Commercial real estate brokerages

Commercial real estate marketing software for CoStar, LoopNet and Crexi

By the time a CBRE, JLL, Colliers, Cushman & Wakefield or Newmark broker is ready to go live, the T-12, rent roll, OM package and cap-rate deck are all locked. The photography is the part that still gates the listing — tenant reps and acquisitions analysts check every interior shot against the as-built floor plan before they even read the financials. This commercial real estate marketing software rebuilds flat iPhone captures into 4K, structure-preserving exports sized for CoStar, LoopNet, Crexi and Ten-X Commercial in a single pass, without the retouch fee or the 72-hour turnaround.

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A Federal-era Georgetown M Street rowhouse ground-floor retail bay between tenants — a tired broker phone shot restored to a CoStar-worthy mixed-use marketing hero. — enhanced by Plotpane

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Built to the submission specs CoStar, LoopNet, Crexi and Ten-X actually enforce

Every CRE platform has its own acceptance gate and most boutique brokerages burn an afternoon re-exporting the same hero 12 different ways. CoStar rejects anything under 1200x800 and strips EXIF on upload; LoopNet Premium positions require a 1920x1080 hero with sRGB profile and caps the thumbnail at 640x480; Crexi's listing grid pulls a 1024x768 tile and a 2048x1536 lightbox source; Ten-X Commercial wants auction-ready 2048px long-edge TIFFs plus web-optimised JPEGs for the pre-bid teaser. Plotpane's commercial real estate marketing software takes one 4K master and fans it out into all four surfaces plus your OM template at 1920x1200, with the XMP enhancement disclosure embedded so the CoStar research team or a Crexi broker-reviewer can audit the edit chain. No per-platform re-export, no lost metadata, no surprise rejections at 11pm before a pitch.

Presets tuned for Class A office, industrial, retail, mixed-use and medical office

Different CRE asset classes fail in camera in completely different ways, and a generic HDR preset flattens exactly the thing a tenant rep or acquisitions analyst is grading against. A Class A office lobby blows out its curtain-wall glass and loses the marble-tone palette that CBRE, JLL and Colliers tower pitches depend on for institutional capital presentations. An industrial flex bay loses bay-door interior detail and drifts the truck-court asphalt toward blue, killing last-mile logistics trust. A retail storefront bends under fluorescent green cast and throws ceiling-grid moire that distracts from the trade-area story. Mixed-use podium assets fail to register ground-floor retail, office floors and residential levels as one coherent palette, which Cushman & Wakefield and Newmark mixed-use teams flag on every deck review. Medical office and lab disclosure shots lose the plenum height pharma tenants actually underwrite against.

Class A office — curtain-wall reflection balance, lobby marble tone, plenum height preserved
Industrial and flex — truck-court asphalt neutral, bay-door interior detail, clear-height shot honesty
Retail and storefront — fluorescent color cast removal, ceiling-grid and flooring preserved true
Mixed-use podium — ground-retail to office to residential palette register across the stack
Medical office and lab — plenum height, cable-tray and mechanical-soffit fidelity for pharma tenants

Structure-preserving by design — the fidelity contract tenant reps verify against

In residential, photography optimises for emotion. In commercial, it optimises for verification. The acquisitions analyst at a corporate relocation team — the Amazon site-selection desk, a Pfizer lab-space group, a Walgreens retail-rollout committee — will spot-check every interior photo in the OM against the architect's as-built floor plate. If the software hallucinates a column, fills in a demised wall that was actually open, or cleans out a cable tray that carries a real tenant's low-voltage, the deal stops the minute somebody on the counter-party's side catches it. Plotpane's CRE preset is an explicit fidelity contract: it corrects exposure, white balance, color cast, glass-curtain-wall reflection and clarity, and it touches nothing architectural. Every column, beam, mechanical soffit, demised wall, cable tray and bay-door frame stays exactly where it was shot, and the XMP metadata documents the edit chain for Crexi, CoStar and internal CBRE, JLL, Colliers, Cushman & Wakefield or Newmark compliance review.

For this region

Local questions, answered

Where to find commercial real estate listings and which platforms should I submit to first?+

The tier-one CRE listing platforms in the US are CoStar and LoopNet (same Group, different audiences — institutional research vs broker-facing marketing), Crexi (the fastest-growing independent, strongest in $1M-$25M middle-market), and Ten-X Commercial for accelerated-sale and auction inventory. Brokerages at CBRE, JLL, Colliers, Cushman & Wakefield and Newmark also syndicate to their own firm-specific deal platforms. Plotpane's commercial real estate marketing software exports the same 4K master to all of them in a single pass at each platform's required dimensions, so you're not manually re-sizing the hero image four times.

How to list commercial real estate on CoStar and LoopNet without photo rejection?+

CoStar and LoopNet share an acceptance gate that trips boutique brokerages most often on three things: images under 1200x800, non-sRGB color profiles from a photographer's Adobe RGB export, and missing or stripped EXIF on second-round re-uploads. Plotpane exports sRGB 4K masters with preserved metadata and an XMP enhancement disclosure line so the CoStar research team sees exactly what was edited. The tool is structure-preserving by contract — nothing architectural is added, moved or removed — which matches LoopNet Premium's virtual staging disclosure rules and keeps the listing out of the compliance queue.

How to get commercial real estate listings pitch-ready when the shoot is a flat iPhone capture?+

The most common CRE photography failure is not amateur framing — it's that the broker or a property manager captured the space on an iPhone while doing a walkthrough, and there was never budget for a professional re-shoot before the pitch. Plotpane's commercial real estate marketing software upscales the iPhone capture to a 4K master, balances exposure and color cast per asset class (Class A office, industrial, retail, mixed-use, medical office), preserves every architectural element the tenant rep will verify, and fans out to CoStar, LoopNet, Crexi, Ten-X Commercial and your OM layout in one export. The entire turnaround is minutes — the cycle you'd otherwise lose to a retouch vendor is gone.

Pricing

Premium where it counts.
4K on every plan.

Three plans. Every transformation unlocked. 4K output on every plan, watermark-free on every export, cancel anytime.

14-day refund

14-day no-questions refund. If your first render isn’t MLS-ready, we refund it.

Starter

For the solo agent shooting their own listings.

$39/mo billed yearly

100 renders per month · ~20 staged / 100 enhanced

Subscribe to Starter

100 renders per month
Every transformation · all seven tools
4K output on every export
Zero watermarks — clean image ships with every render
Invisible XMP disclosure metadata on staged output
Email support

Pro

For top-producing agents and real-estate photographers.

$79/mo billed yearly

300 renders per month · ~60 staged / 300 enhanced

Subscribe to Pro

300 renders per month
Batch mode — consistent grade across every shot of the listing
Bulk upload & batch processing
Priority rendering queue
Brand presets (studio logo on export)
Composed pipeline (stack tools in one render)
Priority support

Agency

For brokerages, teams, and photography networks.

$199/mo billed yearly

800 renders per month · ~160 staged / 800 enhanced

Subscribe to Agency

800 renders per month
Bulk upload — whole-shoot processing with shared preset lock
Up to 5 team seats
Roll-over renders (up to 3× monthly cap)
Shared brand presets across the team
White-label export (studio logo on delivery ZIP only — never on the image)
Dedicated account manager

Agencies only
Includes 5 seats · additional seats $25/mo

Feature	Starter$39/mo annual	Pro$79/mo annual	Agency$199/mo annual
Renders per month	100	300	800
Every transformation (staging, dusk, sky, declutter, enhance, renovate, sketch-to-render)
4K output (up to 3840×2160)
Watermark on export	None	None	None
Invisible XMP disclosure metadata
Bulk upload & batch processing	Up to 25 at a time	Up to 200 at a time	Up to 200 at a time
Batch consistency (shared preset, white balance, and grade across the listing)
Priority render queue
Composed pipeline (stack tools in one render)
Brand presets (studio logo on delivery ZIP)			Shared across team
Team seats	1	1	5 (additional $25/mo each)
Roll-over renders			Up to 3× monthly cap
White-label delivery ZIP
Support	Email	Priority email	Dedicated account manager
Cancel anytime, one click in Stripe portal
14-day refund on first render

Pricing FAQ

Billing, quotas, and refunds.

Yes — one click in the Stripe billing portal from your dashboard. Billing stops immediately and any remaining credits stay usable through the end of the billing period.
Starter and Pro renders refresh at the start of each billing cycle and do not roll over. Agency renders roll over up to 3× your monthly cap, so a slow month isn't wasted.
We never auto-charge for overages. Once you hit your cap, new renders pause until your next cycle. If you need more room immediately, upgrade your plan from the billing page and your new quota applies instantly with proration.
No free trial. Instead, every plan carries a 14-day no-questions refund — if your first render isn't MLS-ready, we refund it. We chose a hard paywall over a throttled free tier so every plan gets full 4K output and every tool from day one.
Yes — annual billing is roughly 20% off the monthly rate (Starter $39 vs $49, Pro $79 vs $99, Agency $199 vs $249, all per month). The toggle above swaps the two.

Enterprise

MLSs, franchises, portals, and photography networks.

Custom volume packages, SSO, SOC 2 readiness, private-cloud deployment, and dedicated CSMs. We partner with networks processing 50,000+ listings per month.

Talk to sales

Questions

The usual questions,
answered directly.

No. Midjourney and DALL-E invent scenes from text prompts — beautiful for art, disqualifying for a listing. Plotpane is a structure-preserving pipeline: your room geometry, windows, and floor plan stay exact. We stage, re-light, swap skies, declutter, and 4K-enhance your actual photo. No hallucinated architecture, no invented rooms.
BoxBrownie and Styldod are human-edit services: you upload, a retoucher works overnight, you get a result in 24–48 hours at $2–$32 per image per treatment. Plotpane runs the full listing pipeline — staging, dusk, sky, clutter, enhancement — in one upload, in ~90 seconds, for a flat monthly subscription. Same 4K quality, no queue, no per-image fees.
Yes, when disclosed. NAR guidelines, California AB 723, and REBNY Rule 3.3 all allow virtually staged photos provided the listing discloses them. Every Plotpane export embeds invisible XMP disclosure metadata so the staging record travels with the file. You still handle the listing-remarks disclosure in your MLS portal — that's the part only you can do.
Not on staging or enhancement — our Fidelity Contract enforces structure-preserving masks that lock architecture, windows, and floor plan before any generation runs. Furniture is added to empty rooms; clutter is removed from furnished rooms; lighting and sky are re-graded. Renovation features (new flooring, wall colors) require you to explicitly mark the surface. We never reinvent what's already there.
Yes — one click in the Stripe billing portal from your dashboard. Billing stops immediately, remaining credits stay usable through the end of the billing period, and there's no cancellation fee.
Yes — any AI-generated or AI-modified image is considered an edit requiring disclosure under NAR's standards. That's why every Plotpane export writes invisible XMP disclosure metadata by default. The flag is machine-readable by MLS tooling and survives Lightroom round-trips. You still add the disclosure line to your listing remarks; we make sure the image itself is self-describing.
We don't train on your uploads — ever, with no opt-out toggle needed. Storage is per-account R2 (Cloudflare's object store), isolated from other tenants. When you cancel, your account's files are deleted on schedule. Transit is TLS 1.3, at-rest is AES-256. Full details in /legal/privacy.
Yes. Upload HEIC straight from your phone or desktop — we validate by magic bytes (not just file extension) and convert server-side. PNG, JPG, WebP, and HEIC are all first-class inputs. Output is 4K JPG by default, or request PNG if you need lossless.
Upgrade is instant and prorated: Stripe credits the unused portion of your current plan against the new one, and your new render quota applies immediately. Downgrades take effect at the next billing cycle so you keep your current quota until then. No credits are lost in either direction.
Yes. All plans include a commercial-use license for the agent, brokerage, or photography business on the account. Agency plan adds 5 team seats and a white-label delivery ZIP so you can hand enhanced photos to clients under your own studio brand. Full licensing terms in /legal/terms.

Ready when you are

Stop re-uploading.
Start shipping listing-ready.

One upload, every tool, 4K out in 90 seconds — on every plan.

Get started See 50 before/afters4K every plan · cancel anytime