United States · Franchise broad-tier & Global Luxury

An independent listing photo workflow for agents working at Coldwell Banker

Plotpane gives agents working at Coldwell Banker a listing photo workflow that matches how their offices actually operate — a marketing coordinator reviewing every set before it goes live, CB Exclusive distribution for broad-tier homes, Global Luxury treatment for the upper tier, and a photography register that stays clean, warm, and accurately-representative rather than HDR-glossy. Upload a full MLS set, pick the preset that fits the tier, and export both the 4K JPEG the listing backend wants and the 16-bit TIFF the office marketing pieces need — from one source file, inside the window before the weekly office newsletter cutoff. *Plotpane is an independent AI tool. Not affiliated with, endorsed by, or a product of Coldwell Banker Real Estate LLC.*

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Front exterior of a River Oaks Houston modern estate corrected for humidity haze, shadow-highlight range, and color cast. — enhanced by Plotpane

Front exterior of a River Oaks Houston modern estate corrected for humidity haze, shadow-highlight range, and color cast. — original listing photo before editing

BeforeAfter

What agents working at Coldwell Banker actually need from a listing photo pipeline

A workflow that fits Coldwell Banker's listing expectations starts with the office marketing-coordinator checklist, because in most CB offices that coordinator is the one reviewing the photo set before it leaves the door. The standing correction list is predictable: plumb verticals, neutralized white balance on interior mixed-lighting shots, highlight detail recovered on exterior walls, sky definition restored without a full replacement, lawn gently corrected so it still looks like an actual lawn rather than AstroTurf. Broad-tier listings need that pass clean and consistent across 20-30 shots. Global Luxury tier listings need the same corrections held to a higher aesthetic bar — imagery that reads in the same register as Sotheby's International Realty and Christie's International Real Estate listings competing in the same market. Plotpane's Auto Enhance preset covers the coordinator checklist on broad-tier sets; the Editorial preset raises the ceiling for Global Luxury hero images. Plotpane is an independent AI tool. Not affiliated with, endorsed by, or a product of Coldwell Banker Real Estate LLC.

The workflow: 4K JPEG for MLS, 16-bit TIFF for lobby and print pieces

One source file. Two outputs. Plotpane exports 4K JPEG sRGB for the MLS upload and the CB listing backend — the format every major franchise CRM, Zillow syndication feed, and Realtor.com ingestion lane expects. On Pro and Agency plans, the same source also exports 16-bit TIFF at 300dpi, which is the format office print shops actually want for lobby display panels, broker-to-broker postcards, the local-office weekly newsletter, and Global Luxury magazine-partner placements where the image lands in print at 11×17 or larger. No second retouch pass, no separate color conversion, no outsourced turnaround window. Processing runs at roughly 90 seconds per image on Pro, which clears a 25-image set before the office coordinator's weekly deadline and keeps the listing launch inside the office's marketing-newsletter window rather than slipping to the following week.

Auto Enhance covers the CB office marketing-coordinator checklist in one pass
Editorial preset for Global Luxury hero shots against Sotheby's and Christie's competition
4K JPEG sRGB for MLS, CB listing backend, and portal syndication
16-bit TIFF 300dpi for lobby print, broker mailers, magazine placements
90-second per-image turnaround hits the weekly office-newsletter cutoff

Two paths: franchise-office teams vs independent CB agents on volume

Franchise-office teams with a shared marketing coordinator typically lock a single preset at the office level — custom Auto Enhance tuned to the coordinator's local preferences (e.g. a particular white-balance target, a particular highlight-recovery threshold, a particular sky saturation ceiling) — and every agent in the office exports to that preset. Consistency across listings is automatic and the coordinator's review queue gets shorter, not longer. Independent CB agents closing 15-25 sides a year take the other path: instead of paying $100-$180 per listing in outsourced enhancement (roughly $4,500-$10,000/yr on volume), they flat-rate on Plotpane Pro at $79/mo and run the coordinator checklist themselves. For Global Luxury listings, the Editorial preset plus the 16-bit TIFF export covers the print-grade piece that would normally trigger a second $75-$150 retouch pass per hero image.

For this region

Local questions, answered

How do I edit real estate listing photos so they pass our office marketing coordinator?+

Run the full MLS set through Plotpane's Auto Enhance preset once. The defaults match what most CB marketing coordinators flag for correction on first review: plumb verticals, neutral white balance across mixed interior lighting, recovered highlight detail on exterior walls, sky corrected but not replaced, lawn gently restored without over-greening. If your coordinator has a specific local preference — warmer whites, less sky saturation, a particular crop ratio — lock that into a custom preset and apply it across every listing the office produces. Export 4K JPEG for the MLS backend.

How many photos should I upload for an MLS listing as a Coldwell Banker agent?+

Most CB offices target 25-35 images on broad-tier MLS listings and 40-60 on Global Luxury, depending on the local MLS cap. The coordinator's review is usually easier when the set is consistent — same white-balance target, same highlight-recovery level, same sky treatment across every frame. That consistency is what Plotpane's batch mode solves in one pass: one preset applied to the entire set, exported at 4K JPEG for MLS and (on Pro/Agency plans) 16-bit TIFF for any images that also need to run in the office lobby or a Global Luxury magazine placement.

Can Plotpane produce the print-grade marketing pieces that go into CB office lobbies and broker mailers?+

Yes. Pro and Agency plans export 16-bit TIFF at 300dpi, which is the spec print shops want for lobby display panels, broker-to-broker postcards, and Global Luxury magazine-partner placements. The same source file produces both the 4K web JPEG for the MLS upload and the 300dpi print TIFF for the office piece in one pass — no separate retouch round, no second invoice.

Pricing

Premium where it counts.
4K on every plan.

Three plans. Every transformation unlocked. 4K output on every plan, watermark-free on every export, cancel anytime.

14-day refund

14-day no-questions refund. If your first render isn’t MLS-ready, we refund it.

Starter

For the solo agent shooting their own listings.

$39/mo billed yearly

100 renders per month · ~20 staged / 100 enhanced

Subscribe to Starter

100 renders per month
Every transformation · all seven tools
4K output on every export
Zero watermarks — clean image ships with every render
Invisible XMP disclosure metadata on staged output
Email support

Pro

For top-producing agents and real-estate photographers.

$79/mo billed yearly

300 renders per month · ~60 staged / 300 enhanced

Subscribe to Pro

300 renders per month
Batch mode — consistent grade across every shot of the listing
Bulk upload & batch processing
Priority rendering queue
Brand presets (studio logo on export)
Composed pipeline (stack tools in one render)
Priority support

Agency

For brokerages, teams, and photography networks.

$199/mo billed yearly

800 renders per month · ~160 staged / 800 enhanced

Subscribe to Agency

800 renders per month
Bulk upload — whole-shoot processing with shared preset lock
Up to 5 team seats
Roll-over renders (up to 3× monthly cap)
Shared brand presets across the team
White-label export (studio logo on delivery ZIP only — never on the image)
Dedicated account manager

Agencies only
Includes 5 seats · additional seats $25/mo

Feature	Starter$39/mo annual	Pro$79/mo annual	Agency$199/mo annual
Renders per month	100	300	800
Every transformation (staging, dusk, sky, declutter, enhance, renovate, sketch-to-render)
4K output (up to 3840×2160)
Watermark on export	None	None	None
Invisible XMP disclosure metadata
Bulk upload & batch processing	Up to 25 at a time	Up to 200 at a time	Up to 200 at a time
Batch consistency (shared preset, white balance, and grade across the listing)
Priority render queue
Composed pipeline (stack tools in one render)
Brand presets (studio logo on delivery ZIP)			Shared across team
Team seats	1	1	5 (additional $25/mo each)
Roll-over renders			Up to 3× monthly cap
White-label delivery ZIP
Support	Email	Priority email	Dedicated account manager
Cancel anytime, one click in Stripe portal
14-day refund on first render

Pricing FAQ

Billing, quotas, and refunds.

Yes — one click in the Stripe billing portal from your dashboard. Billing stops immediately and any remaining credits stay usable through the end of the billing period.
Starter and Pro renders refresh at the start of each billing cycle and do not roll over. Agency renders roll over up to 3× your monthly cap, so a slow month isn't wasted.
We never auto-charge for overages. Once you hit your cap, new renders pause until your next cycle. If you need more room immediately, upgrade your plan from the billing page and your new quota applies instantly with proration.
No free trial. Instead, every plan carries a 14-day no-questions refund — if your first render isn't MLS-ready, we refund it. We chose a hard paywall over a throttled free tier so every plan gets full 4K output and every tool from day one.
Yes — annual billing is roughly 20% off the monthly rate (Starter $39 vs $49, Pro $79 vs $99, Agency $199 vs $249, all per month). The toggle above swaps the two.

Enterprise

MLSs, franchises, portals, and photography networks.

Custom volume packages, SSO, SOC 2 readiness, private-cloud deployment, and dedicated CSMs. We partner with networks processing 50,000+ listings per month.

Talk to sales

Questions

The usual questions,
answered directly.

No. Midjourney and DALL-E invent scenes from text prompts — beautiful for art, disqualifying for a listing. Plotpane is a structure-preserving pipeline: your room geometry, windows, and floor plan stay exact. We stage, re-light, swap skies, declutter, and 4K-enhance your actual photo. No hallucinated architecture, no invented rooms.
BoxBrownie and Styldod are human-edit services: you upload, a retoucher works overnight, you get a result in 24–48 hours at $2–$32 per image per treatment. Plotpane runs the full listing pipeline — staging, dusk, sky, clutter, enhancement — in one upload, in ~90 seconds, for a flat monthly subscription. Same 4K quality, no queue, no per-image fees.
Yes, when disclosed. NAR guidelines, California AB 723, and REBNY Rule 3.3 all allow virtually staged photos provided the listing discloses them. Every Plotpane export embeds invisible XMP disclosure metadata so the staging record travels with the file. You still handle the listing-remarks disclosure in your MLS portal — that's the part only you can do.
Not on staging or enhancement — our Fidelity Contract enforces structure-preserving masks that lock architecture, windows, and floor plan before any generation runs. Furniture is added to empty rooms; clutter is removed from furnished rooms; lighting and sky are re-graded. Renovation features (new flooring, wall colors) require you to explicitly mark the surface. We never reinvent what's already there.
Yes — one click in the Stripe billing portal from your dashboard. Billing stops immediately, remaining credits stay usable through the end of the billing period, and there's no cancellation fee.
Yes — any AI-generated or AI-modified image is considered an edit requiring disclosure under NAR's standards. That's why every Plotpane export writes invisible XMP disclosure metadata by default. The flag is machine-readable by MLS tooling and survives Lightroom round-trips. You still add the disclosure line to your listing remarks; we make sure the image itself is self-describing.
We don't train on your uploads — ever, with no opt-out toggle needed. Storage is per-account R2 (Cloudflare's object store), isolated from other tenants. When you cancel, your account's files are deleted on schedule. Transit is TLS 1.3, at-rest is AES-256. Full details in /legal/privacy.
Yes. Upload HEIC straight from your phone or desktop — we validate by magic bytes (not just file extension) and convert server-side. PNG, JPG, WebP, and HEIC are all first-class inputs. Output is 4K JPG by default, or request PNG if you need lossless.
Upgrade is instant and prorated: Stripe credits the unused portion of your current plan against the new one, and your new render quota applies immediately. Downgrades take effect at the next billing cycle so you keep your current quota until then. No credits are lost in either direction.
Yes. All plans include a commercial-use license for the agent, brokerage, or photography business on the account. Agency plan adds 5 team seats and a white-label delivery ZIP so you can hand enhanced photos to clients under your own studio brand. Full licensing terms in /legal/terms.

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