure line to your listing remarks; we make sure the image itself is self-describing.

Ready when you are

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