United States · Cloud brokerage · US + Canada + 9 international markets

A listing photo workflow that fits how agents at eXp Realty actually ship a listing

eXp Realty runs on a cloud brokerage model — no physical offices, no in-house marketing coordinator absorbing the photo editing invoice, 90,000+ independent-contractor agents across the US, Canada, UK, Australia, South Africa, India, Mexico, Portugal, Panama, Colombia and Brazil self-serving their own marketing out of pocket. That means the listing photo pipeline has to be fast, flat-rate, and produce output that drops cleanly into the eXp Marketing Center, the Listing Presentation and Active Listing Kits, and whichever CRM of Choice the agent selected (Cloze, Lofty, or Kunversion+/kvCORE). Plotpane is a 4K AI enhancement pipeline built for exactly that rhythm. *Plotpane is an independent AI tool. Not affiliated with, endorsed by, or a product of eXp Realty, LLC or eXp World Holdings, Inc.*

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Empty West Campus 1920s bungalow living room staged with warm mid-century furniture appropriate for UT graduate students and young Austin professionals. — enhanced by Plotpane

BeforeAfter

Why the photo workflow matters more at a cloud brokerage than at a traditional office

At a traditional brokerage the photo set usually passes through a local office marketing coordinator who catches the obvious problems — tilted verticals, blown exterior highlights, yellow interior white balance, over-processed HDR skies — before the listing goes live. Agents at eXp Realty don't have that net. There is no physical office. The review path runs through the agent, the agent's transaction coordinator on SkySlope, and whatever the agent pulls into the eXp Marketing Center (the Breakthrough Broker-powered branding and flyer platform) and the Listing Presentation & Active Listing Kits that eXp launched in the US in October 2023 and expanded to Canada in 2024. In July 2025, eXp's own SVP of marketing told Inman that agents were using photos that were hurting listings, publicly — the bar is being raised, not relaxed. A workflow that fits eXp listing expectations has to clear that bar on day one, because there is no office coordinator to catch it on day two. Plotpane is an independent AI tool. Not affiliated with, endorsed by, or a product of eXp Realty or eXp World Holdings.

The workflow: 4K JPEG that drops into Marketing Center, Listing Kits, and any CRM of Choice

eXp's CRM of Choice program (launched 2024) lets agents pick Cloze as the preferred AI-powered CRM, Lofty as the preferred solution provider, or stay on Kunversion+ / kvCORE — the incumbent many eXp agents already know. Whichever CRM the agent runs, the listing photo pipeline is identical: shoot the property, drop the full set into Plotpane, pick the preset (Auto Enhance for MLS baseline, Editorial for the hero), export 4K JPEG sRGB, upload to the CRM's media library and the eXp Marketing Center asset folder. The same 4K master also feeds the Listing Kits' flyer and social templates, the agent's own website, the Virtual Launch Kit, and whichever MLS the listing lives on — CRMLS, Bright, Stellar, FMLS, HAR, NWMLS, GAMLS, depending on footprint. One source file, every downstream placement. Processing runs roughly 90 seconds per image on Pro, which keeps the listing launch on same-day rhythm rather than the 24-48 hour turnaround a traditional retoucher would introduce.

4K JPEG sRGB output drops into Cloze, Lofty, Kunversion+/kvCORE media libraries without downsampling
Same master feeds eXp Marketing Center, Listing Presentation Kit, Active Listing Kit, Virtual Launch Kit
Auto Enhance preset for the MLS baseline; Editorial preset for hero and social-card frames
Browser-based, no install — matches the eXp cloud operating model and eXp World virtual campus
Structure-preserving virtual staging for new-construction and empty-room listings

The economics: why flat-rate editing matters on the eXp independent-contractor model

Agents at eXp Realty are independent contractors — the model is $85/mo in brokerage fees plus a $16,000 annual commission cap (updated 2024), which means every dollar spent on marketing comes directly out of the agent's own pocket, not an office marketing budget. A typical eXp agent running 15-25 sides a year pays $100-$180 per listing to an outsourced retoucher and another $25-$50 per image on virtual staging for empty rooms — blended, that lands between $4,500 and $12,500 a year in pure photo-editing spend. Plotpane Pro is $79/mo ($948/yr) flat-rate for 4K JPEG output and structure-preserving virtual staging. At 20 sides per year that moves the per-listing editing cost from roughly $200-$500 to $47, and makes it a predictable line item rather than a variable drag on the commission cap. The same math is why newer eXp agents — who haven't built a photographer relationship yet — use Plotpane to ship professionally-edited sets from a phone or entry-level mirrorless set on day one, instead of skipping the editing step and shipping a set that triggers the 'bad photos' flag the eXp marketing team has been calling out publicly.

For this region

Local questions, answered

What CRM does eXp Realty use, and does Plotpane work with it?+

eXp runs a CRM of Choice program launched in 2024: Cloze is the preferred AI-powered CRM, Lofty is the preferred solution provider, and Kunversion+/kvCORE remains available to agents who were already on it. Plotpane doesn't have a direct API integration into any of those platforms yet, but the 4K JPEG sRGB output drops straight into each one's media library in a single drag-and-drop. The XMP AI-disclosure tag Plotpane writes is informational and doesn't trip compliance scanners on any of the three CRMs or on SkySlope.

How does this fit the eXp Marketing Center and the Listing Presentation / Active Listing Kits?+

The eXp Marketing Center (Breakthrough Broker-powered) and the Listing Kits that launched in the US in October 2023 and Canada in 2024 both accept standard 4K JPEG imagery in their asset folders. Plotpane exports at 3840 wide, sRGB, EXIF preserved — the largest size those templates accept without downsampling. The same 4K master feeds the Listing Presentation flyer, the Active Listing social cards, the agent's kvCORE/Cloze/Lofty landing page, and the Virtual Launch Kit asset folder. You enhance once and publish everywhere.

I'm an eXp agent in Canada / UK / Australia / South Africa / India / Mexico — does this still apply?+

Yes. eXp Realty operates across the US (all 50 states), Canada, UK, Australia, South Africa, India, Mexico, Portugal, Panama, Colombia, and Brazil on the same cloud brokerage model and the same eXp World virtual campus. The photo workflow is identical because the independent-contractor marketing-out-of-pocket economics are identical. The only difference is which MLS or portal the listing syndicates to — CREA/Realtor.ca in Canada, Rightmove/Zoopla in the UK, realestate.com.au in Australia, Property24 in South Africa, Inmuebles24 in Mexico, Idealista in Portugal — and Plotpane's 4K JPEG output meets the spec for all of them.

Is the eXp 'bad photos' warning from the Inman article something this workflow addresses?+

Yes. In July 2025, eXp's SVP of marketing publicly told Inman that agents shipping poor-quality photos were hurting their own listings across every price point. The most common failures the marketing team flags are the same list a traditional office coordinator flags: tilted verticals, yellow mixed-lighting whites, blown exterior highlights, blue-cast shadows, and over-processed HDR skies. Plotpane's Auto Enhance preset is calibrated against exactly that correction list — it fixes the five things the eXp marketing team publicly called out, in one pass, before the set ever hits the MLS or the Listing Kit.

Does Plotpane replace what I get inside eXp World or the Virtual Launch Kit?+

No — it sits upstream of them. eXp World (the Virbela-powered virtual campus used for training, masterminds, and brokerage support) and the Virtual Launch Kit handle distribution, training, and content templates, not photo enhancement or virtual staging. Plotpane enhances and stages the raw photos first; you then drop the cleaned 4K exports into the Virtual Launch Kit, the Marketing Center, and the CRM of Choice. It is the step that happens before everything eXp's marketing stack already handles.

Pricing

Premium where it counts.
4K on every plan.

Three plans. Every transformation unlocked. 4K output on every plan, watermark-free on every export, cancel anytime.

14-day refund

14-day no-questions refund. If your first render isn’t MLS-ready, we refund it.

Starter

For the solo agent shooting their own listings.

$39/mo billed yearly

100 renders per month · ~20 staged / 100 enhanced

Subscribe to Starter

100 renders per month
Every transformation · all seven tools
4K output on every export
Zero watermarks — clean image ships with every render
Invisible XMP disclosure metadata on staged output
Email support

Pro

For top-producing agents and real-estate photographers.

$79/mo billed yearly

300 renders per month · ~60 staged / 300 enhanced

Subscribe to Pro

300 renders per month
Batch mode — consistent grade across every shot of the listing
Bulk upload & batch processing
Priority rendering queue
Brand presets (studio logo on export)
Composed pipeline (stack tools in one render)
Priority support

Agency

For brokerages, teams, and photography networks.

$199/mo billed yearly

800 renders per month · ~160 staged / 800 enhanced

Subscribe to Agency

800 renders per month
Bulk upload — whole-shoot processing with shared preset lock
Up to 5 team seats
Roll-over renders (up to 3× monthly cap)
Shared brand presets across the team
White-label export (studio logo on delivery ZIP only — never on the image)
Dedicated account manager

Agencies only
Includes 5 seats · additional seats $25/mo

Feature	Starter$39/mo annual	Pro$79/mo annual	Agency$199/mo annual
Renders per month	100	300	800
Every transformation (staging, dusk, sky, declutter, enhance, renovate, sketch-to-render)
4K output (up to 3840×2160)
Watermark on export	None	None	None
Invisible XMP disclosure metadata
Bulk upload & batch processing	Up to 25 at a time	Up to 200 at a time	Up to 200 at a time
Batch consistency (shared preset, white balance, and grade across the listing)
Priority render queue
Composed pipeline (stack tools in one render)
Brand presets (studio logo on delivery ZIP)			Shared across team
Team seats	1	1	5 (additional $25/mo each)
Roll-over renders			Up to 3× monthly cap
White-label delivery ZIP
Support	Email	Priority email	Dedicated account manager
Cancel anytime, one click in Stripe portal
14-day refund on first render

Pricing FAQ

Billing, quotas, and refunds.

Yes — one click in the Stripe billing portal from your dashboard. Billing stops immediately and any remaining credits stay usable through the end of the billing period.
Starter and Pro renders refresh at the start of each billing cycle and do not roll over. Agency renders roll over up to 3× your monthly cap, so a slow month isn't wasted.
We never auto-charge for overages. Once you hit your cap, new renders pause until your next cycle. If you need more room immediately, upgrade your plan from the billing page and your new quota applies instantly with proration.
No free trial. Instead, every plan carries a 14-day no-questions refund — if your first render isn't MLS-ready, we refund it. We chose a hard paywall over a throttled free tier so every plan gets full 4K output and every tool from day one.
Yes — annual billing is roughly 20% off the monthly rate (Starter $39 vs $49, Pro $79 vs $99, Agency $199 vs $249, all per month). The toggle above swaps the two.

Enterprise

MLSs, franchises, portals, and photography networks.

Custom volume packages, SSO, SOC 2 readiness, private-cloud deployment, and dedicated CSMs. We partner with networks processing 50,000+ listings per month.

Talk to sales

Questions

The usual questions,
answered directly.

No. Midjourney and DALL-E invent scenes from text prompts — beautiful for art, disqualifying for a listing. Plotpane is a structure-preserving pipeline: your room geometry, windows, and floor plan stay exact. We stage, re-light, swap skies, declutter, and 4K-enhance your actual photo. No hallucinated architecture, no invented rooms.
BoxBrownie and Styldod are human-edit services: you upload, a retoucher works overnight, you get a result in 24–48 hours at $2–$32 per image per treatment. Plotpane runs the full listing pipeline — staging, dusk, sky, clutter, enhancement — in one upload, in ~90 seconds, for a flat monthly subscription. Same 4K quality, no queue, no per-image fees.
Yes, when disclosed. NAR guidelines, California AB 723, and REBNY Rule 3.3 all allow virtually staged photos provided the listing discloses them. Every Plotpane export embeds invisible XMP disclosure metadata so the staging record travels with the file. You still handle the listing-remarks disclosure in your MLS portal — that's the part only you can do.
Not on staging or enhancement — our Fidelity Contract enforces structure-preserving masks that lock architecture, windows, and floor plan before any generation runs. Furniture is added to empty rooms; clutter is removed from furnished rooms; lighting and sky are re-graded. Renovation features (new flooring, wall colors) require you to explicitly mark the surface. We never reinvent what's already there.
Yes — one click in the Stripe billing portal from your dashboard. Billing stops immediately, remaining credits stay usable through the end of the billing period, and there's no cancellation fee.
Yes — any AI-generated or AI-modified image is considered an edit requiring disclosure under NAR's standards. That's why every Plotpane export writes invisible XMP disclosure metadata by default. The flag is machine-readable by MLS tooling and survives Lightroom round-trips. You still add the disclosure line to your listing remarks; we make sure the image itself is self-describing.
We don't train on your uploads — ever, with no opt-out toggle needed. Storage is per-account R2 (Cloudflare's object store), isolated from other tenants. When you cancel, your account's files are deleted on schedule. Transit is TLS 1.3, at-rest is AES-256. Full details in /legal/privacy.
Yes. Upload HEIC straight from your phone or desktop — we validate by magic bytes (not just file extension) and convert server-side. PNG, JPG, WebP, and HEIC are all first-class inputs. Output is 4K JPG by default, or request PNG if you need lossless.
Upgrade is instant and prorated: Stripe credits the unused portion of your current plan against the new one, and your new render quota applies immediately. Downgrades take effect at the next billing cycle so you keep your current quota until then. No credits are lost in either direction.
Yes. All plans include a commercial-use license for the agent, brokerage, or photography business on the account. Agency plan adds 5 team seats and a white-label delivery ZIP so you can hand enhanced photos to clients under your own studio brand. Full licensing terms in /legal/terms.

Ready when you are

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One upload, every tool, 4K out in 90 seconds — on every plan.

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