Plotpane · Commercial real estate brokerages
Commercial real estate brokerages

Commercial real estate marketing software for CoStar, LoopNet and Crexi

By the time a CBRE, JLL, Colliers, Cushman & Wakefield or Newmark broker is ready to go live, the T-12, rent roll, OM package and cap-rate deck are all locked. The photography is the part that still gates the listing — tenant reps and acquisitions analysts check every interior shot against the as-built floor plan before they even read the financials. This commercial real estate marketing software rebuilds flat iPhone captures into ~2.4K, structure-preserving JPEGs you can crop for CoStar, LoopNet, Crexi and Ten-X Commercial, without the retouch fee or the 72-hour turnaround.

Before and after of a federal-era georgetown m street rowhouse ground-floor retail bay between tenants — a tired broker phone shot restored to a costar-worthy mixed-use marketing hero — enhanced by Plotpane
Before and after of a federal-era georgetown m street rowhouse ground-floor retail bay between tenants — a tired broker phone shot restored to a costar-worthy mixed-use marketing hero — original listing photo before editing
Before
After
01

Built to the submission specs CoStar, LoopNet, Crexi and Ten-X actually enforce

Every CRE platform has its own acceptance gate and most boutique brokerages burn an afternoon re-exporting the same hero 12 different ways. CoStar rejects anything under 1200x800 and strips EXIF on upload; LoopNet Premium positions require a 1920x1080 hero with sRGB profile and caps the thumbnail at 640x480; Crexi's listing grid pulls a 1024x768 tile and a 2048x1536 lightbox source; Ten-X Commercial wants auction-ready 2048px long-edge TIFFs plus web-optimised JPEGs for the pre-bid teaser. Plotpane gives you one JPEG at quality 92 and about 2.4K — comfortably above every one of those floors — and the cropping to each platform's tile stays a manual step, because there is no per-platform export and no TIFF. The XMP enhancement disclosure is embedded in the file you download, so you can show a CoStar researcher or a Crexi broker-reviewer exactly what was edited, even though the platforms re-encode on upload and strip metadata as a matter of course. What it removes is the re-shoot and the retouch invoice, not the resizing.

02

How Class A office, industrial, retail, mixed-use and medical office fail in camera

Different CRE asset classes fail in camera in completely different ways, and a generic HDR preset flattens exactly the thing a tenant rep or acquisitions analyst is grading against. A Class A office lobby blows out its curtain-wall glass and loses the marble-tone palette that CBRE, JLL and Colliers tower pitches depend on for institutional capital presentations. An industrial flex bay loses bay-door interior detail and drifts the truck-court asphalt toward blue, killing last-mile logistics trust. A retail storefront bends under fluorescent green cast and throws ceiling-grid moire that distracts from the trade-area story. Mixed-use podium assets fail to register ground-floor retail, office floors and residential levels as one coherent palette, which Cushman & Wakefield and Newmark mixed-use teams flag on every deck review. Medical office and lab disclosure shots lose the plenum height pharma tenants actually underwrite against.

  • Class A office — curtain-wall reflection balance, lobby marble tone, plenum height preserved
  • Industrial and flex — truck-court asphalt neutral, bay-door interior detail, clear-height shot honesty
  • Retail and storefront — fluorescent color cast removal, ceiling-grid and flooring preserved true
  • Mixed-use podium — ground-retail to office to residential palette register across the stack
  • Medical office and lab — plenum height, cable-tray and mechanical-soffit fidelity for pharma tenants
03

Structure-preserving by design — the fidelity contract tenant reps verify against

In residential, photography optimises for emotion. In commercial, it optimises for verification. The acquisitions analyst at a corporate relocation team — the Amazon site-selection desk, a Pfizer lab-space group, a Walgreens retail-rollout committee — will spot-check every interior photo in the OM against the architect's as-built floor plate. If the software hallucinates a column, fills in a demised wall that was actually open, or cleans out a cable tray that carries a real tenant's low-voltage, the deal stops the minute somebody on the counter-party's side catches it. Plotpane's preserve list is an explicit fidelity contract, sent ahead of the instruction on every render: Auto Enhance corrects exposure, white balance, color cast, glass-curtain-wall reflection and clarity, and touches nothing architectural. Every column, beam, mechanical soffit, demised wall, cable tray and bay-door frame stays exactly where it was shot, and the XMP metadata in your downloaded file documents the edit chain — the record you produce when a Crexi, CoStar or internal compliance review asks which photo was edited and how.

For this region

Local questions, answered

Where to find commercial real estate listings and which platforms should I submit to first?+

The tier-one CRE listing platforms in the US are CoStar and LoopNet (same Group, different audiences — institutional research vs broker-facing marketing), Crexi (the fastest-growing independent, strongest in $1M-$25M middle-market), and Ten-X Commercial for accelerated-sale and auction inventory. Brokerages at CBRE, JLL, Colliers, Cushman & Wakefield and Newmark also syndicate to their own firm-specific deal platforms. Plotpane gives you one JPEG per render at about 2.4K and one credit, well above every platform's minimum, so the hero is edited once — though the crop to each platform's tile is still yours to do, since there is no per-platform export.

How to list commercial real estate on CoStar and LoopNet without photo rejection?+

CoStar and LoopNet share an acceptance gate that trips boutique brokerages most often on three things: images under 1200x800, non-sRGB color profiles from a photographer's Adobe RGB export, and missing or stripped EXIF on second-round re-uploads. Plotpane exports sRGB JPEGs at about 2.4K, well clear of the 1200x800 floor, with an XMP enhancement disclosure line written in. The render is a fresh encode, so the original camera EXIF does not come through it — keep the untouched capture in your own archive for anything that asks for shot data, and treat the XMP as your dated record of what was edited, since CoStar's own upload re-encodes and strips metadata anyway. The tool is structure-preserving by contract — nothing architectural is added, moved or removed — which matches LoopNet Premium's virtual staging disclosure rules and keeps the listing out of the compliance queue.

How to get commercial real estate listings pitch-ready when the shoot is a flat iPhone capture?+

The most common CRE photography failure is not amateur framing — it's that the broker or a property manager captured the space on an iPhone while doing a walkthrough, and there was never budget for a professional re-shoot before the pitch. Plotpane takes that iPhone capture and returns a JPEG at quality 92 — around 2.4K as standard, or roughly 4.7K for a second credit — with exposure and color cast balanced and every architectural element the tenant rep will verify left where it was. You crop it for CoStar, LoopNet, Crexi, Ten-X Commercial and the OM layout yourself. A render is about two minutes and one credit — the cycle you'd otherwise lose to a retouch vendor is gone.

Pricing

One credit per image.
Every tool, every plan.

Three plans. Every tool unlocked on all of them. Every render unmarked, standard or high resolution, cancel anytime.

Every plan starts with 3 free renders. No card until you subscribe.

Starter

For the solo agent shooting their own listings.

$39/month

billed yearly

100 credits monthly

  • 100 images per month — 1 credit each, whichever tool you use
  • No Plotpane mark on any render
  • Every tool, no tier gating
  • Standard output ~2.4K, or ~4.7K for a second credit
  • XMP disclosure metadata written into every export
  • Download a finished listing as a ZIP
  • Free vertical listing reel from your finished photos
  • Cinematic clips from a single photo — 1 credit per second of video
  • Up to 10 photos per batch
  • Email support
Subscribe to Starter

For one agent, listing by listing.

Most popular

Pro

For top-producing agents and real-estate photographers.

$79/month

billed yearly

220 credits monthly

  • 220 images per month — 1 credit each, whichever tool you use
  • No Plotpane mark on any render
  • Up to 50 photos per batch, one tool across the shoot
  • Download a finished listing as a ZIP
  • Free vertical listing reel from your finished photos
  • Everything in Starter
  • Priority support
Subscribe to Pro

The plan a working photographer buys.

Agency

For brokerages, teams, and photography networks.

$199/month

billed yearly

600 credits monthly

  • 600 images per month — 1 credit each, whichever tool you use
  • No Plotpane mark on any render
  • Up to 150 photos per batch
  • Download a finished listing as a ZIP
  • Free vertical listing reel from your finished photos
  • Everything in Pro
  • Direct line to the founder, not a ticket queue
Subscribe to Agency

For a brokerage running whole shoots.

FeatureStarter$39/mo annualPro$79/mo annualAgency$199/mo annual
Renders per month100220600
Credits per image111
All seven tools
Free renders on sign-up333
Plotpane mark on the imageNoneNoneNone
Standard output (~2.4K)
High resolution (~4.7K, second credit)
XMP disclosure written into every export
Optional visible “Virtually Staged” label
Photos per batch1050150
Download a set as a ZIP
Refund a render that came back wrong
SupportEmailPriority emailDirect to the founder
Cancel anytime, one click
At volume

A 25-photo listing costs 25 credits.

That is the whole pricing model. No per-tool rates, no seat maths, nothing to negotiate. We are not SOC 2 certified and there is no SSO, private deployment or API — if you need those to buy, better you know now than after a call.

Starter

4

listings
a month

Pro

8

listings
a month

Agency

24

listings
a month

Questions

The usual questions,
answered directly.

  • No. Midjourney and DALL-E invent scenes from text prompts — beautiful for art, disqualifying for a listing. Plotpane is a structure-preserving pipeline: your room geometry, windows, and floor plan stay exact. We stage, re-light, swap skies, declutter, and enhance your actual photo. No hallucinated architecture, no invented rooms.

  • BoxBrownie and Styldod are human-edit services: you upload, a retoucher works overnight, you get a result in 24–48 hours at $2–$32 per image per treatment. They also sell things we do not have at all — floor plans, renderings, item removal by a person who can ask you what you meant. Plotpane is one machine pass: you pick one of seven tools, and the image comes back in about two minutes for one credit, whichever tool you picked, on a flat monthly subscription. Stacking two treatments on one photo means running it twice.

  • Yes, when disclosed. NAR guidelines, California AB 723, and REBNY Rule 3.3 all allow virtually staged photos provided the listing discloses them. Every Plotpane export embeds invisible XMP disclosure metadata so the staging record travels with the file. You still handle the listing-remarks disclosure in your MLS portal — that's the part only you can do.

  • Every render is sent with a preserve list as well as an instruction. It names one operation and forbids the rest: do not touch windows, doors, walls, ceilings, floors, cabinetry or fixtures unless the instruction names them; do not remove or conceal a defect, stain or crack; do not change what is visible through glass, and never invent a view. Furniture is added to empty rooms; named objects are removed from furnished ones; sky and light are re-graded. If you do see something invented, that is a bug — report the render in the app and the credit comes back.

  • Yes — one click in the Stripe billing portal from your dashboard. Billing stops immediately, remaining credits stay usable through the end of the billing period, and there's no cancellation fee.

  • Yes — any AI-generated or AI-modified image is considered an edit requiring disclosure under NAR's standards. That's why every Plotpane export writes invisible XMP disclosure metadata by default. The flag is machine-readable by MLS tooling and survives Lightroom round-trips. You still add the disclosure line to your listing remarks; we make sure the image itself is self-describing.

Ready when you are

Stop re-uploading.
Start shipping listing-ready.

Seven tools, one credit an image, a finished JPEG back in about two minutes — on every plan.

Get startedSee the before/aftersEvery tool on every plan · cancel anytime